The quick answer is, It depends on your audience and platform you are posting content to regularly. You are reviewing your user analytics from previous social media posts on your Instagram, Facebook, Twitter, and LinkedIn profiles and scratch your head as to why some content is being read, shared, or ignored. Well, there is no silver bullet answer to help…
How To: use Shop Small in a Small Business
Shop Small x American Express The outlook for small businesses has skyrocketed since the implementation of the #ShopSmall campaign released by American Express. This campaign not only boosts sales and foot traffic for small owned businesses, but it makes it so easy for those business owners to utilize the provided…
The Modern Audience and Small Business
You think that you may have found the perfect audience audience. After an extensive search through the popular social media pages you’ve found a group with a need for your brand. By all appearances, they are always willing to try the next great option and seem to align with the values you…
5 Easy Steps to Beginning Your Social Media Strategy
A social media marketing starter pack for small businesses by Danielle Kelly Social media is a great, free resource that all businesses should be taking advantage of, but how do you start to build a social media strategy? This overwhelming question unfortunately tends to hinder many small businesses in taking…
Surviving the Pandemic as a Small Business
Small businesses surviving the pandemic are find creatives ways to reach their audiences and stand out amongst the competition. In March of 2020, businesses across the globe were faced with a crisis that have yet to see in their lifetime. The Covid-19 pandemic caused havoc on businesses around the world. …
Thinking Differently: How Small Businesses are Thriving Post-Pandemic
By Sonja Bethune Now, more than ever, small businesses need to develop effective strategies to survive during the pandemic while adhering to a budget. According to Bartik and colleagues (2020), over 5,500 small business owners throughout the United States were surveyed. Due to COVID-19, 45% of small businesses had to…
Social Selling Recommendations from Someone who Failed and Learned
Hello & Welcome. You can tell from the title, that I will be giving social selling recommendations. Consider these recommendations or a how-to guide from someone that failed at it. That got your attention didn’t it? Although it was my company, the parent company I was with had a lot…
5 Smart Labor Day Marketing Concepts For Your Small Business!
Labor Day is a federal holiday that celebrates the American worker with a day off and lots of sales! Over the years Labor Day has turned into one of the shopping events of the year with many companies offering weeklong sales and incentives to shop shop shop! As a small…
Making Small Business Big on Social Media:
Who, What, When, Where, and Why of small going social By Muriel Baillie With social media continuing to grow and expand, it is important that all businesses get in on the action regardless of how big they are. These platforms have not only been a great tool for marketing, but…
Small Business: Video Marketing to Gain Customers
Have you ever wondered how businesses use videos to enhance their sales and increase customers? If you haven’t began using video marketing, now is the time to start! Video Marketing has taken over standard marketing methods and is crucial for businesses to make their mark on the respected industry. Video…