The Social Media Marketing Blog by SNHU Students
Collaborate With and Endorse Celebrities or Local Influencers Collaborate to grow your small business on social media by endorsing a Celebrity, local Influencer, or an organization. These endorsements give the business visibility and credibility to grow a social media following. Endorsements can come in the forms of personal, or celebrity…
Storytelling on social media refers to communication that utilizes new media such as photos, videos, text and gifs. Storytelling helps brands increase awareness, attract new followers, and engage customers. In a world rife with banner ads, pop-ups, and other promotional messages vying for our attention, consumers have become numb to…
Influencer marketing for small businesses can be extremely beneficial. Influencer marketing has exploded in recent years. By 2022, brands are expected to spend over $15 billion on influencer marketing. The success of influencer marketing depends on many factors including the reach of the influencer you work with and finding just…
It is extremely important for small businesses to utilize stories. And social media is perfect for story telling. In a world rife with banner ads, pop-ups, b-roll, and a host of other promotional messages vying for our attention, consumers have become numb to everything. Armed with ad-blockers and the immense…
by Joanne Lindberg As a small business owner, competing against some of the larger big box retail chains on social media can be daunting. Brand recognition for these large chains makes it easier for consumers to search them out versus a local retail store. Consequently, small businesses may be missing…
For a company to have a successful digital marketing campaign, it is important for them to have a mix of both paid and organic marketing, as they compliment each other. Each have their pros that can help an organization be successful.. Lets take a look at the top 5 pro’s…
Small Business Owner Owning or being a part of a small business can be extremely rewarding, but also hard work. Being a part of a small business can mean that you have to wear many hats. This article provides tips on how small businesses can use social media to improve their customer…
Photo By: The Next Web What does it mean to make a viral personal brand? And why is it important in this day and age? Today the success of a marketing strategy is often determined by the ability to produce content that goes viral. With the vast majority of techniques…
“Influencer” and “influencer marketing” are hot marketing terms today for many reasons. But what’s the primary reason? Influencer marketing works! “85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were successful.” Since influencer marketing has proven to be a successful strategy, understanding the concept…