The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 201 Posts

social media marketing

Social Media Marketing: Grow Your Business in 140 Characters or Less

Small business owners often run a large majority of the day to day operations. Which is why social media marketing can sometimes feel like just another task to get done or box to check. However, there are several benefits small businesses can receive from using social media, especially Twitter. This blogpost…

read more...

Small Business Marketing

Three Ideas to Increase Brand Engagement for Small Businesses

You can’t deny that social media has completely changed the way small businesses interact with customers. Social media has become increasingly important in terms of online marketing tools, and they consider or use social media for their brand’s voice and content. Are you are a small business owner who has yet to…

read more...

IMC

Intermingling & Commingling: The Importance of IMC for Small Businesses

Traditional advertising methods still exist in today’s digital-driven world. You and your #smallbusiness may need to integrate new means of marketing. Implementing an integrated marketing communication (IMC) plan or strategy into your business’s marketing strategy will help keep your branding and message consistent. ADD your way to #integration with Advertising,…

read more...

Social Media Presence

The Easiest Way to Improve your Small Businesses Social Media Presence

Improving Social Media Presence Social media can be a difficult avenue for small business owners, whose schedules are already packed full, to navigate. Which social media platforms should you focus on to improve social media presence? Who is your audience? What should you be posting? These are all important questions…

read more...

e-mail marketing

Email Marketing: Not Dead Yet!

Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…

read more...