As an emerging small business, it is easy enough to post here and there and hope someone buys into your product or service. Nope. It just won’t happen… Instead, small businesses should look into creating a social media content calendar. The social media content calendar will allow small business to…
Social Media & Small Business
Tips for successful & efficient social media marketing When a small business is in the beginning process of their marketing there are many strategies to consider. One strategy to consider that can have an impact on the business and their overall growth is social media. Social media has been such…
Boost your Business without Spreading Germs
Looking for ways to reinvent your business? Here are 5 tips to help your business. Picture this, your business is doing amazing. Your hitting all your sales goals and you’re on target to have the best year! But then curveballs are thrown at you and in an instant, you’re forced…
The Big Picture: Images are the Key to Small Business Social Media Marketing
I think it is safe to assume that the vast majority of people know what a tomato looks like. Yes, there are several different varieties of tomatoes and most people cannot name them all just by looking at a basket containing five different varieties and name each one. Celebrity, beefsteak,…
5 Ways Facebook Can Benefit Your Small Business
As of 2019, 79% of the US population has social media profiles and with the constant increase in social media popularity and technological advancement, that can only be expected to rise each year. Of all the social media platforms, Facebook is by far the most popular with over 2.6 billion…
5 Steps to Create a Social Media Strategy
It can be difficult to create a social media strategy for a small business. There are so many different platforms, types of content, ways to post, messages to portray etc. While it can be a lot to think about, keep in mind how much value a social media strategy can…
Let’s Hash(tag) it Out!
3 reasons why your small business should be using hashtags! Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. Karen Olafson, Hashtags have become a search engine within social media. You…
Social Media Authenticity: Your Small Business Needs More Of it
As a fresh graduate with a Psychology degree, I had no clue what I was going to do for work. I was pursuing my Masters in Marketing but had no real experience to land the marketing job I wanted. So, like most, I found myself in sales. A few months…
Social Media Engagement: Starting the Conversation With Your Target Audience
Do you have social media profiles for your business? Are your social media posts not attracting the amount or type of consumers you are looking for? Well it sounds like you are ready to increase your social media engagement! Before we begin, let’s start with what social media engagement is….
A Mandalorian’s Bounty Puck to Social Video
Information for small business to start with creative video on social media I should first explain that I am a Star Wars fanatic and a social media professional. The two worlds, which often collide, provide interesting brainstorming scenarios. In this article, I will give you an easy five-step guide to…