The Social Media Marketing Blog by SNHU Students
Many companies and small businesses are wondering, what is the big deal about social media and why can’t I generate business the old fashion way? But using social media tools and techniques can be essential for any business or brand, and many companies are unaware of the positive impact that…
The World Of eCommerce The online realm is infinite but sometimes it is a lot harder to make it as an eCommerce online retailer than you might expect. For example, when Amazon started off in 1994 they began as an online bookstore. In fact, many of my books when I was…
Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…
In a digital world full of social media accounts and endless information, engaging readers is one of the most important thing you can do with your content. But exactly how does one engage readers? Methods vary from how often to share to what hashtags to use, and everything in between….
Snapchat and Instagram: Should We, Can We, and Why Would We? A Case for Bloggers and Influencers. Take a look at any millennial’s phone and you are sure to find Snapchat or Instagram. Actually, you are more likely to find both these apps. One can rarely walk down the street without…
Probably you have heard that line before, if you read comic books that has been a constant theme across the publication history of Spiderman. They mention that on the movies, so you are forgiven if you do not read comics. If you did not see the movies, or know the…
Social Media is a powerful tool every business should have. If social media is not part of the plan, then it should be added as one of the main marketing plans. Like the name suggests, Social Media is a social platform; one to be social on and engage. In business…
Social Media Sucks & Sucking at It Is Normal It’s easy to make a case for the importance of social media. I mean, have you seen the statistics lately? We won’t get scientific but we will highlight that at the end of 2016, 2.8 billion people were using social media…
As a fairly new blogger (still am) one thing I did know was that hashtags are in an integral part of your social media game. I looked at it as if you don’t #hashtag your photos on Instagram then how are people going to see them? Truth is there are…
As a small business CEO, you have a lot on your plate. You know social media marketing is important, but will it work for you? Have you tried running ads or posting to social media with little results? Social media marketing can certainly feel like a daunting task. It’s fast…