The Social Media Marketing Blog by SNHU Students
A Free Lunch? Management of multiple social media channels can be resource intensive. This underscores the need for deep and thoughtful consideration when choosing which channels will be used in your social media marketing campaign. Administrating an effective promotional strategy requires certain conditions. These are typically represented as expenditures and because expenses may be monetary…
Creating and maintaining a brand identity helps businesses attract customers and create a lasting connection with them. In short, building brand identity involves sending messages that create a positive image. As Anna Swan explains, it includes all of the the visual components you use to differentiate your brand. In an…
Building the best online presence is extremely important for any type of business. Too many business fall short and miss engagement with their target audience. The major reason is because they do not know how where to build the best online presence. Knowing and understanding how to get online is…
Social Media Channels – Choose Wisely! Part I Social Media Channel Choices From Facebook to Twitter, from Flickr to Tumblr, the range of available social media channels is vast. Trying to manage all of them is a near-impossible task for even the best funded social marketing campaigns. Exploring all the options…
Online Reputation Management Why does online reputation management matter to a business? Because online reputation management affects profitability, brand image, and SEO efforts. There’s hardly a business out there that doesn’t have an occasional issue arise with a customer. Ideally, businesses can resolve issues with disgruntled customers before they…
Social Media Marketing Supporting Small Business can be somewhat scary, especially if you are just not sure where to begin. However, social media marketing supporting small business is easier than you think. If you have ever wondered just how to get started and would love some guidance, you are not alone and we are here to help! Let’s get started and review a…
Advantages of Social Media Marketing vs Traditional Marketing There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see…
This week’s blog session is designed to show small business owners with a small budget and staff exactly how social media marketing can save your business time, money and sanity! In Part I of this series we went over Steps 1 – 3: Know Your Objectives, Know Your Target Audience, and…
This week’s blog session is designed to show small business owners with a small budget and staff exactly how social media marketing can save your business time, money and sanity! Did you know a large percentage of small businesses are still missing out on the advantages of social media marketing. Citibank…
Successful companies develop and maintain long-term relationships with their customers. So for any relationship to really work, you need to spend the time to get to know your partner. That is where buyer personas come into play for small businesses or really any business for that matter. Instead of creating…