The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Best Practices for Nonprofits

Three proven social media best practices to build relationships and drive action

What is Social Media?

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing, and collaboration.” Here we will learn how to incorporate social media for nonprofits.

Social media consists of platforms like Facebook, Twitter, Instagram, and LinkedIn, to name a few. They are used for personal as well as business purposes by millions of people around the world. So, with all of these different platforms, and so many users taking advantage of them, what better way to market a nonprofit organization? What is a relationship on social media? What are some social media best practices for nonprofits? The chart below may help narrow down which platforms to start with.

Network Building

“Building and maintaining a network that generates value is another challenge facing organizations in the world of social media. A primary objective should be to develop connections with key influencers or critical enablers that are likely to help maximize the value of networking, help generate solutions to specific organizational problems, and provide other benefits. The art of relationship-building through social media, therefore, involves the ability to identify the individuals or organizations in these roles within a particular area and to understand and implement the types of approaches to which they will respond.”

What are
the relationship “builders”?

Content. Content is the number one relationship builder. Of course, that is not just any content. It has to be relevant to your target audience, as well as to your brand mission. In order for users to want to continue to follow or engage with your nonprofit on social media, the content must do a number of things. It must, as mentioned earlier, be relevant, informative, entertaining, and of course non-offensive. Posts about upcoming events with the ability for users to show interest in or let others know whether they will be attending or not are great. They allow users who do not always communicate with each other in traditional ways to keep up with each other. They could possibly meet up at one of your organization’s events! Users can also share your posts on other pages as well. Creating more views, likes, shares, and hopefully attendees.

Generating Interest

Nonprofits and social media Nonprofit organizations utilize social media platforms as a way to generate interest in the subject of the nonprofit. For example, if it is a literacy nonprofit, posting about volunteers needed to teach reading to adults would generate interest. This would also encourage users to share with those they feel would be interested. Of course this will help to recruit the needed volunteers. Again, this is why content is so important. The use of videos, images, and even some quotes from the people the organization has helped would generate the needed interest. Thereby creating relationships between users and your contributors. That is the ultimate goal after all, relationships.

Category: Social Media Marketing 201