The Social Observer

The Social Media Marketing Blog by SNHU Students

Should Small Businesses Use Cryptocurrency?

What is cryptocurrency? Cryptocurrency is a digital asset that has “limited entries in a database no one can change without fulfilling specific conditions”. Basically, it’s a digital asset that cannot be altered or changed to create counterfeits that are not created by any government. The most popular cryptocurrency in the market…

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Is Your Business Social?

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…

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social media advertising

The Practical Guide to Using Social Media Advertising Without Breaking the Bank

Social media is ever evolving. To stay relevant and complete, small business owners must make sure that they stay up to date with the latest trends on social media. Currently, the trend is ‘pay to play’, utilizing social media advertising. In order for social networks to deliver a better experience…

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Instagram Stories: Not Just for Selfies

Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a…

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Small Business HUGE loyalties

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…

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No Nonsense Guide to Small Biz Social Media

In an era of “Shop Local”, more and more consumers are looking to support smaller businesses.  In return, small businesses must effectively market themselves and ensure marketing strategies do not get stale. Not sure where to start, then this No-Nonsense Guide to Small Biz Social Media is for you! 5…

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Buyer Persona Blog Image

Small Business Buyer Persona and How to Create Them

What does a buyer persona mean for a small business owner? You probably have never heard much about buyer personas and are probably asking “What is Buyer Persona?”  Sam Kusinitz from HubSpot explains in his blog post The Definition of a Buyer Persona [in Under 100 Words] that buyer personas are a great…

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