The Social Observer

The Social Media Marketing Blog by SNHU Students

micro-influencers

Influencer Marketing For Small Businesses

Influencer marketing for small businesses can be extremely beneficial. Influencer marketing has exploded in recent years.  By 2022, brands are expected to spend over $15 billion on influencer marketing. The success of influencer marketing depends on many factors including the reach of the influencer you work with and finding just…

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Utilize Stories for Social Media

It is extremely important for small businesses to utilize stories. And social media is perfect for story telling. In a world rife with banner ads, pop-ups, b-roll, and a host of other promotional messages vying for our attention, consumers have become numb to everything. Armed with ad-blockers and the immense…

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Make a Viral Personal Brand

Photo By: The Next Web What does it mean to make a viral personal brand? And why is it important in this day and age? Today the success of a marketing strategy is often determined by the ability to produce content that goes viral. With the vast majority of techniques…

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Image Courtesy of Influencer Marketing Hub

Influencer Marketing: What It Is and Why It Works

“Influencer” and “influencer marketing” are hot marketing terms today for many reasons.  But what’s the primary reason? Influencer marketing works!   “85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were successful.” Since influencer marketing has proven to be a successful strategy, understanding the concept…

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#Hashtag Your Way to #SocialMedia #Success

Who new social media, with its various platforms and tools like the #hashtag, would become such an amazing channel for companies to effectively get their message out – and to engage their audience. You may have noticed that some social media posts incorporate many hashtags. Or maybe you’re not sure…

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