Racing greyhounds in the state of Florida are raised and maintained on a strict schedule. There are currently 11 greyhound race tracks in Florida, more than the rest of the US combined. I work with a greyhound adoption group located in Cape Coral. This is about a two hour drive…
Content That Defines You: Building a Personal Brand in a Social Media World
Content Branding Personal branding has really taken off as people have been finding new ways to better express themselves to the world, and Social media is a huge reason why. Let’s track back a moment and see if we can come up with a solid definition of personal branding: …
Twitter Chats: Expand your knowledge and build your brand.
Have you heard the word of the bird? Considering there are about 328 million monthly active users on twitter and around 500 million tweets every day. I think the word of the bird is out. How does one build their brand on twitter? Looking for a way to engage with…
How to Hashtag: In for a Penny, In for a #Pound
Hashtags are everywhere. If you have chosen to not be part of the 40 percent of the global population using social media, chances are you have still seen a hashtag somewhere: on tv, in the paper, on the internet, at your local stores and restaurants, and at events. The use…
Social Media: With great power comes great responsibility
Probably you have heard that line before, if you read comic books that has been a constant theme across the publication history of Spiderman. They mention that on the movies, so you are forgiven if you do not read comics. If you did not see the movies, or know the…
Social Media Tools and Techniques Make Digital Marketing Easier
Many companies and small businesses are wondering, what is the big deal about social media and why can’t I generate business the old fashion way? But using social media tools and techniques can be essential for any business or brand, and many companies are unaware of the positive impact that…
Steps To Successful eCommerce
The World Of eCommerce The online realm is infinite but sometimes it is a lot harder to make it as an eCommerce online retailer than you might expect. For example, when Amazon started off in 1994 they began as an online bookstore. In fact, many of my books when I was…
The Not-So-Secret Secret Behind Brand Awareness
Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…
A Call to Action: 5 Ways to Engage Readers
In a digital world full of social media accounts and endless information, engaging readers is one of the most important thing you can do with your content. But exactly how does one engage readers? Methods vary from how often to share to what hashtags to use, and everything in between….
Picture This: Choosing Between Snapchat and Instagram
Snapchat and Instagram: Should We, Can We, and Why Would We? A Case for Bloggers and Influencers. Take a look at any millennial’s phone and you are sure to find Snapchat or Instagram. Actually, you are more likely to find both these apps. One can rarely walk down the street without…