Nonprofits and Social Media
Social media has become an invaluable tool for nonprofit organizations in order to help them to bring awareness to their cause, engage with their current and potential supporters, and generate financial contributions. It is imperative for nonprofits to stay up to date with the most popular social media platforms and to continue to learn and utilize the features that these social media platforms offer.
Facebook Groups and Community
Being able to integrate social media into their current digital marketing efforts is one of the biggest steps that nonprofit organizations can take to build community and buzz around their causes. One of the most innovative tools that nonprofits can utilize on social media to build an online community is Facebook groups. Facebook groups can be used to gather a group of people together who believe in and support a specific cause. According to an article written for MediaCause,
“Segmenting supporters into groups helps the organizations to create an online community with better conversation and stronger advocacy (2017).”
Category: Social Media Marketing 201