The Social Observer

The Social Media Marketing Blog by SNHU Students

Can Social Media Save Your Small Business?

Lessons from small brewery on staying connected during COVID-19. I miss going to yoga. And checking out craft breweries. I know these are trivial hobbies to mourn during the pandemic but it’s the simple things I look forward to returning to most when life returns to ‘normal’. So when I…

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Business Growth it’s in the Listening

Now more than ever because of COVID-19 and quarantine it is important for small businesses to engage with their customers. Customers love it when a brand takes the time to respond to them about their concerns and their needs. What it boils down to is companies need to be present…

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Social Media Content: The top 5 tips to scheduling & sustaining quality content for small businesses

As an emerging small business, it is easy enough to post here and there and hope someone buys into your product or service. Nope. It just won’t happen… Instead, small businesses should look into creating a social media content calendar. The social media content calendar will allow small business to…

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Social Media & Small Business

Tips for successful & efficient social media marketing When a small business is in the beginning process of their marketing there are many strategies to consider. One strategy to consider that can have an impact on the business and their overall growth is social media. Social media has been such…

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Hashtag

Let’s Hash(tag) it Out!

3 reasons why your small business should be using hashtags! Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation. Karen Olafson, Hashtags have become a search engine within social media. You…

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