The Social Observer

The Social Media Marketing Blog by SNHU Students

SEO Posts

The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…

read more...

iPad with alphabet noodles

ABCs of business blogging

Importance of linguistics to business ABCs of business blogging – In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known…

read more...

Know SEO

Do You Know SEO?

You may be a social media marketer, and be engaging to consumers, but what if you find out when monitoring, that no one is engaging back? Maybe they can’t find your website. Maybe they don’t know you exist. Maybe you need to know SEO. What is SEO? SEO or Search…

read more...

How Social Media Can Help To Improve Your SEO

Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…

read more...

Making Ideas a Reality for Change!

Making Ideas a Reality for Change! More often than not, people want to help with their community, a cause, organization or other ideas that could benefit a worthy situation. If any of those reasons involve a non-profit, then you most likely are trying to get other people involved with your…

read more...

Social Media

Social Media Marketing: What Are the Future Implications?

Social Media Marketing: What Are the Future Implications? By Anthony Alarcon (@socialographers) Social media already has an impact on every business and non-profit. It transcends whether they are actively participating or not.  Even the small business the survives on walk-ins and word of mouth is impacted by Social Media, todays word…

read more...