The Social Media Marketing Blog by SNHU Students
You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to…
Traditional advertising methods still exist in today’s digital-driven world. You and your #smallbusiness may need to integrate new means of marketing. Implementing an integrated marketing communication (IMC) plan or strategy into your business’s marketing strategy will help keep your branding and message consistent. ADD your way to #integration with Advertising,…
Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions…
OK, you have decided which channels are right for your business. We’re heading in the right direction!! Now, we need to start planning our campaigns. Calendar Start with a calendar. There are a lot of content planning templates out there but here are two of my favorites. The first one…
Social media is a great way to promote a small business. It can help create a community, promote your business and even gives you a chance to create a personality for your company that makes a human connection to customers. What will attract consumers to your social media account? Photos!…
Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…
As a small business owner it can be difficult to add more to your plate. However, I am here to tell you that blogging can be fun, easy, and help you get the word out about your business. Blogging can be a way to express your business, get the word…
You are a small business owner and you are operating with a smaller staff than a large corporation. This most likely means you need to maximize your results on a tight timeline and with few resources. Do you know what social media channels are best for your business? If not,…
Getting your brand out there can be tough as a small business. It’s imperative to use your resources to become known within your industry. You want to appeal to the masses, but don’t forget about your intended mission, vision, and culture. Just within the US, companies spend $7.5 billion on…
What is cryptocurrency? Cryptocurrency is a digital asset that has “limited entries in a database no one can change without fulfilling specific conditions”. Basically, it’s a digital asset that cannot be altered or changed to create counterfeits that are not created by any government. The most popular cryptocurrency in the market…