The Social Observer

The Social Media Marketing Blog by SNHU Students

Blogging Posts

Blogging, and Tweeting, Best Practices!

  Blogging and Tweeting are staples to having an online presence for your business. Some best practices for writing a blog and using twitter are: To engage and respond to participants decide on a tone, informal or professional don’t over-share don’t over-comment keep it short create brand awareness be transparent…

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Three Main Social Media Obstacles for Small Businesses: Overcome Them with Patience, Positivity, and Preparation!

“This jewelry is so beautiful! It’s magnetic?  Are you on social media?  How come you guys aren’t as big as Lokai?” … I was asked this question by Alyssa, who is 20 years old and works at the Vape kiosk.  My initial thought was because a social media presence was non-existent, so…

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Travel Industry Ideas for Social Media

Social media is revolutionizing the way small businesses do business and the travel industry is no exception. In fact, travel and tourism in the United States forms a big chunk of the economy and many small businesses are looking to capitalize on the identifiable opportunities: “At almost 9% of America’s…

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iPad with alphabet noodles

ABCs of business blogging

Importance of linguistics to business ABCs of business blogging – In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known…

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hubspot future of smm

What does the future hold for social media marketing students and professionals?

 Is there a guide to the social media future? Professionals that have been working were primarily taught traditional marketing that would focus on print and digital marketing. Since technology has and is rapidly changing (and advancing), marketing also changes. Social media and online channels are now one of the most…

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follow me

Follow Me! 10 Ways to Get More Followers

Getting people to click “Follow” on a social media page is one of the elusive social media goals for social media professionals. Sometimes I see other people’s Twitter, Instagram, Facebook, and Pinterest pages and I think to myself “How can it be that these individuals have thousands – sometimes hundreds…

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