The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

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Guide to Advertise During Pandemic

Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…

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Picture of retail shop worker opening store after lockdown

Small Business, Big Impact

How can you make your small business stand out on social media and make a big impact? Get creative with features! The current global pandemic has taken over our world in more ways than one. It has forced people to stay inside and really rely on the internet for everything…

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Image Courtesy of Influencer Marketing Hub

Influencer Marketing: What It Is and Why It Works

“Influencer” and “influencer marketing” are hot marketing terms today for many reasons.  But what’s the primary reason? Influencer marketing works!   “85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were successful.” Since influencer marketing has proven to be a successful strategy, understanding the concept…

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Viral Content Success is Rare, but Simple Actions Can Increase Share Probability

In terms of YouTube success and viral content, Tay Zonday doesn’t rank top. With just over one million subscribers, Zonday’s channel features videos of him singing songs he’s created on topics dear to him: Skyrim, The Lion King, and a cover of Lil Nas X’s “Old Town Road.” Zonday, though,…

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