The Social Observer

The Social Media Marketing Blog by SNHU Students

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Large Marketing Ideas for Small Businesses

So, you’re finally read to take the plunge! You’ve started your own small business. Now, where do you go from here? Money is a concern and you want to get the word out to the largest audience possible about your new business and new website.. So, what to do…Create a…

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Travel Industry Ideas for Social Media

Social media is revolutionizing the way small businesses do business and the travel industry is no exception. In fact, travel and tourism in the United States forms a big chunk of the economy and many small businesses are looking to capitalize on the identifiable opportunities: “At almost 9% of America’s…

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Engaged or Active? Engagement Marketing for Small Businesses

Engagement Marketing could be the missing piece for your small businesses. Small or large, a major objective of any business is to increase brand awareness with the overall intent of increasing revenue. A lot of planning and preparation goes into creating a marketing strategy that aligns with your overall business…

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How Social Media Content Attracts Customers

Interesting social media content will attract customers to your small business. In order for your small businesses to reach potential consumers, you must be active on social media.  This is a place that you can interact with and attract new customers, and it can be a struggle to figure out where…

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Common Errors on Social Media by Small Business

Small businesses often make common errors when implementing their social media strategy.  There are many articles out there that explain how to properly use social media to enhance your business, but sometimes it is helpful to look at what not to do.  With your customers already on social media, you…

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Increase Referral Rates: Small Business

Become the Talk of the Town! Growing a small business and your referral rates can seem like a time-consuming and challenging task. It certainly can be without the use of referrals. Importance of Referral Rates One of the hardest things to do with a small business is to gain new customers….

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ABCs of business blogging

Importance of linguistics to business ABCs of business blogging – In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known…

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SMART Goals In Social Media Marketing

Business owners have long been using SMART goals to establish a plan for how to grow their business. Specific, Measurable, Attainable, Realistic, and Timely have helped businesses owners for years. Now as more business owners shift to social media marketing instead of traditional marketing, we should re-think how we view…

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5 Tips to Spy on Your Followers and Give Them What They Want

Most technological-savvy bloggers see social media as a marketing tool, which indeed it is, but they also tend to give their opinions when it comes to outward expression; they see it as merely a means for getting their personal messages seen by the general public. However, one of the strongest…

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A One-Man Social Media Marketing Campaign

This blog is about my experience with launching a Facebook page at a small credit union where I am employed in a one-man marketing team. It is the first time that the credit union has explored using social media in any form. I started with with a Facebook page since…

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