The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Marketing Supporting Small Business

Social Media Marketing Supporting Small BusinessSocial Media Marketing Supporting Small Business can be somewhat scary, especially if you are just not sure where to begin. However, social media marketing supporting small business is easier than you think. If you have ever wondered just how to get started and would love some guidance, you are not alone and we are here to help! Let’s get started and review a few simple steps to get you on your way. I promise it will be well worth your efforts to get your brand out on social.

Spreading the News about Your Business – Brand awareness social media posts are like virtual flyers or the online equivalent of newspaper ads. They build name recognition and help your small business start to form a brand identity. You can also use social media in addition to your traditional marketing channels.

Step One – What is your Goal for being on Social Media?

  • Is it for brand recognition so your brand can be seen?
  • Are you looking for awareness of your company?
  • Do you want to create a sales funnel for your business?

Social media marketing supporting small business can do wonders to promote your product or service. Also, remember that different channels work better than others depending on your product or service. You can also have more than one goal – but just be sure you know what you are hoping to achieve through social media before you even begin.

Step Two – Who is Your Target Audience?

Take a moment and think about who your target audience is? Who is your current customer? Furthermore do they have certain characteristics that you can pinpoint based on your product or service? If so, how could you reach this same customer base through social media? Some things to consider – do you know the age segment that you want to target, is there a specific nationality or geographic location that might work best for you? All this makes a difference when using social media advertising as you can set specific segmentation filters which is why it’s important to understand your audience even before you begin.

Step Three – Picking the Right Channel

  • Facebook
  • Instagram
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • Snap Chat

Be active: If you want to develop a relationship with someone, it is always advisable to take the lead and to be active. Social Media are all about sharing and interaction, so ensure that your content is always fresh and that you engage in discussions with your customers.

Social Media Marketing Supporting Small Business – Tell Your Story!

Nonprofit storytellingDoes your business need a Twitter Account? Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social channels to choose from, deciding which one deserves your attention can be difficult. I know, you are asking yourself how the heck do I know there are so many to choose from, where do I begin?  Check out this great blog post right here and learn more about each channel to help you decide which might work best for you.

Do you sell a product or service? Different channels work better for different businesses. For example – let’s say you own “Charlie’s Famous Chicken Wings.” You might like to use Instagram so you can post photos of the fabulous way you serve up your wings. You can show them images of your sweet, mild, or hot as heck chicken wings to help drive new business from your hungry followers. Facebook would also work nicely as well for this type of business. Ultimately, it is up to you how many channels you want to be on.

In conclusion, social media marketing supporting small business can be a fun way to engage with your customers and build relationships. This will consequently create a two-way conversation, build brand loyalty and help you sell more products and services. These simple steps will get you on your way, so why not begin today!

If you found these steps helpful, we would love to hear from you! Sign up today and receive notifications of future blogs so we can continue assisting you with your social media efforts.

P.S. Thanks for reading! 😉





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Category: Small Biz, Social Media Marketing 201

23 Responses

  1. Wendy Piche says:

    Shelley – well done! I am blessed to call a budding author my friend! Since I really am not too familiar with Pinterest , Google+, SnapChat or Instagram, the link to a description of those media types was helpful!

  2. Lisa says:

    Woohoo! Amazing how a little advertising on the right social media channel can make your business a success!

  3. Blair Robidoux says:

    Wonderful read about why company’s should invest in social media and it’s advantages to businesses big or small! Great job Shell!

  4. Melissa Fales says:

    Some good tips here!! Thanks!

  5. Jodie Gerulaitis says:

    Awesome job Shelley! Such great tips! Social media is where it’s at. Nice work!

  6. Annette N says:

    Nice job Shelley…Great tips!!

  7. April says:

    Nice blog Shelley, I enjoyed reading it.

  8. Jodie says:

    Awesome read!!! Thank you for sharing your knowledge!

  9. Garrett Marshall says:

    Hey Shelly,

    This is a great post. I love how you broke down and literally outlined the three critical ideas for ramping up your social presence. I think if a business can understand who they are trying to reach and the channels to reach them on will allow them to have better control over their online presence.

    • Shelley Regin says:

      Thanks Garrett, I think that Small Business certainly need guidance and I am glad that we can help here at the TSO. If we can make it easy for them to understand why it is so important with basic steps – hopefully they understand the value.

    • Shelley Regin says:

      Thanks Garrett, I think that Small Business certainly need guidance and I am glad that we can help here at the TSO. If we can make it easy for them to understand why it is so important with basic steps – hopefully they understand the value.

  10. Jenna Hardy says:

    Great article, Shelley! Small business owners who want to start using social media but aren’t quite sure where to begin will find this guide very helpful. Instead of immediately posting everywhere, I agree that it’s important to research the options and focus on the right platforms that’ll help them achieve their objectives.

    • Shelley Regin says:

      Thanks Jenna, they just need some guidance to help get them on their way to being a successful social media marketer.

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