The Social Media Marketing Blog by SNHU Students
Successful companies develop and maintain long-term relationships with their customers. So for any relationship to really work, you need to spend the time to get to know your partner. That is where buyer personas come into play for small businesses or really any business for that matter. Instead of creating…
I can hear you now. What, another piece to this social media pie? That is what I thought when I first heard the words editorial calendar. However, I have come to see just what a great tool this can be for those in small business or to anyone who posts…
Supporting Small Businesses by Buying Local Small business relies heavily from the people in their surrounding community. By buying local “it enhances the “velocity” of money, or circulation speed, in the area. The idea is that if currency circulates more quickly, the money passes through more hands—and more people have…
A common struggle for small businesses is trying to get noticed in the vast social media community; using Twitter for small business is important as a communication tool with current customers and followers. As a small business marketing manager, you have probably asked yourself, “So what can I do to…
Blogging and Tweeting are staples to having an online presence for your business. Some best practices for writing a blog and using twitter are: To engage and respond to participants decide on a tone, informal or professional don’t over-share don’t over-comment keep it short create brand awareness be transparent…
What exactly does SnapChat do?? Snapchat is an image or video sharing platform. Any Snapchat user can send a ‘snap’ to their friends or followers. Snaps can be viewed for up to 10 seconds, dependent on what the sender decides. When time runs out, the snap disappears. You can…
“This jewelry is so beautiful! It’s magnetic? Are you on social media? How come you guys aren’t as big as Lokai?” … I was asked this question by Alyssa, who is 20 years old and works at the Vape kiosk. My initial thought was because a social media presence was non-existent, so…
My one dream in life was to become a published author. As a child, my head was always buried in a book somewhere–anywhere I could find a book, I was there, reading it voraciously. I have never stopped reading, and even enjoy listening to audio books while traveling. A few…
Using social media for selling handmade products… I’ve written before about why those who make craft handmade products should be promoting them on social media. Because I believe in it so much, I’m sure this won’t be the last time. As a handmade seller myself, I know the…
First of all, social media marketing is definitely not a one-size-fits-all sort of endeavor. Take for instance the many different platforms to consider when seeking the most effective way to deliver marketing messages to your target audience. Or, knowing what type of content will most interest your audience. Not to…