The Social Observer

The Social Media Marketing Blog by SNHU Students

Blogging Posts

Pivoting during Covid-19 with social media and digital marketing

Pivoting During COVID-19 Series 1

COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…

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Nonprofit Does Not Mean Non-Viral

Awareness is the most popular tool for any nonprofit organization and going viral boots perception. What are the first social marketing campaigns that come to mind when you think of superb awareness efforts? The first three that come to my mind are: The ALS Ice Bucket Challenge, Movember, and Love Has No…

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Image Courtesy of Influencer Marketing Hub

Influencer Marketing: What It Is and Why It Works

“Influencer” and “influencer marketing” are hot marketing terms today for many reasons.  But what’s the primary reason? Influencer marketing works!   “85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were successful.” Since influencer marketing has proven to be a successful strategy, understanding the concept…

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How Color Can Cause Clicks

Hi everyone and welcome to The Social Observer, your educational hotspot for all thing’s social media & marketing! Whether you’re a Fashionista or someone who keeps the same five colored shirts in your closet, we all have preferences and attitudes toward colors. We all know which colors we favor –…

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