The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 201 Posts

Instagram Stories: Not Just for Selfies

Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a…

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Small Business HUGE loyalties

Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…

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Social Marketing for Small Businesses

As a small business owner, using traditional marketing methods can be daunting.  Large corporations often have big budgets that allow them to effectively advertise and promote through traditional means. Small businesses, however, must search for more cost-effective ways to reach their target market.  In today’s digital age, this answer has…

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Life of a social media meteorologist

Social media is now part of the everyday job as a meteorologist.  Social media is a big part of the day for a meteorologist.  Most people may not realize how much work goes into becoming a meteorologist.  You have to go through the four years of schooling.  The schooling involves…

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