The Social Observer

The Social Media Marketing Blog by SNHU Students

Doing business well!

Business Ethics Getting the word out To have a successful small business. It is very important to how you promote and get the word out about your business. A great way for us to make an impact on doing business well is how the consumers and potential consumers view the…

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Bakers! Here’s how TikTok can make you some dough

Image provided by The Social Observer media library POV: You use TikTok to boost your small business Dancing. Challenges. Skits. TikTok is the Jack of all trades of apps. Formerly musical.ly, TikTok has transitioned from a fun app to lip-sync to music, to a launching pad for small businesses. Recently,…

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How Small Businesses Can Utilize Social Media Marketing For Success

Marketing has been changing drastically over the past few decades, especially with the introduction of new technologies as well as new social media platforms. Younger generations spend hours a day on their phones, tablets, laptops, and other screens. Traditional marketing methods cannot get the same attention from viewers as they…

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How Small Businesses Can Benefit From Social Media Marketing

SMALL BUSINESS GUIDE TO SOCIAL MEDIA MARKETING WHAT IS SOCIAL MEDIA MARKETING? This is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. In other words, it uses social media apps as a marketing tool. There are 5 pillars…

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Manufacturing robot

3 Manufacturers Doing Social Media Right

And What Small Companies Can Learn From Them. Type in the search term “b2b social media” and you’ll get a lot of articles featuring tech companies like HubSpot and IBM.  Manufacturing companies are usually  pretty hard to find.  And small manufacturing companies doing social media?  Forget about it.  But just…

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What’s 9 + 10?

If you said 21, you’re probably a millennial or part of gen-z. If you said 19… well… you are correct (and probably older)! GIF by MakeAGIF.com This is just an example of how people think and live differently. This is extremely important to keep in mind when you start marketing…

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How to Build Your Brand Online

FIVE STARTUP TIPS FOR SMALL BUSINESSES As internet use grows, many small businesses are curious as to how to build a brand online. The answer is social media marketing. Today, businesses that were unable to compete with corporate giants now have a fair chance, as social media marketing allows brands…

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Building a Platform for Your Small Business

By: Michaela Choate April 27th, 2023 In the year of 2023, it would be a missed opportunity to not take full advantage of social media. Social medial platforms such as Instagram and Tik Tok have changed the lives of business owners, especially when looking at small businesses. Social media can…

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How To Utilize Social Media Influencers For Your Small Business

#1Authenticity, #2User Generated Content, #3More Potential Customers, #4Promo Codes and E-Commerce Sales Influencers: Not Just for Big Businesses. Influencer Marketing is working with well-known social media personalities to promote your business. Once you get your small business up and running the next step is to figure out marketing tips and…

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