The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing 201 Posts

5 Ways to Accomplish Social Media as a NonProfit

Has your organization ever felt like they could accomplish & retain attention with or without social media? If you have thought about it, here are a few tips for nonprofits that can be used to reaching your target audience, gaining presence & building a connection with followers. (Sadiq, 2018) Choose a platform…

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Pay to interrupt your customers

Interrupting Social Media: The importance of Paid Social Advertisement These days it feels like everyone is on Social Media. Well, that’s true! Everyone is on Social Media, which is exactly why as a small business owner, you should be there as well. Social Media is a metaphorical gold mine of…

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Quick Guide to Accelerate Small Business Sales

Quick Guide to Accelerate Small Business Sales  There is no denying that when it comes to personal or business reasons, society has adapted quickly by means of social media. For business purposes, small company’s can increase their brand exposure quickly and generate sales faster. Take this statistics for instance, 71%…

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What Non-Profits Can Learn From Political Ads

This year’s mid-term election is arguably one of the most advertised, debated, and conflicting in recent history. The ads used this election season represent a shift away from bashing candidates (although that is still a tactic), and more toward pulling on the emotions of the viewer/voter. More than 3.5 million…

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Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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3 Ways an Influencer Can Grow Your Brand

Photo:MiamiMarketingcoYes, three ways an Influencer Can Grow your Brand!!!  And yes, there are plenty more ways than three, however, I am going to share my top three! What is an Influencer? An Influencer and/or Social Media Influencer is anyone from a person, blogger or celebrity, with credibility and a niche. …

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