The Social Observer

The Social Media Marketing Blog by SNHU Students

author

Every Author Needs Social Media to Create a Presence

My one dream in life was to become a published author. As a child, my head was always buried in a book somewhere–anywhere I could find a book, I was there, reading it voraciously. I have never stopped reading, and even enjoy listening to audio books while traveling. A few…

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promoting

Promoting Your Small Business

Promoting In business, promoting is very important. It offers the ability to promote themselves and their product/service. Providing current pictures and/or videos is also important; consumers love being able to see what the product/service is. Content allows for consumers to do their own research on their computer or handheld device. Outreach It’s…

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Coastal Kreatives

Coastal Kreatives Says Social Media is a MUST for Handmade Small Business

Coastal Kreatives knows that Social Media a MUST for handmade small business. So you think that promoting your own small business is tough or too expensive? Think again! Just because you don’t have the marketing budget of iTunes or Verizon, doesn’t mean that you can’t promote your own small business….

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Recruting

Recruiting Home Sellers with Today’s Social Media

You have a business, now – how should you be recruiting to find sellers on social media? At the present time this may not be a priority for you, although for others with home business recruiting it is necessary to consider.  Yourself Expression is a great example of a home business that…

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localizing

Localizing Your Social Media With Three Simple Steps

Localizing your social media efforts could be the key to your small business success. In fact, in 2014, it was reported that 46% of internet browsers use social media when making a purchase. And, 8 out of 10 small businesses use social media to drive growth (Karr, 2014). Here are three simple ways…

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handmade

Selling Handmade Items Using Social Media

Using social media for selling handmade products…       I’ve written before about why those who make craft handmade products should be promoting them on social media. Because I believe in it so much, I’m sure this won’t be the last time.  As a handmade seller myself, I know the…

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social networking

Social Media Trends That Effect Small Businesses

First of all, social media marketing is definitely not a one-size-fits-all sort of endeavor. Take for instance the many different platforms to consider when seeking the most effective way to deliver marketing messages to your target audience. Or, knowing what type of content will most interest your audience. Not to…

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Bank of America's Twitter

Reply to Negative Comments Positively in Business Social Media

One of the biggest challenges with social media is how to reply to negative comments in your business social media feeds. Comments on social media are the best sign ways to engagement. Small businesses are able to listen to the customer and determine the customer likes and doesn’t like. The…

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woman-1197497_1280

Large Marketing Ideas for Small Businesses

So, you’re finally read to take the plunge! You’ve started your own small business. Now, where do you go from here? Money is a concern and you want to get the word out to the largest audience possible about your new business and new website.. So, what to do…Create a…

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Travel Industry Ideas for Social Media

Social media is revolutionizing the way small businesses do business and the travel industry is no exception. In fact, travel and tourism in the United States forms a big chunk of the economy and many small businesses are looking to capitalize on the identifiable opportunities: “At almost 9% of America’s…

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