The Social Observer

The Social Media Marketing Blog by SNHU Students

Small business owners can be COVID-proof

Covid-19 threw small business for a loop in 2020.

Decisions for small businesses are often grounded in research, whether formal or informal. This year, though, we can no longer count on the “givens” we could count on before. Change is necessary. Adaptation leads to survival, and it can even result in a thriving business at this time.

small business owner and entrepreneur wears mask and opens her store

You’re an entrepreneur. Keep that focus.

Entrepreneurs with small businesses are innovative. You solve problems. Granted, no one expected the problems and challenges of 2020. But the fact that you’re even in business means you’re ready to solve problems. Now is the time to look around and find new problems to solve. Can you step in and help? Keep the focus on helping others and solving problems. Then tell that story.

You're an entrepreneur. Keep that focus

There’s never been a better time for an online presence. Some small business owners still struggle with the need for an online presence. It often feels like “one more thing to manage” when handling day-to-day operations. However, this is your window to the world.

Tips to Covid-proof your small business

  • Leverage Google.
    Even if you don’t have a robust online presence, you can make certain people know where and how to reach you during this uncertain time. Check out some simple resources on Google to adjust your hours show when you are temporarily closed or integrate online bookings so you can limit walk-ins if necessary.  
  • Personalize your business.
    Now, more than ever, is the time to tell your story. Entrepreneurs typically have a uniquely personal story. Leverage the reasons why you started and enjoy running your small business. Speak directly to your potential and current customers. Social media, particularly videos either through Stories or through posts, can help you tell your customers who you are and what you have to offer.
  • Build or better your website. Mobile is key.
    If web design isn’t where you excel, keep it simple, but don’t ignore it. A web presence, rather than simply a Facebook presence, helps legitimize you as people turn to the web to rediscover businesses that could serve them at this time. Two of the most user-friendly and free website builders include wix.com, and Weebly.  If you want to integrate ecommerce, Squarespace is available for a small monthly fee.

Social media and your digital footprint is your way to connect, to tell your story, and to stay relevant. Remind your customers what you have to offer, and make certain you can be discovered by those who want to support small business.

Category: Social Media Marketing 201