The Social Observer

The Social Media Marketing Blog by SNHU Students

A “How To” On Using Social Media In The Classroom

Using social media in a classroom setting is becoming the norm for millennial students. Unfortunately, it can cause a distraction during a lecture if a student is using social media for non-course related activity. This article is intended to provide more information on the growth of social media in the class room as well as how to use social media as a resource while in the classroom setting as a college student.


Professors Using Social Media

Have you ever been in a classroom where your professor used social media as a part of the lecture? A study in 2013 shows that 41 percent% of college professors use social media as a teaching tool, up from around 34 percent% in 2012 (Dame, 2013).


Below is an example of a lecture a professor for a non-marketing/ social media related course used social media to teach his students.

“The fact that I am able to communicate so easily with so many people all at once makes the learning experience that much simpler,” says Cheri Bailey, a senior at the University of Florida (Dame, 2013).  Teachers are able to incorporate social media into their curriculums to help better connect with their students. It’s not easy to have each student to engage in every single lecture, but the social media approach is relatable and a sure way to get students interested in the class!


Social Media can be very resourceful


Below are 3 reasons why using social media in the classroom is resourceful:

  1. To increase retention rate

Increasing a student’s retention rate is the job of an educator, and using social media platforms makes it easier to develop a solid curriculum that students will enjoy. From uploading YouTube videos as lectures to using Twitter to tweet out important class information, social media use in the classroom can be beneficial for both the student and educator.


  1. To build a bond with a teacher or professor


If a teacher or professor is willing to incorporate a different style of learning than the norm, this is a person who most likely has a great bond with their students. In college environments, it is important for students to feel connected to the class and learn on a higher level and social media use can have a positive impact on this type of environment. Here’s a clip from a documentary made for EdTech UK for the First National Digital Colleges Webinar. It explains why student and teachers use social media for teaching and learning.

  1. Preparing students for the work force.

Using social media in a classroom setting can be beneficial to students who will quickly enter the work force. Companies need to train employees to relate to customers through social channels.  But they must also invest in people’s ability and willingness to take on significant social roles inside and outside the walls (Shaughnessy, 2012). Even if a student lands a job outside of marketing or communications, having the skill to work with a social media platform in the workplace can help in the long term.



Dame, J (2013, Nov 4). More professors using social media to teach. Retrieved from

Davis, V (2015). 10 Cool Ways Teachers Use Social Media to Enhance Learning. Retrieved from

Hopkins, B (2017). Advantages of Using Social Media for Students in Education. Retrieved from

Moonlight Digital (2015, November 10). Using Social Media for Teaching and Learning @ BCoT (Video File) Retrieved from





Category: Social Media Marketing 201