The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Biz Posts

successful entrepreneurial habits

How to Be a Successful Entrepreneur

Becoming an entrepreneur is not an easy journey. The dictionary defines an entrepreneur as a “person who organizes and manages any enterprise, especially business.” This definition is antiquated because business used to mean having a brick and mortar store. With the invention of the internet, the need for a store…

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Facebook Ads Scrabble Letters

Facebook Ads, Where Do I Start?

Are you ready to tackle Facebook ads? Facebook ads are a great way to spend a little advertising money to gain reach to new viewers or your Facebook page, website, and products. There are many aspects to a Facebook ad but by selecting a few key factors you can really…

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Small Business Marketing

Three Ideas to Increase Brand Engagement for Small Businesses

You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to…

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Social Media Presence

The Easiest Way to Improve your Small Businesses Social Media Presence

Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions…

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