The Social Observer

The Social Media Marketing Blog by SNHU Students

Be a LinkedIn All-Star To Win in Small Business


Image: LinkedIn

As a small business owner, I’m sure you’ve been told it’s time to jump on the social media bandwagon. Yes, there’s Facebook and Twitter and Snapchat, to name a few, but did you know LinkedIn is also considered a social media platform?  It just serves a different community, a community of professionals. Which is why you need to be on it!

Creating a LinkedIn company page is very important to build awareness for your business. The problem is, you need to get people to your business page.  So how do you do that?  First, create a kick-ass, personal profile page.  LinkedIn calls it “All-Star”.  They measure your profile strength according to the detail you provide.  There’s a meter they call “Profile Strength Meter” up in the top right corner of your profile page that will tell you that you are either a beginner, intermediate, advanced, expert or the ultimate, All-Star level.  Why is this important?  Because people like to connect with people. And it means your profile has enough content to get you the reach you are looking for to make you stand out.

Image: LinkedIn

Here’s how to create your All-Star status:

  • Make sure you have a good photo.  People want to see faces, not a shadow. If you need help, LinkedIn has some great photo editing tools and filters if you need to make your selfie look legit.
  • Add a cover photo as well, maybe a screenshot of your homepage or logo or a photo of your storefront.
  • Include the industry you’re in and the location. According to LinkedIn, by adding the industry you’re in, you have access to 9x more profile views.
  • Include your current position. Which in this case, is your small business.  Give it a great description.  Add your mission statement and any other details to make you look like a rock star.
  • Include at least 2 other positions with detailed descriptions.
  • Add your education. All of your education.  And it doesn’t necessarily have to be a degree.
  • Add as many skills in the skills section as possible. This is a great place to add those keywords to boost your Search Engine Optimization (SEO).
  • Connections, connections, connections. Connect with everybody and anybody you feel has an interesting background.  Why?  Because your connections have connections.  The more people you link up with, the more people you are going to have access to and the more people who will be exposed to your business.
  • Get some recommendations. People want to know they’re connecting with someone that is well respected.  Need to know where to get them?  Start with your mentor or favorite boss.

Additional tips to increase awareness for your small business:

  • Add a tagline in the headline space. This is the space just below your name. You want something catchy that will let people know what you do.  Once you create it, put it everywhere…on your Twitter profile, on your Facebook profile, etc., to start building your personal brand which in turn, builds your business brand.   You have 3 lines/120 characters.  Use them to promote your business.







  •  Include a summary filled with every keyword you can think of that will promote what you do.  Again, increasing your SEO.

Once you have this profile created and start building up your network, start engaging with others, publishing articles, and joining groups to start building that awareness.  You’ll soon see that being an All-Star gets you the big win!

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Category: Blogging, SEO, Small Biz

8 Responses

  1. Jade Haron says:


    Thank you for sharing this insightful information because I had no idea this even existed. LinkedIn All Star will be very useful for my home-based craft business and for my “Moving Crafter’s Forward” blog site that I created. I am also working with a new client and this will be very useful for this individual and I will be working this into his social media marketing plan that I am creating for this person.

    Thank You for sharing some great information.

  2. Brittany Rolle says:

    Awesome information Eileen. I know this is a platform that is often overlooked. I know I have neglected my personal page. Thanks for sharing the information on the “all-star” status. I will be sure to implement your recommendation and see what happens.

  3. Yvette Gonzalez says:

    This is very valuable information. I myself use LinkedIn to promote my business and find it very useful. The all star status is great and helps you really build up your profile.

    I love how you wrote about LinkedIn as many do forget the this is also a social media platform and should be utilized especially when promoting and gaining awareness for small businesses.

  4. Samantha Krause says:

    Hi Eileen,

    Awesome post. I feel that a small business owner could take your post and follow the steps in it and achieve the “All Star” status on their LinkedIn profile. This blog is definitely an asset to the small business owner.

Leave a Reply to Yvette Gonzalez