The Social Media Marketing Blog by SNHU Students
As an entrepreneur and employee, my favorite environment has always been the small business, the mom-and-pop shop if you will, because of the way I felt when I did business with them, but more important than that, I loved the back story of why they were in business. Every small…
Hey. You there. Yeah, you. Who are you?” –Prospective Client That’s right. That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past. Everyone has the brands they love and are loyal to, which is great, but wouldn’t…
Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…
As a small business owner, I’m sure you’ve been told it’s time to jump on the social media bandwagon. Yes, there’s Facebook and Twitter and Snapchat, to name a few, but did you know LinkedIn is also considered a social media platform? It just serves a different community, a…
Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…
As a small business CEO, you have a lot on your plate. You know social media marketing is important, but will it work for you? Have you tried running ads or posting to social media with little results? Social media marketing can certainly feel like a daunting task. It’s fast…
Importance of linguistics to business ABCs of business blogging – In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known…
Does any one company or entity need to have an account on all the social media platforms? The answer is no. It makes far better sense to choose one, at most two, platforms to post entries and engage followers. Choosing the right social media platforms is where difficulty comes into…
You may be a social media marketer, and be engaging to consumers, but what if you find out when monitoring, that no one is engaging back? Maybe they can’t find your website. Maybe they don’t know you exist. Maybe you need to know SEO. What is SEO? SEO or Search…
What is the ROI of SEO for your small business? There is a lot of hype out there shouting at small businesses about what is essential to their social media strategy. How do you know what works? The small business owner’s “inbox” is flooded with articles, papers, books, blogs, videos,…