The Social Observer

The Social Media Marketing Blog by SNHU Students

e-mail marketing

Email Marketing: Not Dead Yet!

Believe it or not, email marketing still exists in this day and age of social media. Surprisingly, younger generations like the millennials and Gen Zers still prefer email as their brand communication. This is also true for Gen X and Baby Boomers. Clearly, email marketing is not a thing of…

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Should Small Businesses Use Cryptocurrency?

What is cryptocurrency? Cryptocurrency is a digital asset that has “limited entries in a database no one can change without fulfilling specific conditions”. Basically, it’s a digital asset that cannot be altered or changed to create counterfeits that are not created by any government. The most popular cryptocurrency in the market…

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Is Your Business Social?

Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…

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social media advertising

The Practical Guide to Using Social Media Advertising Without Breaking the Bank

Social media is ever evolving. To stay relevant and complete, small business owners must make sure that they stay up to date with the latest trends on social media. Currently, the trend is ‘pay to play’, utilizing social media advertising. In order for social networks to deliver a better experience…

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Instagram Stories: Not Just for Selfies

Advantages of Instagram Stories for Small Business Marketing Popularity Instagram has over 250 million users on a daily basis. Released last year, the Instagram stories feature allows users to post images, boomerangs, and videos which are visible for only 24 hours. This might not seem like it would make a…

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