The Social Observer

The Social Media Marketing Blog by SNHU Students

SMMjuliet2016

5 Tips to Spy on Your Followers and Give Them What They Want

Most technological-savvy bloggers see social media as a marketing tool, which indeed it is, but they also tend to give their opinions when it comes to outward expression; they see it as merely a means for getting their personal messages seen by the general public. However, one of the strongest…

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A One-Man Social Media Marketing Campaign

This blog is about my experience with launching a Facebook page at a small credit union where I am employed in a one-man marketing team. It is the first time that the credit union has explored using social media in any form. I started with with a Facebook page since…

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mobile social

3 Tips For Building A Better Community

Creating a good community is essential for all online businesses. Communities give you feedback, give you a network of people to spread your content and Here are 3 steps to help you improve your online community and turn some lurkers into contributors. Engaging your Audience to Build Community Engaging your…

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Subscribe to The Social Observer Blog for Social Media Marketing Guidance

Subscribe to The Social Observer (TSO), your premier source for timely and relevant Social Media Marketing information.  By subscribing to this blog you will be able to stay in the loop with the many benefits social media marketing brings to the table.  TSO is an active blog that will continue to…

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social media networks

Help! What Social Media Channel do I use?

Help! I am a beginner, What Social Media Channel do I use? Many professionals and students own their small businesses or are in the process of doing strategizing their social media channel set ups. With so many new social media channels (also called networks), there can be a confusion as…

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Mya feel the love

“Feel” the love with your social media marketing?

What does the poet Maya Angelou’s quote about how you make people “feel” have to do with social content and growing your networks? More than you might think. Keep this quote from Dr. Angelou in mind as we move forward: It’s great that you’re posting content to your social platforms…

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digital marketing

Digital Marketing Professionals in Demand?

Digital Marketing Professionals in Demand or Not? Social media has created a demand for digital marketing professionals, but how much demand in the next decade?  What technical skills will they need?  SEO or Google Analytics? Where will the demand be the greatest?  And who wants to employ them?  Employment, it’s…

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Branding Yourself to Bloom Online

Branding yourself is a clever way to approach  to networking, creating connections and pursuing your passion. As a student fresh with great ideas, lots of enthusiasm and a ravenous appetite for pursuing your passion, creating cash flow, branding  yourself can become your livelihood and help you “bloom” online. It becomes…

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Quality Over Quantity in Content Marketing

Quality matters. Social media marketing has turned the marketing world into a content heavy industry. With blogs, Facebook, Twitter, and all the other social media platforms, marketing is now focused on posting good content and getting viewers to share and like this content. But, what is more important quality or…

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Content

Build an Audience Through Content Marketing

What is the purpose of content marketing?  That seems like a simple question.  The easy answer is to get conversions, whatever your version of a conversion happens to be.  Is it a sale?  Is it a lead?  Is it someone signing a petition?  In truth, the conversion is the end…

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