The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Biz Posts

Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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Nostradamus’ marketing predictions

Nostradamus’ Small Business Marketing Predictions for 2025

French prophet Nostradamus is a historical figure known for his mysterious ability to predict worldwide phenomenon. Although he died in 1566, much of the world is convinced of his abilities to predict historical events. Although, it’s been proven that some of his more edgy predications are nothing more than a…

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Hiring Social Media Talent, Three Years of Experience Requires a Budget

The average base pay of a Social Media Coordinator (or social media-related position) is ranged from$39,000 ~ $58,000 with the median salary being $46,258/yr – 7% above the national average in New York City. The average cost of a start-up company/small business is roughly $30,000 already according to studies from the Ewing Marion Kauffman Foundation….

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5 Tips & Tricks for Increasing Brand Awareness for Your Small Business

Hey.  You there.  Yeah, you.  Who are you?” –Prospective Client   That’s right.  That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past.  Everyone has the brands they love and are loyal to, which is great, but wouldn’t…

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