The Social Observer

The Social Media Marketing Blog by SNHU Students

It’s Simple- Be Compliant

  With anything in the world your always going to have a couple of rotten apples in the bunch that ruins the experience for the whole group. Therefore it is imperative users take compliance rules extremely when cruising through social media platforms. As a consumer I understand sometimes rules can…

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Social Media Marketing Campaign

Where Do I Begin? A Six-Step Guide to Starting Your Social Media Marketing Campaign

The hardest part of a social media marketing campaign is figuring out where to begin. This blog post is intended as a guide to help you get started by getting organized, gathering your thoughts and finding relevant resources for your campaign.   Starting your Social Media Campaign in six easy steps… Step One: Decide on a target audience By electing your target…

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social media students

9 LinkedIn Tips for Social Media Students

  Not Just for Social Media Students and Recent College Graduates “If you’re not on LinkedIn, you simply don’t exist in the working world” (Omar, 2015).  A bold statement, but truthful, especially for social media students and recent college graduates. And that’s why it resonates with so many of us. With…

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Make friends, engage

Small Business Owners: Top 4 Ways to Engage (and Make Friends) with Your Target Audience

Small Business Owners:  Engage & Make Friends with Your Target Audience! The Situation: Marketing Campaign is Launched You’ve got your niche and you got a great product/service! You’ve also created some crafty taglines, imagery, and video to attract your target audience.  You post your blog and excitedly wait to see what happens…

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Using Video To Promote Your Small Business

Start Promoting with Video! Social media networks like Facebook are increasing the features they offer, including prerecord and live video. Written content remains the foundation form of marketing, and it cannot be replaced. But, marketing strategy is moving from boring letters to entertaining and informative moving images. According to an online…

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