Given the COVID-19 pandemic’s unpredictability and challenges, small companies need Black Friday, Small Business Saturday, and Cyber Monday to survive. It’s hard to stand out as a tiny firm in a world dominated by huge brands and corporations. You’ll want to be ready for Black Friday and Cyber Monday in…
5 Ways to Make Your Small Business Go Viral
5 Ways to Make Your Small Business Go Viral Kayla Burton Over the last decade there has been a shift with customers supporting more local businesses versus big box retails like Amazon, Target, and Walmart. Although these businesses continue to bring in the big bucks, small businesses have an advantage…
3 Ways to Bulk Up Your Small Business’s Social Media
In the last several years the booming world of social media influencers, content creators, and individuals using social media to generate income has sky rocketed. As a result, that has created a great way for small businesses to utilize this type of marketing to their benefit. For instance, introducing brand…
The New “Normal”
COVID-19…the reason many things are changing around us whether for the good or bad. We have faced many negative encounters with this global pandemic from total shutdowns, continuous masks worn, homeschooling, etc. But when it comes to marketing, it actually provides many opportunities and leverage for small business success. It…
Small Business Marketing Strategies: How to Make Yourself Standout on Social Media
Danielle Lemire It is 2021, it is inevitable that in order for any business to find success they need a strong social media presence. This is especially true when it comes to small business success. Being able to interact with your consumers is the key to a small businesses success,…
How Often Should I Post on Social Media for My Small Business?
The quick answer is, It depends on your audience and platform you are posting content to regularly. You are reviewing your user analytics from previous social media posts on your Instagram, Facebook, Twitter, and LinkedIn profiles and scratch your head as to why some content is being read, shared, or ignored. Well, there is no silver bullet answer to help…
How To: use Shop Small in a Small Business
Shop Small x American Express The outlook for small businesses has skyrocketed since the implementation of the #ShopSmall campaign released by American Express. This campaign not only boosts sales and foot traffic for small owned businesses, but it makes it so easy for those business owners to utilize the provided…
The Modern Audience and Small Business
You think that you may have found the perfect audience audience. After an extensive search through the popular social media pages you’ve found a group with a need for your brand. By all appearances, they are always willing to try the next great option and seem to align with the values you…
5 Easy Steps to Beginning Your Social Media Strategy
A social media marketing starter pack for small businesses by Danielle Kelly Social media is a great, free resource that all businesses should be taking advantage of, but how do you start to build a social media strategy? This overwhelming question unfortunately tends to hinder many small businesses in taking…
Surviving the Pandemic as a Small Business
Small businesses surviving the pandemic are find creatives ways to reach their audiences and stand out amongst the competition. In March of 2020, businesses across the globe were faced with a crisis that have yet to see in their lifetime. The Covid-19 pandemic caused havoc on businesses around the world. …