The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Content: The top 5 tips to scheduling & sustaining quality content for small businesses

As an emerging small business, it is easy enough to post here and there and hope someone buys into your product or service. Nope. It just won’t happen… Instead, small businesses should look into creating a social media content calendar. The social media content calendar will allow small business to…

read more...

Social Media & Small Business

Tips for successful & efficient social media marketing When a small business is in the beginning process of their marketing there are many strategies to consider. One strategy to consider that can have an impact on the business and their overall growth is social media. Social media has been such…

read more...

Hashtag

Let’s Hash(tag) it Out!

3 reasons why your small business should be using hashtags! Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. Karen Olafson, Hashtags have become a search engine within social media. You…

read more...

Featured Image - Social Video

A Mandalorian’s Bounty Puck to Social Video

Information for small business to start with creative video on social media I should first explain that I am a Star Wars fanatic and a social media professional. The two worlds, which often collide, provide interesting brainstorming scenarios. In this article, I  will give you an easy five-step guide to…

read more...