The Social Observer

The Social Media Marketing Blog by SNHU Students

Niche Market

Share Your Wealth to Grow Your Niche Market

How small businesses can share more than advertisements  You’ve started a business within a highly specialized niche. Yet, you suddenly realize all of your content on social media involves advertisements and sales announcements. Now, you are sitting there wondering why you do not have more variety, and how you can change…

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Pivoting during Covid-19 with social media and digital marketing

Pivoting During COVID-19 Series 1

COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…

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modest-marketing-budget-dollar-bill

A Modest Marketing Budget Doesn’t Have to Mean Mediocre Marketing Content

How to get great value from your marketing with limited to no budget. Maybe you work for a start-up that’s surviving on a shoestring budget? Or perhaps you’re part of a small business that never really needed marketing because you didn’t have much competition until now? Whatever the reason, having…

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