The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

Zonday went Viral 2007 Featured Image

Viral Content Success is Rare, but Simple Actions Can Increase Share Probability

In terms of YouTube success and viral content, Tay Zonday doesn’t rank top. With just over one million subscribers, Zonday’s channel features videos of him singing songs he’s created on topics dear to him: Skyrim, The Lion King, and a cover of Lil Nas X’s “Old Town Road.” Zonday, though,…

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How Color Can Cause Clicks

Hi everyone and welcome to The Social Observer, your educational hotspot for all thing’s social media & marketing! Whether you’re a Fashionista or someone who keeps the same five colored shirts in your closet, we all have preferences and attitudes toward colors. We all know which colors we favor –…

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Social Web

The Importance of Social Media in the World of Non-Profits

Non-profit businesses heavily rely on supporters and donations, and the best way to reach a broader audience is to utilize a multitude of social media networks such as Facebook, Twitter, Instagram, and YouTube.  Social media networks will allow you to not only reach people who will become interested in supporting…

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Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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5 Tips & Tricks for Increasing Brand Awareness for Your Small Business

Hey.  You there.  Yeah, you.  Who are you?” –Prospective Client   That’s right.  That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past.  Everyone has the brands they love and are loyal to, which is great, but wouldn’t…

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social media

Facebook and Twitter and Instagram, Oh My!

What do I do with all of these different pages? Facebook, Twitter, Instagram; social media can be overwhelming for some businesses, you have to think of new content to draw current and potential customers to your page regularly in order to increase interest around your business and the products or…

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