Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…
SEO Posts
Be a LinkedIn All-Star To Win in Small Business
As a small business owner, I’m sure you’ve been told it’s time to jump on the social media bandwagon. Yes, there’s Facebook and Twitter and Snapchat, to name a few, but did you know LinkedIn is also considered a social media platform? It just serves a different community, a…
The Not-So-Secret Secret Behind Brand Awareness
Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…
Social Media for Small Business CEOs: A Quick Guide
As a small business CEO, you have a lot on your plate. You know social media marketing is important, but will it work for you? Have you tried running ads or posting to social media with little results? Social media marketing can certainly feel like a daunting task. It’s fast…
ABCs of business blogging
Importance of linguistics to business ABCs of business blogging – In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known…
All Social Media Platforms Are Not Created Equal
Does any one company or entity need to have an account on all the social media platforms? The answer is no. It makes far better sense to choose one, at most two, platforms to post entries and engage followers. Choosing the right social media platforms is where difficulty comes into…
Do You Know SEO?
You may be a social media marketer, and be engaging to consumers, but what if you find out when monitoring, that no one is engaging back? Maybe they can’t find your website. Maybe they don’t know you exist. Maybe you need to know SEO. What is SEO? SEO or Search…
ROI of SEO for SBO: Should Your Small Business Invest in SEO?
What is the ROI of SEO for your small business? There is a lot of hype out there shouting at small businesses about what is essential to their social media strategy. How do you know what works? The small business owner’s “inbox” is flooded with articles, papers, books, blogs, videos,…
Blog To Boost Small Business SEO For 3 Reasons
Your probably thinking to yourself, I have a website, a blog is a lot of work and I just don’t have the time or resources to maintain both. Your website provides links to your products and service offerings, information about your company and contact information, what more do they need?…
How Social Media Can Help To Improve Your SEO
Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…