The Social Observer

The Social Media Marketing Blog by SNHU Students

Collaborate to Grow Small Business Social Media

Collaborate With and Endorse Celebrities or Local Influencers Collaborate to grow your small business on social media by endorsing a Celebrity, local Influencer, or an organization. These endorsements give the business visibility and credibility to grow a social media following. Endorsements can come in the forms of personal, or celebrity…

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Children looking at story book

Storytelling On Social Media Using These 4 Tips

Storytelling on social media refers to communication that utilizes new media such as photos, videos, text and gifs. Storytelling helps brands increase awareness, attract new followers, and engage customers. In a world rife with banner ads, pop-ups, and other promotional messages vying for our attention, consumers have become numb to…

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micro-influencers

Influencer Marketing For Small Businesses

Influencer marketing for small businesses can be extremely beneficial. Influencer marketing has exploded in recent years.  By 2022, brands are expected to spend over $15 billion on influencer marketing. The success of influencer marketing depends on many factors including the reach of the influencer you work with and finding just…

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Utilize Stories for Social Media

It is extremely important for small businesses to utilize stories. And social media is perfect for story telling. In a world rife with banner ads, pop-ups, b-roll, and a host of other promotional messages vying for our attention, consumers have become numb to everything. Armed with ad-blockers and the immense…

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Make a Viral Personal Brand

Photo By: The Next Web What does it mean to make a viral personal brand? And why is it important in this day and age? Today the success of a marketing strategy is often determined by the ability to produce content that goes viral. With the vast majority of techniques…

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Image Courtesy of Influencer Marketing Hub

Influencer Marketing: What It Is and Why It Works

“Influencer” and “influencer marketing” are hot marketing terms today for many reasons.  But what’s the primary reason? Influencer marketing works!   “85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were successful.” Since influencer marketing has proven to be a successful strategy, understanding the concept…

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