The Social Observer

The Social Media Marketing Blog by SNHU Students

Instagage Your Way to Personal Branding Success Using Instagram

You Can Achieve Insta-Fame Through Personal Branding Social Networking sites like Facebook, Instagram, and Twitter allow people to instantly communicate with large groups of friends, acquaintances, colleagues and even celebrities. In fact, social media has enabled anyone to achieve a certain measure of influence and celebrity through personal branding.  The…

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Stand Out in the Digital Universe

Make Your Personal Brand Shine in the Digital Universe And Your Tribe Will Follow

Acknowledging that your Personal Brand exists within a Digital Universe full of competitive ‘Stars’ is important. But oftentimes this causes one to wonder how their light will be bright enough to outshine all the other Stars. It’s easy to become discouraged, lose sight of your Personal Brand, and feel small…

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Zonday went Viral 2007 Featured Image

Viral Content Success is Rare, but Simple Actions Can Increase Share Probability

In terms of YouTube success and viral content, Tay Zonday doesn’t rank top. With just over one million subscribers, Zonday’s channel features videos of him singing songs he’s created on topics dear to him: Skyrim, The Lion King, and a cover of Lil Nas X’s “Old Town Road.” Zonday, though,…

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