The Social Observer

The Social Media Marketing Blog by SNHU Students

Steps To Successful eCommerce

eCommerce

The World Of eCommerce

TheĀ online realm is infinite but sometimes it is a lot harder to make it as an eCommerce online retailer than you might expect. For example, when Amazon started off in 1994 they began as an online bookstore. In fact, many of my books when I was a freshmen in college came from Amazon! This was what they were known for, eventually expanding their company to epic proportions. Not all eCommerce sites are all that successful though. Some of the things that could lead to a failed online store is typically things such as the products you are trying to sell.

Things for eCommerce Managers To Consider…

Making sure you are trying to sell quality products people will actually want to buy is important. You may want to do your research before selling random items.

Pricing isĀ another major component to a successful eCommerce store. This is one of the things Amazon got right from the beginning. The company’s prices have always been competitive and a lot of times much cheaper than other stores whether online or brick and mortar. However, if you products are amazing and are in demand you could get away with selling them for more. Especially if you are new to eCommerce and don’t have the financial stability yet to afford it.

Making sure your marketing plan is well planned is also important. When you don’t market your website properly, your ROI will fail. If how you execute your marketing plan fails the first time, tweak it to see if it works the second time.

The design of the website is another major part of a successful eCommerce store. If your site is not user-friendly or the design is not appealing to potential customers, things will go downhill from there. Customers want easy and fast service, if there are too many complicated steps to navigate a website or confusing steps to make a purchase you will potentially lose a sale.

Lastly, making sure you have clean, easy to view photos of your products on your website is very important! They say “A photo is worth a thousand words” and it is true! If customers can’t have a good idea of what they are buying, they will not buy it.

It’s important to remember that not every eCommerce site will be a huge success like Amazon. However, with the steps above you can be sure to be on your way!

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Category: Blogging, Social Media Marketing 201

5 Responses

  1. Joanna A. says:

    Good tips! Ecommerce is so common but still requires planning and strategy for success.

  2. Excellent information Damaris! I believe that the photos are a major part of successful selling that many people overlook. I won’t purchase something if the photos are out of focus, don’t show what I want to see, or look like they were taken in a dark room. The photos are a very important part of any listing!

    Great information, thanks for sharing!
    Angela

  3. Hi Damaris, good post. You gave a lot of valuable information. I agree you need a good designed website.

  4. Lori Narewski says:

    Great post! When you talk about pricing for e-commerce, another thing I thought of as I was reading is the cost of shipping. Is the customer going to be charged shipping? If so, the cost for them had just gone up. Is the company going to “absorb” it? Is so, then their profit margin just went down. So often people think, e-commerce is the way to go! But then they forget all the marketing and business basics that are still there. Thank you for the reminders!

    Lori

  5. Jim Owston says:

    Damaris:

    I always look for the photos of the product when I buy something online. It’s so important to show a product to sell it.

Leave a Reply to Joanna A.