The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

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Info Tactics for Infographics

Did you realize that Infographics appear on almost any topic we can imagine proliferating in the digital age with social media? (Toth. C. 2013) This type of visual content continues to explode in the business scene, business and professional communication. A unique and stand out content can attract audience to…

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Is Your Business Social?

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…

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Small Business HUGE loyalties

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…

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The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…

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