The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 101 Posts

Is Your Business Social?

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…

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Small Business HUGE loyalties

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…

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The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…

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Blogging, and Tweeting, Best Practices!

  Blogging and Tweeting are staples to having an online presence for your business. Some best practices for writing a blog and using twitter are: To engage and respond to participants decide on a tone, informal or professional don’t over-share don’t over-comment keep it short create brand awareness be transparent…

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Social Media Trends That Effect Small Businesses

First of all, social media marketing is definitely not a one-size-fits-all sort of endeavor. Take for instance the many different platforms to consider when seeking the most effective way to deliver marketing messages to your target audience. Or, knowing what type of content will most interest your audience. Not to…

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How Social Media Content Attracts Customers

Interesting social media content will attract customers to your small business. In order for your small businesses to reach potential consumers, you must be active on social media.  This is a place that you can interact with and attract new customers, and it can be a struggle to figure out where…

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