The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Biz Posts

Nostradamus’ Small Business Marketing Predictions for 2025

French prophet Nostradamus is a historical figure known for his mysterious ability to predict worldwide phenomenon. Although he died in 1566, much of the world is convinced of his abilities to predict historical events. Although, it’s been proven that some of his more edgy predications are nothing more than a…

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How To Choose the Right Social Media Platform For Your Business

Are you tired of researching which social media platform to use? Is your current social media platform not giving you the results you’re looking for? Do you find yourself spending too much time on social media and neglecting other areas of your business? Finding the right social media platform is…

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Hiring Social Media Talent, Three Years of Experience Requires a Budget

The average base pay of a Social Media Coordinator (or social media-related position) is ranged from$39,000 ~ $58,000 with the median salary being $46,258/yr – 7% above the national average in New York City. The average cost of a start-up company/small business is roughly $30,000 already according to studies from the Ewing Marion Kauffman Foundation….

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5 Tips & Tricks for Increasing Brand Awareness for Your Small Business

Hey.  You there.  Yeah, you.  Who are you?” –Prospective Client   That’s right.  That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past.  Everyone has the brands they love and are loyal to, which is great, but wouldn’t…

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