The practice of developing and delivering practical, relevant, and consistent material to attract and maintain a clearly defined audience and generate lucrative consumer action is known as content marketing. As opposed to paid advertising, content marketing is more concerned with long-term outcomes. The first payout is often minimal, but long-term,…
Branding: Creating A Business Identity
You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…
Inexpensive Ways to Market your Business on a Budget
As a small business owner, things may often be tight. You may find yourself with little to no money for a marketing budget, making promoting your business difficult.
There are inexpensive ways to market your small business that won’t require too much time or money. This article will reveal several ways to market your business for free or with very little money.
How to Grow Your Small Business With Social Media Marketing
Now more than ever, the business world has never been more favorable for female small business owners. Consider the fact that in 2020, women owned businesses made up 40% of all US businesses. Even though this number continues to grow, owning a small business in a post pandemic marketplace is…
How To Start a Small Business, As Explained in GIFs
So you’re thinking about starting a small business – congratulations! Small businesses have been called “the backbone of our economy and the cornerstones of our communities”1. There are over 32 million in the United States and they have accounted for 62% of new job creation since 1995 (although in 2020,…
Social Media – drive your share of the market
Social media is the easiest way to reach your target audience and build your brand awareness and use it to grow your small business. Do you feel like you’re always competing with the big companies to grow your brand? That there has to be some way to gain some market…
Can you Increase Organic Traffic for Small Businesses?
Organic traffic to your smalll business website is very important. Creating content to drive organic traffic can be done quicker and easier if proper search engine optimization (SEO) is used.
What does the “New Normal” mean for small businesses?
The pandemic came in strong and had an effect on every single person in its path. So much so that although the world is slowly opening back up, the phrase “new normal” is now common. Click here to learn more. The way that we interact with one another in a…
Short-form Video Content and Podcasts: A Necessary Addition
Be Ahead of The Curve, Start Making Short-form Videos of Your Podcast Short-form videos are exploding in popularity. They’re becoming a tool that’s more and more necessary for creators of all types to utilize. Podcast creators are not excluded from this phenomenon even if they have audio-only content. Before we…
Social Media Trends For Your Small Business
Social media is everywhere. The amount of social media users are increasing and so is the amount of time that users are spending on social media. So how does a small business stand out in a crowd? What are the tricks and tips to catch the attention of a potential…