The Social Observer

The Social Media Marketing Blog by SNHU Students

6 Apps To Make Social Media for Small Business Easier

Running a small business is not easy. Running a small business during a pandemic is even harder. Over the last year, small business owners have been working tirelessly for hours on end to find the light at the end of the tunnel. I can’t say I have the answers, but what I do know is that in order to be successful, especially now, you have to be able to evolve and adapt. Social media can provide you with that ability for little to no cost. You just have to be willing to learn. There are so many tools & resources readily available to you, so why not use them? Creating content to engage & connect with your audience should not be a burden. We are going to discuss some useful apps to help you become a social media pro! Can you see that light at the end of the tunnel becoming bigger and bigger?

For more on David Meerman Scott, check out https://www.davidmeermanscott.com/.

Social media is the way to reach people today. In these crazy times, people are shopping from the safety of their homes. You have to put your brand out there, find new ways to attract your target audience, and look for new methods of engaging with your customers.

I know what you’re thinking…”How can I compete with big companies who have dedicated social media teams and resources?” But it’s not about size anymore. It’s about how quick and efficient you are in solving your customers’ issues.

Here are the 6 apps that can help you create the best social media experience for your customers:

1. PS Express (Photoshop Express)

This photo editing app will help you showcase your work in the best possible light. With a great free version available, you can apply filters, edit photo quality, apply effect overlays, and even add text or stickers. Here is a video to get you started with PS Express.

2. Photoshop Mix

Photoshop Mix is a great way to add your logo to pictures, cut out unwanted parts of a background, or even combine two layers of different photos. It may sound complicated, but the app makes it easy to work with any photo. This video can help you learn the basics before you know it!

3. Canva

The best free app to help with content ideas, formats, fonts, and even provides free stock photos. It’s easy to use and provides templates tailored to each social media platform depending on your needs. Canva makes your final posts look like they were created by a graphic designer! Get started by watching this simple tutorial.

4. InShot

Looking for an easy-to-use app to create fun pictures & videos with an overlay of cool fonts, emojis, and effects that can be taken directly from your phone and edited? In-Shot is that app. Maybe your brand is more personable, less corporate. This app gives you all you need to create interesting content in a simple format that doesn’t require you to have a master’s degree in design. Here’s a video to get you started.

5. Animoto

This app uses photos from your saved library or from stock images of your choice to create a video montage with text & music overlay. This is a great way to tell a story through photos and encourage your followers to learn more about your brand. Take a look at this video to learn more about Animoto.

6. Hootsuite

Hootsuite let’s you plan out & schedule your social media calendar in advance. It even allows you to tailor your posts by platform. Want to post on Facebook, Twitter, and LinkedIn about a new promo at 12PM on the day it starts? Hootsuite can do that! Do you just want to post on Facebook that day and then Twitter the next? Hootsuite can do that, too. It’s your own personal assistant to keep you on schedule and organized. Here’s a video to learn more.

Pictured above is my Personal Streams view on the Hootsuite Dashboard (desktop version).

Here is my personal Schedule Post view in the Hootsuite dashboard. Note the ability to post on multiple platforms, shorten URLs with Ow.ly, insert links to media, and the “schedule later” function, where you can edit the date and time you want the post to go live.

P.S. Check out this Hootsuite blog post to help you get started on your social media marketing plan!

These are just some of the main apps I think can really up your game on social media, but there are countless other resources out there to help you even more. You just have to be willing to invest the time and effort into creating a strong social media presence for your business. It may seem daunting at first, but I can guarantee you will not regret it!

Have some other app suggestions for small businesses? Or helpful tutorial videos? Comment below with your thoughts! It’s always great when we can share our knowledge with others, especially in these difficult times.

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Category: Social Media Marketing 201