The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Biz Posts

Hiring Social Media Talent, Three Years of Experience Requires a Budget

The average base pay of a Social Media Coordinator (or social media-related position) is ranged from$39,000 ~ $58,000 with the median salary being $46,258/yr – 7% above the national average in New York City. The average cost of a start-up company/small business is roughly $30,000 already according to studies from the Ewing Marion Kauffman Foundation….

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5 Tips & Tricks for Increasing Brand Awareness for Your Small Business

Hey.  You there.  Yeah, you.  Who are you?” –Prospective Client   That’s right.  That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past.  Everyone has the brands they love and are loyal to, which is great, but wouldn’t…

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successful entrepreneurial habits

How to Be a Successful Entrepreneur

Becoming an entrepreneur is not an easy journey. The dictionary defines an entrepreneur as a “person who organizes and manages any enterprise, especially business.” This definition is antiquated because business used to mean having a brick and mortar store. With the invention of the internet, the need for a store…

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