The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing Campaign

Where Do I Begin? A Six-Step Guide to Starting Your Social Media Marketing Campaign

The hardest part of a social media marketing campaign is figuring out where to begin. This blog post is intended as a guide to help you get started by getting organized, gathering your thoughts and finding relevant resources for your campaign.   Starting your Social Media Campaign in six easy steps… Step One: Decide on a target audience By electing your target…

read more...

social media students

9 LinkedIn Tips for Social Media Students

  Not Just for Social Media Students and Recent College Graduates “If you’re not on LinkedIn, you simply don’t exist in the working world” (Omar, 2015).  A bold statement, but truthful, especially for social media students and recent college graduates. And that’s why it resonates with so many of us. With…

read more...

Make friends, engage

Small Business Owners: Top 4 Ways to Engage (and Make Friends) with Your Target Audience

Small Business Owners:  Engage & Make Friends with Your Target Audience! The Situation: Marketing Campaign is Launched You’ve got your niche and you got a great product/service! You’ve also created some crafty taglines, imagery, and video to attract your target audience.  You post your blog and excitedly wait to see what happens…

read more...

Using Video To Promote Your Small Business

Start Promoting with Video! Social media networks like Facebook are increasing the features they offer, including prerecord and live video. Written content remains the foundation form of marketing, and it cannot be replaced. But, marketing strategy is moving from boring letters to entertaining and informative moving images. According to an online…

read more...

Social Media Channels – Choose Wisely! Part II

A Free Lunch? Management of multiple social media channels can be resource intensive. This underscores the need for deep and thoughtful consideration when choosing which channels will be used in your social media marketing campaign. Administrating an effective promotional strategy requires certain conditions. These are typically represented as expenditures and because expenses may be monetary…

read more...

Building Brand Identity on Instagram

Creating and maintaining a brand identity helps businesses attract customers and create a lasting connection with them.  In short, building brand identity involves sending messages that create a positive image. As Anna Swan explains, it includes all of the the visual components you use to differentiate your brand.  In an…

read more...

Building The Best Online Presence

Building the best online presence is extremely important for any type of business.  Too many business fall short and miss engagement with their target audience. The major reason is because they do not know how where to build the best online presence.  Knowing and understanding how to get online is…

read more...