The Social Observer

The Social Media Marketing Blog by SNHU Students

Action Please!!

Nonprofit marketing strategy is something that can be incredibly complex and difficult to navigate. In the world of nonprofits, the phrase “call to action” can get thrown around quite a bit. But what does it really mean?

A call to action is defined by Business Dictionary as: Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.”

Even something as simple as this image, which also works like a hyperlink, can be considered a call to action. It is simple and conveys a point that the environmental agency wants to portray.

So why is a call to action so important for a non-profit? It helps get you off the ground, and is something easily measured. Therefore it also helps see how well your campaign may be going. By creating a way to drive supporters to get involved, you can create awareness and raise support with not a whole lot of effort.

So get out there!!! Create some action!!!!

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Category: Non Profit, ROI, Social Media Marketing 101, Social Media Marketing 201, Social Media Marketing Integration

4 Responses

  1. JaredT says:

    Great point! What are some specific ways to implement a call to action in various social platforms? I noticed that Facebook recently added a “call to action” tab to fan pages. I utilized this for my office fan page, and created a link to our university promo video. Here’s a link to a video by “Ray the Video Guy” about adding a call to action to your YouTube videos:

  2. Jess D says:

    I loved learning about “Slow the Flow” and JaredT’s link was a good tip too. I like reading this blog and you have a great Twitter feed too

  3. Talmc says:

    This was a great read! Your post was short and to the point! It really made me want to spring into action!

  4. steven.morrill says:

    Getting readers to “do something” is always the challenge, and the reward when they do. Your hyperlinked image is a clever way to get people to go from interested to engaged. Great post!

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