The Social Observer

The Social Media Marketing Blog by SNHU Students

Social Media Blues and Solving Them: How small business owners can tackle the ups and downs of Social Media Marketing.

Image provided by: Freepik Coming up with fresh content day in and day out can be a daunting task for anyone let alone professionals.  As small business owners work hard at finding customers, generating buzz, and managing their workflow, I can guess the last thing they’re probably thinking about is…

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Farmer's Guide to Social Media

Grow More Than Crops: How To Use Social Media To Build Your Agribusiness

Agribusiness is Booming! Agriculture, food, and related industries accounted for 5.4% of the United States’ gross domestic product (GDP) in 2021 — around $1.264 trillion. Despite agribusiness’s looming presence across multiple industries, social media platforms rarely see pages for farms and agriculture crop up online. Previously, limited, in-person communication was…

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How Charity Benefits Small Businesses

Why Get Involved With Charity? Today, a business’s involvement in the community is just as, if not more, important as its profits. Giving to charity benefits the causes and communities it supports and strengthens its brand image. However, it’s vital to market charitable efforts properly, as it can either improve…

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How To Make Your Small Business Sustainable

In today’s world, being environmentally friendly is not just a trend; it’s a necessity. While larger corporations often dominate discussions on sustainability, small businesses play a crucial role in creating a greener future. As a matter of fact, in 2021 there were 32.5 million small businesses in the United States…

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Want to learn how to grow your small business with social media? Explore this blog with a few #GRWM tips on how to do so.

#GRWM Small Business Edition

Let’s get started! #GRWM? What in the world does that mean? #GRWM stands for “Get Ready With Me,” and this phenomenon has be sweeping social media platforms all over the world. It shows the day and the life of getting ready in relation to a certain themes. For example, date…

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Image is a drawing of four hands holding up cell phones with images associated with social media actions. The images show a white heart with a pink background, an @ sign with a blue background, a thumbs up with a purple background, and a # with a yellow background.

Want To Be Successful on Social Media? Here’s 4 Tips

From concept ideation to planning to strategizing to implementation to monitoring to post-campaign evaluation and everything else in between – it is no secret that success on social media requires a lot of dedication, time, and energy. Social media can be time-consuming. It is often why large corporations hire separate…

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TikTok to the Rescue!

As a small business, one always has to wonder how to best market themselves. Compared to large corporations, small businesses do not have the ability to simply call upon their marketing team to promote a new product. Instead, small business owners, are tasked with the job of understanding their current…

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Bakers! Here’s how TikTok can make you some dough

Image provided by The Social Observer media library POV: You use TikTok to boost your small business Dancing. Challenges. Skits. TikTok is the Jack of all trades of apps. Formerly musical.ly, TikTok has transitioned from a fun app to lip-sync to music, to a launching pad for small businesses. Recently,…

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