The Social Observer

The Social Media Marketing Blog by SNHU Students

Shop Small This Holiday Season

Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…

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Small Businesses and Hiring New Talents

Hello readers! Have you ever thought about whether working for a small business is beneficial versus a more significant, established company? Is it helpful to work for a small business versus a more prominent, based company? Let’s investigate these questions while looking at small businesses’ purpose in our future as…

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Women and Business Thriving Together

Social Media for the Busy Fempreneur

Working together to beat the businesswoman stereotype in order to thrive. “As of 2017, more than 11 million U.S. businesses were owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to the National Association of Women Business Owners.”   https://www.businessnewsdaily.com/5268-women-entrepreneur-challenges.html Woman-Owned Businesses can thrive when provided…

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Consumer trends and running a small business post pandemic and how everything’s changed

Consumer trends have changed dramatically post pandemic and It’s more important than ever to understand your consumers and how they’ve changed. Life as a small business owner and understanding consumer trends There’s no question about it, being a small business owner is tough! Not only are you working around the…

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