Getting your brand out there can be tough as a small business. It’s imperative to use your resources to become known within your industry. You want to appeal to the masses, but don’t forget about your intended mission, vision, and culture. Just within the US, companies spend $7.5 billion on #socialmediamarketing. This isn’t something that many small businesses can budget for. So what do you do when your business doesn’t have the budget for flashy billboards and advertisements?
How to gain exposure on a budget
- Create profiles on multiple social media platforms. This will allow your small business to reach a wide audience range. Some of your target consumers may be on Facebook, while others may be more active on Instagram. You want to appeal to as many people as possible. Keeping your social media pages active with relevant and regular posting is very important!
- Engage with influencers within your industry on social media. Follow them and try to connect on a regular basis, engage and retweet or share their content. This will get your small business noticed by them, and perhaps will allow partnerships to begin.
- Create partnerships with other like-minded companies. Create networking events with other local businesses. It can also be as simple as a local dry cleaner partnering with a local tailor or a suit shop to offer discounts. This will give you the opportunity to get your name out there and attract consumers you may not have reached otherwise.
- Give in to trends. Follow trending hashtags and cash in on them. Make them creative, and get social media users to engage with you. Last year’s tangible trends were things like fidget spinners and pop sockets. Jump on the bandwagon and advertise your brand on things that people want! Make your products relate to your brand, or at least your industry. If it’s not something completely relevant or obvious, get creative!
Small business success stories
Numerous small business have seen success by implementing one or all of these strategies. Burger Revolution in Ontario, Canada is just one of the many success stories! They typically use social media to create a buzz around their products, along with a sense of urgency. Their Facebook page is updated often with the number of days left that you can order specialized burgers. Burger Revolution has a BOTM (Burger of the Month) that usually uses local ingredients from other local businesses they partner with. This is a great opportunity for them to engage with followers, as they allow their fans to choose the name! With a 4.7 star rating and almost 6,000 likes, they must be doing something right!
Owning and operating a small business is a lot of work, there’s no doubt about that. If you follow one of more of these ways to get your #smallbusiness noticed, you are on the right track. See for yourself, here are some small business social media success stories. You can also take notes from a small business you have seen flourish, is there anything specific they did that sticks out to you?
Do you have any tried and true ways you have reached success within your small business? Let me know below!
photo credit: marcoverch Sparschweinchen, Münzen und ein Hammer via photopin (license)
Category: Social Media Marketing 201