The Social Observer

The Social Media Marketing Blog by SNHU Students

Growing Small Businesses Through Social Media

Growing Small Businesses Through Social Media
Inside some tips and tricks to compete with larger corporations to stay relevant

In our society today there is no doubt that social media is relevant in anything we do, and there can be positives and negatives that come from it. With marketing you might not think of social media first, but it has grown so much with different platforms, it’s a way for small businesses to use free promotion and advertisements to keep up with competition.

If it’s free to use, why not use it to your advantage? To further understand what I mean, here is an article on small businesses utilizing social media. https://www.forbes.com/sites/allbusiness/2018/03/27/10-expert-social-media-tips-to-help-your-small-business-succeed/#281f8b9614a1

We have learned that successful social media comes down to engagement between you and the audience of followers or users. If you can engage with customers or potential customers to build brand and customer loyalty with social media, that is already growing the small business. One study showed that 90% of marketers said that social media is imperative to their business. Don’t believe me? Check out https://ducttapemarketing.com/small-businesses-social-media-marketing/ to read more on all the benefits social media has for small businesses!

Content Is Key
It’s important to not only post a lot on social media, it is also important what content is being presented and posted.

(oursocialtimes.com, 2020)

Knowing your audience and who are customers to your small business, is another way to capitalize on social media. It’s not just what you say, it is how you say it, or how it’s perceived. The best way to do this is to be consistent in what is being posted, and there sometimes is no limit on how many times it’s presented because you want to get your point across.

(reliablesoft.net, 2020)

Content Suggestions

The content on social media needs to be unique, able to stand out, and relevant to the business and brand. One way to be able to do that is to create business hashtags that are seen everywhere, adding to the brand. Another way to create is looking at and understanding UGC, known as User Generated Content. This means taking a look at what followers are responding to, and what customers like or dislike to always be evolving and not get stuck in some way.

When posting content it is important to the small business to create a sense of community so people will want to come back and be a part of something. The content there has to be a purpose so people know what the brand and business is about, repetition is key whether it be hashtags, pictures, or key words, so people can associate that with the business. Once those are established through social media, it is important for the small business to keep up with brand content which could be pictures, hashtags, key words, and important brand content.

Overall, with this post we want to shed light on what social media is, and what it can actually do for a business. There are so many different ways to utilize social media for business benefits and it’s time to learn what they are, and how to use them! Social media sometimes can be a negative place, but as a small business if you control the narrative it will work to your benefit.

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Category: Blogging, Social Media Marketing 101