Small business family, are you using your social media to the best of its abilities? Did you know that you could dramatically increase your brand awareness through social media? I would like to share with you 5 easy tips that you could use on your social media to boost your brand awareness.
Let’s jump right into it!
Give yourselves some personality!
Set yourself apart from all the rest! Your presence on social media shouldn’t be so robotic, so you need to stand out in the crowd. You want your audience to want to share, retweet, repost, screenshot, and so on when it comes to your content. Make it more on a personal level. I read in another article that followers want more than just links and promos; they want personal, human-centric content (Barnhart, 2018).
For a great example, take a look at these Facebook posts from my Favorite cake shop Nadia Cakes (who by the way has a HYSTERICAL owner). My all time favorite was when their Palmdale, CA location got broken into and their response to make light of the situation was classic!
Yes hashtags. Posts with hashtags tend to receive more engagement than those without them. Popular hashtags can be used as well as creating your own hashtags including brand specific hashtags. This reinforces your identity and encouraging others to engage with you (Barnhart, 2018).
Example time! This time I will only use one example for this tip. FitChow is another one of my favorite local small business. They promote fitness and healthy eating with their meal prep food service. FitChow uses popular hashtags along with local hashtags and their own personal identity hashtags.
Engage! Engage! Engage!
Say YES to engagement! Your followers want to know that there is a real person behind the posts…behind the business. When a customer has a question about your product or service, give them a response and make sure to tag them in your response. If customers are giving feedback, acknowledge that feedback.
Don’t limit your content!
What I mean by don’t limit your content is that you don’t need to stick to just picture posts, sharing articles, etc. Create and share videos. Post promotions. Break your own news (new product, new locations). Highlight your employees. Highlight your customers. Share posts from your customers, such as when a customer makes a post about your product and they tag you. With their permission, share it to your page. It is engaging while also creating genuine content. BUT, stay clear of anything that has to do with politics or religion on social media (unless your business is centered around one or both). A lot of consumers get annoyed or lose interests when brands start involving themselves in those two sensitive topics (Swain, 2018).
And lastly Tip #5
If you’re going to post daily, then be consistent with it. Similarly, if you’re going to post every other day, be consistent with it. Helpful tools such as Hootsuite can be used to help you stay on task with your posts. You don’t want to start off strong with daily posts for a few months straight and then suddenly go dark. Also, you don’t want to post daily on Facebook but then only post every couple of weeks on Twitter. Consistency across the board will gain followers and keep them following.
So what do you think of these 5 easy tips? Are they doable for your small business? Or are you a small business that has a successful social media presence. Feel free to share how these tips will help you or share your own success and what has helped your business.
We look forward to hearing from you!
Barnhart, B. (July 13, 2018). 12 Ways to Boost Brand Awareness on Social Media. Sprout Social. https://sproutsocial.com/insights/brand-awareness/
Swain, G. (June 20, 2018). 31 ways to increase brand awareness using social media. Agile CRM. https://www.agilecrm.com/blog/increase-brand-awareness-social-media/
N/A. (August 8, 2018). How to Effectively Market Your Small Business on Social Media. Quick Sprout. https://www.quicksprout.com/2018/08/08/how-to-effectively-market-your-small-business-on-social-media/
Category: Social Media Marketing 201