The Social Observer

The Social Media Marketing Blog by SNHU Students

Los Beneficios del Observador Social, Una Nueva Plataforma Social Para Marketers y Profesionales

La mayoría de los estudiantes, negociantes y profesionales que utilicen el Observador Social tienen un gran oportunidad para aprender más sobre los consejos y practicas recomendadas en el mundo del Marketing. Ellos también están recibiendo una perspectiva nueva sobre cómo los medios sociales están creando un impacto en el mundo…

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Adding Video Content

Adding Video Content for Small Businesses

Consistent and relevant video content to your target audience, as a small business, is key to generating and maintaining engagement from your customers on all social platforms. By focusing on video content that presents in a style to resonates with your audience to comment, like, and share you can build…

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Hitting The Heart Strings

Emotions are an extreme force. Emotional marketing is the use of persuasive messages that hit human emotions to form a connection with your target audience. Usually, when using emotional marketing, you are attempting to hit one single emotion, rather than a mix. You want to target the influence decision-making emotion…

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using tik tok to grow small business

Grow Your Small Business By Creating Simple, Engaging Tik Tok Videos

Social media has helped many small businesses compete in a world dominated by large corporations with loud voices. Unsurprisingly, small businesses gravitate towards popular and recognizable sites likes Facebook, Twitter, Instagram, Youtube and LinkedIn. However, when deciding what social media sites are right for your business, you might want to…

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How To Decide The Best Social Media Platform

So, as a small business owner you think to yourself about the various social media platforms and which one will benefit your brand. Online presence is crucial for small businesses today and an essential segment of growing a business. Ensuring the content is relevant to the target audience is important….

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Identifying Your Brands Personality

Every business, big or small, has its own distinct personality, which is essential for branding development. Brand personalities provide customers with something to which they can relate, improving brand exposure and appeal. It is critical for a small business must stand out and remain ahead of the competition. “A brand…

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