The Social Observer

The Social Media Marketing Blog by SNHU Students

Adapting Business in the Time of COVID-19

It’s no secret that life is far from normal as we maneuver through the COVID-19 times. More than ever, businesses, especially small businesses, are having to change their entire business models and find creative ways to draw in new customers.  Luckily for businesses, there’s one thing that has increased through…

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Showcasing how transparency through social media can affect your reputation

Transparency For Small Businesses & Social Media

For small business owners, or those looking to begin their own, one area that lacks attention is “transparency.” For up and coming businesses, such as clothing brands or fitness centers, transparency is the ability to show potential customers and followers the processes that they undertake in order to provide their…

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Small Business: No Capital, No Problem

If only starting a business was as easy as the creative ideas that flow through the brain. For instance, you have to nail down ideas for a logo, branding, target audiences, business cards, advertising … this can be a bit overwhelming. Sometimes the huge ideas don’t always match what we…

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small business videoing

Guide to Advertise During Pandemic

Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…

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Pivoting during COVID-19

Pivoting During COVID-19 Series 2

How time flies! that is such an old cliché, but it is true in all aspects of life and business.  The first series of Pivoting during COVID-19 is still available to read if you did not get to it. So what now? Well pull out your marketing plan and analyzing your plan of action, because “Time…

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Picture of retail shop worker opening store after lockdown

Small Business, Big Impact

How can you make your small business stand out on social media and make a big impact? Get creative with features! The current global pandemic has taken over our world in more ways than one. It has forced people to stay inside and really rely on the internet for everything…

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How Personal Branding Can Affect Your Business

Personal branding is very important to your success. The way individuals interact with each other has been forever changed from the development of social media. Instagram, Twitter, Facebook, and other social media platforms like Pinterest, Tik Tok, Snapchat, allow for instant communication with anyone. Social media is now essential to…

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