The Social Observer

The Social Media Marketing Blog by SNHU Students

Instagram Stories: Not Just for Selfies

Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a…

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Small Business HUGE loyalties

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…

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No Nonsense Guide to Small Biz Social Media

In an era of “Shop Local”, more and more consumers are looking to support smaller businesses.  In return, small businesses must effectively market themselves and ensure marketing strategies do not get stale. Not sure where to start, then this No-Nonsense Guide to Small Biz Social Media is for you! 5…

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Buyer Persona Blog Image

Small Business Buyer Persona and How to Create Them

What does a buyer persona mean for a small business owner? You probably have never heard much about buyer personas and are probably asking “What is Buyer Persona?”  Sam Kusinitz from HubSpot explains in his blog post The Definition of a Buyer Persona [in Under 100 Words] that buyer personas are a great…

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Personal Branding for Job Seekers using LinkedIn

Personal Branding for Job Seekers The method that business uses to find a job seeker candidate for their open positions has evolved with the use of social media.  We now use websites that help us personal brand ourselves and focuses on connecting the right individual to the right job. Looking…

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Social Marketing for Small Businesses

As a small business owner, using traditional marketing methods can be daunting.  Large corporations often have big budgets that allow them to effectively advertise and promote through traditional means. Small businesses, however, must search for more cost-effective ways to reach their target market.  In today’s digital age, this answer has…

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Life of a social media meteorologist

Social media is now part of the everyday job as a meteorologist.  Social media is a big part of the day for a meteorologist.  Most people may not realize how much work goes into becoming a meteorologist.  You have to go through the four years of schooling.  The schooling involves…

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