The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Channels – Choose Wisely! Part II

A Free Lunch? Management of multiple social media channels can be resource intensive. This underscores the need for deep and thoughtful consideration when choosing which channels will be used in your social media marketing campaign. Administrating an effective promotional strategy requires certain conditions. These are typically represented as expenditures and because expenses may be monetary…

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Building Brand Identity on Instagram

Creating and maintaining a brand identity helps businesses attract customers and create a lasting connection with them.  In short, building brand identity involves sending messages that create a positive image. As Anna Swan explains, it includes all of the the visual components you use to differentiate your brand.  In an…

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Building The Best Online Presence

Building the best online presence is extremely important for any type of business.  Too many business fall short and miss engagement with their target audience. The major reason is because they do not know how where to build the best online presence.  Knowing and understanding how to get online is…

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Online Reputation Management Matters

Online Reputation Management   Why does online reputation management matter to a business? Because online reputation management affects profitability, brand image, and SEO efforts. There’s hardly a business out there that doesn’t have an occasional issue arise with a customer. Ideally, businesses can resolve issues with disgruntled customers before they…

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Social Media Marketing Supporting Small Business

Social Media Marketing Supporting Small Business

Social Media Marketing Supporting Small Business can be somewhat scary, especially if you are just not sure where to begin. However, social media marketing supporting small business is easier than you think. If you have ever wondered just how to get started and would love some guidance, you are not alone and we are here to help! Let’s get started and review a…

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Small Business Social Media Marketing

Small Businesses Save Time And Sanity With Social Media Marketing: Part I

This week’s blog session is designed to show small business owners with a small budget and staff exactly how social media marketing can save your business time, money and sanity! Did you know a large percentage of small businesses are still missing out on the advantages of social media marketing. Citibank…

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