The Social Media Marketing Blog by SNHU Students
Small business owners across the nation initially all have the same concern: Will my business make it? – Truth is, the success of the business lies within the business owner itself and the efforts made to keep up with the ongoing trends. With the advancement of technology and the constant…
Did you know that Instagram has over 600 million monthly active users with over 400 million of those being on the platform daily (source)? That alone should be enough of a reason to utilize Instagram to attract your dream clients in your business if you are not already. Instagram can…
So I made all these social media accounts and pages for my business, what do I do now? First things first, once you create your accounts you need to make sure that you completely fill out the profiles. Doing this provides a more professional appearance for your business and how…
Becoming an entrepreneur is not an easy journey. The dictionary defines an entrepreneur as a “person who organizes and manages any enterprise, especially business.” This definition is antiquated because business used to mean having a brick and mortar store. With the invention of the internet, the need for a store…
A story, if you are a small business, the hardest place to begin is getting the perfect picture or video. Tell your story using Instagram Stories. Instagram Stories Instagram Stories has surpassed Snapchat in daily users. To get your brand in front of daily users, it is important to have…
Are you ready to tackle Facebook ads? Facebook ads are a great way to spend a little advertising money to gain reach to new viewers or your Facebook page, website, and products. There are many aspects to a Facebook ad but by selecting a few key factors you can really…
You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to…
Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions…
OK, you have decided which channels are right for your business. We’re heading in the right direction!! Now, we need to start planning our campaigns. Calendar Start with a calendar. There are a lot of content planning templates out there but here are two of my favorites. The first one…
Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…