The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged SEO

The Not-So-Secret Secret Behind Brand Awareness

Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…

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Know SEO

Do You Know SEO?

You may be a social media marketer, and be engaging to consumers, but what if you find out when monitoring, that no one is engaging back? Maybe they can’t find your website. Maybe they don’t know you exist. Maybe you need to know SEO. What is SEO? SEO or Search…

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How Social Media Can Help To Improve Your SEO

Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…

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NonProfits: 7 Habits of Highly Effective Groups

Nonprofits seek to create social change. That means being a force for good. These organizations depend on annual donation revenue to be successful. Luckily, Americans are some of the most generous citizens in the world. Still, nonprofits face myriad challenges: Alternatives. Donor advised funds allow a tax deduction, but delay money getting to charities….

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