The Social Observer

The Social Media Marketing Blog by SNHU Students

Non Profit Posts

Not Your Grandparent’s Nonprofit!

Even though your grandparents or parents for that matter might have favorite nonprofit organizations that they have donated or were involved with before the rise of social media, the social media landscape has changed. The way, in which nonprofits reach their intended audience, many options exist. Facebook, Twitter, Smartphone Apps….

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Small Business, Large Reputation

The primary goal of social media management is to successfully reach a specific target audience and retain them through content, messages and advertising.  The more narrowly defined the target audience is the more easily it will be to manage exact content, satisfy user’s needs and overall be successful. There should…

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Making Dollars Make Sense

Balancing efficiency with staying creative can be quite the juggle. You ever have a day where your brain is just in several different places at one time? It’s extremely hard to focus and you find yourself being pulled in many directions. That feeling is similar to what a nonprofit organization…

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Action Please!!

Nonprofit marketing strategy is something that can be incredibly complex and difficult to navigate. In the world of nonprofits, the phrase “call to action” can get thrown around quite a bit. But what does it really mean? A call to action is defined by Business Dictionary as: “Words that urge…

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Web Accessibility – 3 Steps to Ensure Every Donor Can Access Your Website

Limited Web Accessibility May Result in Limited Donations The web offers a brilliant interactive billboard to engage and attract potential donors for your non-profit. Organizations pour hours of energy into content, design elements, sharability, and multimedia. But all that work and energy may be wasted because a significant portion of…

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Pinterest for Small Business, Using Pinterest to improve SEO

Nonprofits and Pinterest

Today, social media makes it possible for nonprofits and businesses to reach their target audience–globally–by using social tools such as Facebook, Twitter, Pinterest, Vine, and other popular sites.  With there being an abundance of social sites, at times, it may be a bit overwhelming to decide which one to use for raising…

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