Okay- I have no idea if bloggers love me. I’m not sure if they even know who I am. The point is you are probably reading this article because of the title, which is the whole point of this post.
8 out of 10 people read the headline; 2 out of 10 will read the article. Too many times bloggers and writers have wonderful content, but it’s overlooked because their title doesn’t draw anyone in. It is important to remember that the title of the article is just as important (if not more) as the content of the article. Earlier this year, writer Priyanka Ravani published the article and infographic 5 sure-shot ways to write Catchy Headlines #Infographic, which highlighted some stats and tips about headline writing. The entire article has great information and tips in it, but there were two stats that really caught my attention: 8 out of 10 people read the headline; 2 out of 10 will read the article.
If you want your posts read, make your headlines awesome!
Avoid headlines that are just a simple recap of the post. They are boring! The headline should create some type of emotion, such as empathy, happiness, or intrigue. Give your audience something that makes them want more. Check out Jeff Goins’ 5 Easy Tricks or WordStream’s more detailed list containing 19 tips. Both give great advice on how to come up with audience catching headlines.
I get LOTS of emails. I usually scan them quickly, read the ones I feel are time-sensitive, delete the one I never plan to open, and mark the ones I need come back to. A few days ago, for the first time, I ran across a headline that really intrigued me. By habit, I automatically delete my LinkedIn group updates. That day, one stopped me in my tracks. It was titled “I could tell he was weird.” The title intrigued me enough to want to read it. The post was decent, but I wouldn’t have even bothered with it was titled “It’s okay to be different”.
Category: Blogging, SEO