The Social Observer

The Social Media Marketing Blog by SNHU Students

Posts Tagged SEO

Social Media for Small Businesses

In the past 8 out of 10 small businesses failed within the first 18 months of their grand opening. The closings were for several reasons such as the funds were low, the organization did not listen to their consumers nor did  they separate themselves from everyone in the industry. Now,…

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How to Use Memes to Stand Out

Everywhere we look we are bombarded with advertising. Even in our daily routines of checking Facebook, Twitter, Pinterest, Google+ and more we are inundated with messages and pictures advertising for one product and service or another. But….why? Social media is very important in any business’ marketing strategy. Every time someone…

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Ways To Increase Comments To Your Blog

Writing a blog post takes time, energy, and brainpower. Once you have your post written, your images added, and everything looks perfect to you, you want people to read and comment. But what happens when no one comes and reads your baby? It’s heart breaking. All that time and energy…

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Blogging: Top 4 Rules of Engagement

If there are “8 million stories in the naked city” there are 100 million blogs on the internet. Search any term and you’ll find a myriad of blogs addressing that subject. With that much competition, how do you engage with your audience and attract them to what you have to…

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Elements of SEO – Off the Page

SEO, search engine optimization, begins with the web content (on the page) but also includes building a solid reputation for the web content. Search engine rankings try to approximate trust along with relevance. While relevance can be built largely on the page, trust is demonstrated by how the web content…

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Elements of SEO – On the Page

SEO, search engine optimization, is an opportunity to help search engines know what your web content is all about. This began with selecting keywords, as described in our “Elements of SEO – Overview” article. The next step is to ensure the web page (or blog article) is incorporating these keywords. Search…

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Elements of SEO – Overview

SEO, search engine optimization, is what often seems to be the dark art of getting Google to love your web site or blog. If I can just find the right combination of tricks and settings, I can make an “SEO love potion” and show up in the top 5 for…

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