The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…

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Blogging, and Tweeting, Best Practices!

  Blogging and Tweeting are staples to having an online presence for your business. Some best practices for writing a blog and using twitter are: To engage and respond to participants decide on a tone, informal or professional don’t over-share don’t over-comment keep it short create brand awareness be transparent…

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SMART Goals In Social Media Marketing

Business owners have long been using SMART goals to establish a plan for how to grow their business. Specific, Measurable, Attainable, Realistic, and Timely have helped businesses owners for years. Now as more business owners shift to social media marketing instead of traditional marketing, we should re-think how we view…

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