The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Biz Posts

successful entrepreneurial habits

How to Be a Successful Entrepreneur

Becoming an entrepreneur is not an easy journey. The dictionary defines an entrepreneur as a “person who organizes and manages any enterprise, especially business.” This definition is antiquated because business used to mean having a brick and mortar store. With the invention of the internet, the need for a store…

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Small Business Marketing

Three Ideas to Increase Brand Engagement for Small Businesses

You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to…

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Social Media Presence

The Easiest Way to Improve your Small Businesses Social Media Presence

Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions…

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e-mail marketing

Email Marketing: Not Dead Yet!

Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…

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Is Your Business Social?

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…

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