The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

Social Web

The Importance of Social Media in the World of Non-Profits

Non-profit businesses heavily rely on supporters and donations, and the best way to reach a broader audience is to utilize a multitude of social media networks such as Facebook, Twitter, Instagram, and YouTube.  Social media networks will allow you to not only reach people who will become interested in supporting…

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Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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5 Tips & Tricks for Increasing Brand Awareness for Your Small Business

Hey.  You there.  Yeah, you.  Who are you?” –Prospective Client   That’s right.  That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past.  Everyone has the brands they love and are loyal to, which is great, but wouldn’t…

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social media

Facebook and Twitter and Instagram, Oh My!

What do I do with all of these different pages? Facebook, Twitter, Instagram; social media can be overwhelming for some businesses, you have to think of new content to draw current and potential customers to your page regularly in order to increase interest around your business and the products or…

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business-icons-collection

Info Tactics for Infographics

Did you realize that Infographics appear on almost any topic we can imagine proliferating in the digital age with social media? (Toth. C. 2013) This type of visual content continues to explode in the business scene, business and professional communication. A unique and stand out content can attract audience to…

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Facebook Ads Scrabble Letters

Facebook Ads, Where Do I Start?

Are you ready to tackle Facebook ads? Facebook ads are a great way to spend a little advertising money to gain reach to new viewers or your Facebook page, website, and products. There are many aspects to a Facebook ad but by selecting a few key factors you can really…

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