The Social Media Marketing Blog by SNHU Students
Social media is a great way to promote a small business. It can help create a community, promote your business and even gives you a chance to create a personality for your company that makes a human connection to customers. What will attract consumers to your social media account? Photos!…
Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…
As a small business owner it can be difficult to add more to your plate. However, I am here to tell you that blogging can be fun, easy, and help you get the word out about your business. Blogging can be a way to express your business, get the word…
You are a small business owner and you are operating with a smaller staff than a large corporation. This most likely means you need to maximize your results on a tight timeline and with few resources. Do you know what social media channels are best for your business? If not,…
Getting your brand out there can be tough as a small business. It’s imperative to use your resources to become known within your industry. You want to appeal to the masses, but don’t forget about your intended mission, vision, and culture. Just within the US, companies spend $7.5 billion on…
What is cryptocurrency? Cryptocurrency is a digital asset that has “limited entries in a database no one can change without fulfilling specific conditions”. Basically, it’s a digital asset that cannot be altered or changed to create counterfeits that are not created by any government. The most popular cryptocurrency in the market…
Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…
Social media is ever evolving. To stay relevant and complete, small business owners must make sure that they stay up to date with the latest trends on social media. Currently, the trend is ‘pay to play’, utilizing social media advertising. In order for social networks to deliver a better experience…
Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a…
Does your business have a loyal consumer market? It is no doubt that having a loyal consumer base will, as a result, help your business grow with more sales, brand reputation, word of mouth, etc. What is consumer loyalty? Consumer loyalty comes from providing consistently positive emotional experiences, physical attribute-based satisfaction…