The Social Observer

The Social Media Marketing Blog by SNHU Students

Content Marketing for Small Businesses

The practice of developing and delivering practical, relevant, and consistent material to attract and maintain a clearly defined audience and generate lucrative consumer action is known as content marketing. As opposed to paid advertising, content marketing is more concerned with long-term outcomes. The first payout is often minimal, but long-term,…

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Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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Inexpensive Ways to Market your Business on a Budget

As a small business owner, things may often be tight. You may find yourself with little to no money for a marketing budget, making promoting your business difficult.
There are inexpensive ways to market your small business that won’t require too much time or money. This article will reveal several ways to market your business for free or with very little money.

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