The Social Observer

The Social Media Marketing Blog by SNHU Students

Stand Out in the Digital Universe

Make Your Personal Brand Shine in the Digital Universe And Your Tribe Will Follow

Acknowledging that your Personal Brand exists within a Digital Universe full of competitive ‘Stars’ is important. But oftentimes this causes one to wonder how their light will be bright enough to outshine all the other Stars. It’s easy to become discouraged, lose sight of your Personal Brand, and feel small…

read more...

Zonday went Viral 2007 Featured Image

Viral Content Success is Rare, but Simple Actions Can Increase Share Probability

In terms of YouTube success and viral content, Tay Zonday doesn’t rank top. With just over one million subscribers, Zonday’s channel features videos of him singing songs he’s created on topics dear to him: Skyrim, The Lion King, and a cover of Lil Nas X’s “Old Town Road.” Zonday, though,…

read more...

How Color Can Cause Clicks

Hi everyone and welcome to The Social Observer, your educational hotspot for all thing’s social media & marketing! Whether you’re a Fashionista or someone who keeps the same five colored shirts in your closet, we all have preferences and attitudes toward colors. We all know which colors we favor –…

read more...

Epic Hacks to Blogging for Small Businesses

Victoria Watson Small business blogging is all about reaching potential with consumers. It can be difficult to increase brand awareness and revenue. There are multiple ways a company can reach and inform a vast majority of people with the following tips and tactics that we find to work out perfectly!…

read more...

How the success of a company is affected across the generation of a family business

Supaporn Import Export Company Limited was established by “Mrs Supaporn Suktalordcheep” in 1995.  The main products are Thai herbal cosmetics and Thai herbal skin care products (Supaporn, 2011).  The company’s products quickly expanded across Thailand within 6 years. Then become well-known as a successful Thai herb cosmetic company for many years after…

read more...