The Social Media Marketing Blog by SNHU Students
OK, you have decided which channels are right for your business. We’re heading in the right direction!! Now, we need to start planning our campaigns. Calendar Start with a calendar. There are a lot of content planning templates out there but here are two of my favorites. The first one…
As a small business owner it can be difficult to add more to your plate. However, I am here to tell you that blogging can be fun, easy, and help you get the word out about your business. Blogging can be a way to express your business, get the word…
You are a small business owner and you are operating with a smaller staff than a large corporation. This most likely means you need to maximize your results on a tight timeline and with few resources. Do you know what social media channels are best for your business? If not,…
Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…
Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…
Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…
“I want to blog, but I don’t know what to write about.” I get that. Having taught for several years, I found that one of the biggest problems with beginning writers (including bloggers) is topical focus. It can be daunting and difficult. I saw this first hand last fall. I…
Blogging and Tweeting are staples to having an online presence for your business. Some best practices for writing a blog and using twitter are: To engage and respond to participants decide on a tone, informal or professional don’t over-share don’t over-comment keep it short create brand awareness be transparent…
First of all, social media marketing is definitely not a one-size-fits-all sort of endeavor. Take for instance the many different platforms to consider when seeking the most effective way to deliver marketing messages to your target audience. Or, knowing what type of content will most interest your audience. Not to…
Interesting social media content will attract customers to your small business. In order for your small businesses to reach potential consumers, you must be active on social media. This is a place that you can interact with and attract new customers, and it can be a struggle to figure out where…