The Social Observer

The Social Media Marketing Blog by SNHU Students

Pivoting during COVID-19

Pivoting During COVID-19 Series 2

How time flies! that is such an old cliché, but it is true in all aspects of life and business.  The first series of Pivoting during COVID-19 is still available to read if you did not get to it. So what now? Well pull out your marketing plan and analyzing your plan of action, because “Time…

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Picture of retail shop worker opening store after lockdown

Small Business, Big Impact

How can you make your small business stand out on social media and make a big impact? Get creative with features! The current global pandemic has taken over our world in more ways than one. It has forced people to stay inside and really rely on the internet for everything…

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How Personal Branding Can Affect Your Business

Personal branding is very important to your success. The way individuals interact with each other has been forever changed from the development of social media. Instagram, Twitter, Facebook, and other social media platforms like Pinterest, Tik Tok, Snapchat, allow for instant communication with anyone. Social media is now essential to…

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Niche Market

Share Your Wealth to Grow Your Niche Market

How small businesses can share more than advertisements  You’ve started a business within a highly specialized niche. Yet, you suddenly realize all of your content on social media involves advertisements and sales announcements. Now, you are sitting there wondering why you do not have more variety, and how you can change…

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Pivoting during Covid-19 with social media and digital marketing

Pivoting During COVID-19 Series 1

COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…

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