The Social Observer

The Social Media Marketing Blog by SNHU Students

How to Stand Out in a “Small Business” Crowd

Small businesses shouldn’t be counted out for being engaging and knowing what the audience wants. During a time of uncertainty, it is always important to support your local business no matter. This can be done by ordering takeout from a local restaurant or through buying essentials through not a well-known store. It is important to get your name out through social media. Follow along these steps to make sure your business stands out from all the rest.

Use Your Voice

The easiest way to stand out through competing brands in small business is to express your company through the voice you wish to carry throughout creating content. It is important to nail the brand voice to stand out from the rest. This will help you get the right followers for the appropriate social media accounts. As a company, it is important to not come off as harsh to your consumers reading through posts and social media but to be as welcoming as possible.

Establishing a tone is an important tool to have when trying to find the voice within your small business. Establishing the voice of the brand is important because it carries a specific tone throughout the posts through social media. For example, if a post is meant to seem professional then use a professional tone with the content

A Picture is Worth a Thousand Words

Visuals are important as well written content. For a post to be successful it is important to high-quality photos and videos to help make the post stand out. It is important to take the extra effort in getting your photos.  Exploring ways to create visuals in unexpected ways is important as well to grab the attention of the target audience. Having a strong visual be the anchor for a post is important it draws the reader in.

Having a visually pleasing photo is a great indicator to draw the consumer into what the post has to say. A picture that relates to the written content is equally as important as the information given.

Know Your Content Audience

The next way to use tools to add a little extra pizazz to post on different social media networks. Make sure to use different posting techniques with different videos and photos. Each network operates differently so it is very beneficial to show range in different social media sites. For example,  posting live videos about different demonstrations of a day in the life. These can be helpful to show visuals of what the daily tasks are in a company.

It is good for consumers to hear from employees. The different ways are through feedback and asking questions. This can also be taken one step further in sharing and retweeting.

Small Businesses Save Time

Standing out through social media can be challenging through many aspects of knowing what to post and how to post it. If you remain organized throughout the posts and know what attracts posts to different consumers, then as a company everyone will be successful in their own way. Posting through social media can be challenging because to get your company’s voice heard. It is important to not give up and keep trying. 

If you have different tips to share about standing out through social media comment and message down below and we will be responding. Don’t forget to follow us on social media as well as The Social Observer to keep up to date with our daily posts. 

Category: Social Media Marketing 201