The Social Observer

The Social Media Marketing Blog by SNHU Students

brand advocates

How to Turn Customers Into Brand Advocates with Social Media

Special kinds of customers can become “brand advocates” for your company.  These kinds of consumers are fully committed to the brand and truly believe in the product and services offered.  They go the extra mile to spread the word of this company’s services.  These people are more than just customers they…

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blog-seo_and_social_media_convergence

How Social Media Can Help To Improve Your SEO

Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…

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3 big reasons

3 Big Reasons Social Media is a Must for a Small Business

3 big reasons social media is a must for a small business are: your audience, your image, and your future. Social media is an essential tool for business to communicate with customers, industry and community. Conducting a successful social media campaign can be confusing and challenging, but with the correct…

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retailers shine with social media

Retailers: Five Ways to Shine with Social Media

Retailers: are you looking for more fans to go social? Are you a retailer using social media effectively? What ways are you currently reaching your audience via social media? Are you effectively personalizing relationships? Relationships are essential in the world of buying and selling. Your customers have power. Your storytelling…

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Social Media: Make Your Small Business Thrive

Social media was once regarded as a way for friends to connect with one another. Today, businesses of all sorts—large or small and local or international—are highly active on social media and are engaging with and learning about their consumers. Consumers are communicating with one another about product reviews and…

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social media big 3

The Social Media Big 3 and your business

When reading the title, does it get you thinking or are you left confused? Well I am here to tell you about the Social Media Big 3 and how they can help you expand your business! First lets discuss what the Social Media Big 3 are. They are Facebook ,…

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Take Time Be Social

Take Time to be Social

It may sound silly but you can’t have an effective social media campaign when you don’t take time to be social. Just having social media platforms for your business is not enough. As the social media marketing manager, you must take time to cultivate a social media marketing campaign. Unfortunately,…

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Social, Social Media, Small Business

Small Business Social Media Tips

Small Business Social Media Tips from a Frustrated Small Business Marketer Running a small business is already hard. Trying to run your business and find time to market your business effectively on Social Media is frustrating. Just remember you’re not alone, and I understand the frustration of trying to search…

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Let Late-Night Infomercial Effect Your ReTweet

A Washington DC firm by the name TrackMaven analyzed over 1.7 million tweets to come up with data behind the best practices for earning a retweet. The study found the practice of tweeting late at night when those after hours infomercials air can earn you the best chance to get a retweet….

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Buy Button = Social Media + Small Businesses

BUY Button: The New Call-to-Action A small business social media BUY Button can expand or introduce its brand through e-commerce on social media networks. Consumers have reached your small business through Facebook, Twitter, and Pinterest. Including the BUY button with your products or services gives the consumer to power to do just that,…

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