The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing Integration Posts

Make friends, engage

Small Business Owners: Top 4 Ways to Engage (and Make Friends) with Your Target Audience

Small Business Owners:  Engage & Make Friends with Your Target Audience! The Situation: Marketing Campaign is Launched You’ve got your niche and you got a great product/service! You’ve also created some crafty taglines, imagery, and video to attract your target audience.  You post your blog and excitedly wait to see what happens…

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Three Main Social Media Obstacles for Small Businesses: Overcome Them with Patience, Positivity, and Preparation!

“This jewelry is so beautiful! It’s magnetic?  Are you on social media?  How come you guys aren’t as big as Lokai?” … I was asked this question by Alyssa, who is 20 years old and works at the Vape kiosk.  My initial thought was because a social media presence was non-existent, so…

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Travel Industry Ideas for Social Media

Social media is revolutionizing the way small businesses do business and the travel industry is no exception. In fact, travel and tourism in the United States forms a big chunk of the economy and many small businesses are looking to capitalize on the identifiable opportunities: “At almost 9% of America’s…

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