The Social Observer

The Social Media Marketing Blog by SNHU Students

5 Ways to Accomplish Social Media as a NonProfit

Has your organization ever felt like they could accomplish & retain attention with or without social media? If you have thought about it, here are a few tips for nonprofits that can be used to reaching your target audience, gaining presence & building a connection with followers. (Sadiq, 2018) Choose a platform…

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Social Web

The Importance of Social Media in the World of Non-Profits

Non-profit businesses heavily rely on supporters and donations, and the best way to reach a broader audience is to utilize a multitude of social media networks such as Facebook, Twitter, Instagram, and YouTube.  Social media networks will allow you to not only reach people who will become interested in supporting…

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Pay to interrupt your customers

Interrupting Social Media: The importance of Paid Social Advertisement These days it feels like everyone is on Social Media. Well, that’s true! Everyone is on Social Media, which is exactly why as a small business owner, you should be there as well. Social Media is a metaphorical gold mine of…

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Quick Guide to Accelerate Small Business Sales

Quick Guide to Accelerate Small Business Sales  There is no denying that when it comes to personal or business reasons, society has adapted quickly by means of social media. For business purposes, small company’s can increase their brand exposure quickly and generate sales faster. Take this statistics for instance, 71%…

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What Non-Profits Can Learn From Political Ads

This year’s mid-term election is arguably one of the most advertised, debated, and conflicting in recent history. The ads used this election season represent a shift away from bashing candidates (although that is still a tactic), and more toward pulling on the emotions of the viewer/voter. More than 3.5 million…

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Internet Image

3 Tips to Make Your Content Last Longer

Content is king. In today’s market, that is absolutely true. On average, almost 90 GB of data is sent every second of every day. That’s a lot of data consumption. Here’s a great infographic by File Catalyst that shows how much content consumers use on a daily basis:   Content…

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Branding: What does it say about you?

Branding Speaks, What Does Yours Say?

Your branding is a reflection of your business and it is created by both you and your customers. Branding helps tell your story, it draws in your target audience, and helps keep them coming back in the future. It helps build trust, loyalty, and an emotional connection with them. It also…

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