The Social Media Marketing Blog by SNHU Students
Small business owners often run a large majority of the day to day operations. Which is why social media marketing can sometimes feel like just another task to get done or box to check. However, there are several benefits small businesses can receive from using social media, especially Twitter. This blogpost…
A story, if you are a small business, the hardest place to begin is getting the perfect picture or video. Tell your story using Instagram Stories. Instagram Stories Instagram Stories has surpassed Snapchat in daily users. To get your brand in front of daily users, it is important to have…
Are you ready to tackle Facebook ads? Facebook ads are a great way to spend a little advertising money to gain reach to new viewers or your Facebook page, website, and products. There are many aspects to a Facebook ad but by selecting a few key factors you can really…
Are you a small business owner that’s still trying to decide if it is worth it to develop a social media strategy on platforms such as Facebook and Twitter? This article will explain why these sites aren’t only for their social capabilities but also professional ones. Let’s explore how it…
You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to…
Traditional advertising methods still exist in today’s digital-driven world. You and your #smallbusiness may need to integrate new means of marketing. Implementing an integrated marketing communication (IMC) plan or strategy into your business’s marketing strategy will help keep your branding and message consistent. ADD your way to #integration with Advertising,…
Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions…
OK, you have decided which channels are right for your business. We’re heading in the right direction!! Now, we need to start planning our campaigns. Calendar Start with a calendar. There are a lot of content planning templates out there but here are two of my favorites. The first one…
Social media is a great way to promote a small business. It can help create a community, promote your business and even gives you a chance to create a personality for your company that makes a human connection to customers. What will attract consumers to your social media account? Photos!…
Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…