The Social Observer

The Social Media Marketing Blog by SNHU Students

Micro-Influencers and Small Business Go Together like Peanut Butter and Jelly

Marketing a small business may seem like a simple task, but there are some unique challenges to overcome. What works for big brands cannot always be scaled down to a small business setting. However, partnering with micro-influencers is a great strategy to implement regardless of the size of your brand…

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Social Media Chaos

Social Media Can be Bad for Small Business

Why Social Media Can be Bad for your Small Business photo source  Social Media? BAD for your small business? How can that be? Isn’t that the hot topic right now? Cat’s meow for business, especially small business marketing tactics? How could it possibly be bad? Think about it…things are only optimally effective…

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Collaborate to Grow Small Business Social Media

Collaborate With and Endorse Celebrities or Local Influencers Collaborate to grow your small business on social media by endorsing a Celebrity, local Influencer, or an organization. These endorsements give the business visibility and credibility to grow a social media following. Endorsements can come in the forms of personal, or celebrity…

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Children looking at story book

Storytelling On Social Media Using These 4 Tips

Storytelling on social media refers to communication that utilizes new media such as photos, videos, text and gifs. Storytelling helps brands increase awareness, attract new followers, and engage customers. In a world rife with banner ads, pop-ups, and other promotional messages vying for our attention, consumers have become numb to…

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