The Social Observer

The Social Media Marketing Blog by SNHU Students

Blogging Posts

Future Technology & Privacy

Future Technology Future products, particularly analytics, are in development that will continue to change our technical landscape.  We have just scratched the surface with our imagination. Technology and social media will play a larger role in our society as well as our personal lives. These upcoming developments will particularly focus…

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Steps To Successful eCommerce

The World Of eCommerce The online realm is infinite but sometimes it is a lot harder to make it as an eCommerce online retailer than you might expect. For example, when Amazon started off in 1994 they began as an online bookstore. In fact, many of my books when I was…

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The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…

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Top 7 Best Ways to Leverage Social Media in the Travel and Tourism Industry

What are the best ways to leverage social media in the travel and tourism industry?  Social media can feel overwhelming sometimes, but don’t despair!  It’s not as complicated as it seems to promote your travel and tourism brand if you stick to some simple guidelines.  Here are seven key tactics…

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