The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 201 Posts

Small Biz Buy Local

Supporting Small Businesses by Buying Local

Supporting Small Businesses by Buying Local Small business relies heavily from the people in their surrounding community. By buying local “it enhances the “velocity” of money, or circulation speed, in the area. The idea is that if currency circulates more quickly, the money passes through more hands—and more people have…

read more...

Using Snapchat for your Business

  What exactly does SnapChat do?? Snapchat is an image or video sharing platform. Any Snapchat user can send a ‘snap’ to their friends or followers. Snaps can be viewed for up to 10 seconds, dependent on what the sender decides. When time runs out, the snap disappears. You can…

read more...

Three Main Social Media Obstacles for Small Businesses: Overcome Them with Patience, Positivity, and Preparation!

“This jewelry is so beautiful! It’s magnetic?  Are you on social media?  How come you guys aren’t as big as Lokai?” … I was asked this question by Alyssa, who is 20 years old and works at the Vape kiosk.  My initial thought was because a social media presence was non-existent, so…

read more...

facebook marketing, social media marketing,

Personal Branding Through Live Video

Marketing used to be impersonal. It was done on a large-scale and was designed to appeal to a large audience. Due to the advent of social media, personal branding began to expand. YouTube allows  anyone to create videos about topics that they are knowledgeable about. Due to this, people  are…

read more...