The Social Observer

The Social Media Marketing Blog by SNHU Students

Featured Image - Social Video

A Mandalorian’s Bounty Puck to Social Video

Information for small business to start with creative video on social media I should first explain that I am a Star Wars fanatic and a social media professional. The two worlds, which often collide, provide interesting brainstorming scenarios. In this article, I  will give you an easy five-step guide to…

read more...

Small Business Social Media Engagement

Small Business Large Engagement!

A guide for small business and social media engagement Have you ever tried reaching out to a small business or an influencer on social media and received no response? How did this make you feel? Would you want your consumers to have that same experience? Personally, there is nothing worse…

read more...

Adapting Business in the Time of COVID-19

It’s no secret that life is far from normal as we maneuver through the COVID-19 times. More than ever, businesses, especially small businesses, are having to change their entire business models and find creative ways to draw in new customers.  Luckily for businesses, there’s one thing that has increased through…

read more...

Showcasing how transparency through social media can affect your reputation

Transparency For Small Businesses & Social Media

For small business owners, or those looking to begin their own, one area that lacks attention is “transparency.” For up and coming businesses, such as clothing brands or fitness centers, transparency is the ability to show potential customers and followers the processes that they undertake in order to provide their…

read more...

Small Business: No Capital, No Problem

If only starting a business was as easy as the creative ideas that flow through the brain. For instance, you have to nail down ideas for a logo, branding, target audiences, business cards, advertising … this can be a bit overwhelming. Sometimes the huge ideas don’t always match what we…

read more...

small business videoing

Guide to Advertise During Pandemic

Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…

read more...

Pivoting during COVID-19

Pivoting During COVID-19 Series 2

How time flies! that is such an old cliché, but it is true in all aspects of life and business.  The first series of Pivoting during COVID-19 is still available to read if you did not get to it. So what now? Well pull out your marketing plan and analyzing your plan of action, because “Time…

read more...