The Social Observer

The Social Media Marketing Blog by SNHU Students

Life of a social media meteorologist

Social media is now part of the everyday job as a meteorologist.  Social media is a big part of the day for a meteorologist.  Most people may not realize how much work goes into becoming a meteorologist.  You have to go through the four years of schooling.  The schooling involves calculus level math and physics.  All of the math and physics come in use everyday.  The computer models used for weather are run on super computers.

Each day when a meteorologist gets to work they have to pour over all the model data.  Therefore the model data helps make an accurate forecast.  In addition, a TV meteorologist has to create their own graphics.  Furthermore there is more to the day than just getting a presentation ready.  Since most stations today want the meteorologist to have a huge role on the web and social media.  This includes tweets, Facebook posts and blog posts.


Social Media Meteorologist today

Social media is now playing a huge role in the meteorology field.  News managers want you to interact with the viewer.  The digital era has increased the need to create great content for the viewer.  Today, you present on-air but you have to post videos to digital channels as well.  Many station managers want the meteorologist posting two or more times a shift.  If there is severe weather they want even more posts.  Social posts today depend on what is happening in the world of weather.  The weather team should have goals set for posting.  These goals should be for posting information to all social platforms during the day.  You want to engage with your viewers.  Engagement to management on social media is becoming key.


How can social media create revenue?

How can you win in social media against the competition?  Building true social media engagement means creating a content strategy to hook the audience, not just being on social media (Dubois, 2014).  News managers want the team to be able to interact and hook the audience.  Thus, the more facts you post the better engagement you will get from your audience.  There are companies that post social media content for TV news organizations weekly.

Facebook is a marketing platform.  If there is critical public safety information, use Facebook as a tool to communicate (Schwaid, 2017).  Weather information is most often time-sensitive.  This means the content needs to be posted right away.  It is critical for public safety of your audience.  Revenue can be created with the digital applications that the stations have today with advertising.  In conclusion, Facebook does not get the station revenue.  Though, it can help drive people to the mobile application or web site.



Dubois, D. (2014). Content Strategy is King in Social Media. Retrieved from Insead:

Schwaid, S. (2017). Facebook Vs. Your News App. Retrieved from CJ&N:


Category: Social Media Marketing 201