These days, it seems like everyone is blogging and trying to make their way on social media. It seems easy on paper, but social media- and particularly personal branding- is not just typing away at a computer into the void. There should be a carefully crafted plan in order to appeal to your followers. Instead of reading countless lists for tips, I have compiled a comprehensive list with some of the best advice out there, including some from The Social Observer. Here are just a few tips to get started:
1. Define your goals, objectives and purpose.
Without goals, you will not know if you were successful. If you don’t
define your purpose to yourself, why are you doing this? What makes you
different from the voices out there already? Set the stage before you
go out there.
2. Mix it up with written and photo content.
Not everyone responds to only written content, or only photo content. Breaking up the type of content will force you to try something new and you may appeal to new followers. Plus, it is nice to have a change of pace once in a while. You can even explore using photos and words in the same post- a la Instagram. Videos are becoming more popular than ever, as well, so don’t limit yourself.
3. Select one-or more- social media channels.
Think of your favorite brand. Are they on one channel only? Chances
are, they are on all of them. Pick one or two that make sense for you to
start with. Linking Facebook, Twitter and Instagram to your blog will
help you promote them with tools like Hootsuite.
4. Follow your inspiration.
Follow those individuals that inspire you on the very platforms you are using. Use them as inspiration but do not directly copy their content. Sometimes, they may even follow you back! At the end of the day, personal branding is personal, so while you may glean some inspiration from others, make your brand truly yours.
5. Give credit where credit is due.
Which brings me to this one. Sometimes, repurposing content can work for you, but if you use images/words/ideas from someone else, please give credit. Copyrighting is real and can cause you a ton of problems if you don’t give credit.
6. Engage- don’t react.
Talk to your followers. Engage them. Facilitate conversation. If someone gives a negative comment or idea, don’t react immediately. Rather, think rationally and revisit the conversation when the emotion has passed. Additionally, keep things that are private- private, as seen on this blog post.
7. Set a schedule.
We are creatures of habit. Not only will a content schedule help you stick to a schedule and not forget about social media, but your followers will know what to expect and may appreciate that more. Think about serials in old newspapers, on a schedule so readers knew when they were getting their stories. Blogging and social media are very similar. Leave them wanting more but let them know when they can expect it.
8. Repackage but don’t steal.
Repurposing old content does have its’ place in social media but don’t regurgitate. Repackage the theme and idea and spin it your way. However, if you repackage, make sure to credit the original author or owner, a la #5.
9. Be yourself.
As seen up top, your social media is yours. Yes, some things should stay private, but personal branding is all about selling you and your personality. Don’t pretend to be someone else, but understand who your audience is.
10. Start small and smart.
You do not have to start with every platform out there. Start with one or 2 and work your way up there.
Using the above tips can help you get started with blogging and social media. Do not get discouraged if you don’t have the desired results instantly. It takes time to build a brand, so build an infrastructure. Good luck!
For more tips and tricks, check out this list as well as this one.
Featured image made using Canva.
For more information, check out this book as well as this one.
Category: Social Media Marketing 201