Every business needs to have a solid marketing plan in place. This is especially important if you are a small business. Marketing is the lifeline of your business, so a strong small business marketing plan is vital. It doesn’t matter how good your product is or how great of a…
Small Biz Posts
How to Use Social Media to Your Advantage
There is no denying that our world is getting more and more hectic so we are all beginning to resort to social media get our news and other content as it is quick, easy and doesn’t take up too much of our time. If we see something that interests us…
Small Business Buyer Persona and How to Create Them
What does a buyer persona mean for a small business owner? You probably have never heard much about buyer personas and are probably asking “What is Buyer Persona?” Sam Kusinitz from HubSpot explains in his blog post The Definition of a Buyer Persona [in Under 100 Words] that buyer personas are a great…
Be a LinkedIn All-Star To Win in Small Business
As a small business owner, I’m sure you’ve been told it’s time to jump on the social media bandwagon. Yes, there’s Facebook and Twitter and Snapchat, to name a few, but did you know LinkedIn is also considered a social media platform? It just serves a different community, a…
Let’s Face It, You Suck at Social Media (And That’s Okay!)
Social Media Sucks & Sucking at It Is Normal It’s easy to make a case for the importance of social media. I mean, have you seen the statistics lately? We won’t get scientific but we will highlight that at the end of 2016, 2.8 billion people were using social media…
Small Business Owners: Top 4 Ways to Engage (and Make Friends) with Your Target Audience
Small Business Owners: Engage & Make Friends with Your Target Audience! The Situation: Marketing Campaign is Launched You’ve got your niche and you got a great product/service! You’ve also created some crafty taglines, imagery, and video to attract your target audience. You post your blog and excitedly wait to see what happens…
Social Media Goals for Small Businesses: How to Plan Effectively
In recent years, achieving social media goals has become a crucial component of marketing activities for most businesses. It is rare to find a company that does not have at least one social site account. Though quite popular, introducing social media to an existing marketing strategy can be a bit…
Building Brand Identity on Instagram
Creating and maintaining a brand identity helps businesses attract customers and create a lasting connection with them. In short, building brand identity involves sending messages that create a positive image. As Anna Swan explains, it includes all of the the visual components you use to differentiate your brand. In an…
Building The Best Online Presence
Building the best online presence is extremely important for any type of business. Too many business fall short and miss engagement with their target audience. The major reason is because they do not know how where to build the best online presence. Knowing and understanding how to get online is…
Social Media Channels – Choose Wisely! Part I
Social Media Channels – Choose Wisely! Part I Social Media Channel Choices From Facebook to Twitter, from Flickr to Tumblr, the range of available social media channels is vast. Trying to manage all of them is a near-impossible task for even the best funded social marketing campaigns. Exploring all the options…