The Social Observer

The Social Media Marketing Blog by SNHU Students

Entry Level Social Media Professional creating social content on a laptop.

Social Media Professionals in High Demand

Why is their role important? Social Media Marketing is a popular field of work for young professionals looking to get their career started. This post will give an overview of why Social Media Professionals are in high demand for an organization. They have a call to action to help establish…

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Easy Steps to Jumpstart Your Social Media Marketing Career.

In todays society, we can agree that the digital media presence for companies are in high demand and the demand for social media marketers are even higher. Sometimes a little motivation and direction is all we need to get started on our social media marketing journey. College of communications suggest…

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How-to Build a Successful Marketing Campaign to Millennials that Resonates

Effective ways to engage millennial target audiences to your brand Millennials: one of the most challenging target audiences for marketers because of their ever-changing mindsets and indecisiveness. By 2025, millennials will make up 75% of the global workforce. (Owens Pile, 2022.) Crazy, right? The millennial demographic pays attention to content…

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3 Podcasts to Learn SMM On The Go!

BY: KATHERINE HOOVER Feeling burnt out and like you can’t catch up? Trying to make a breakthrough in your social media career while educating yourself on the latest trends and algorithms? Look no further! In this article, we will deep dive into the world of social media marketing in a…

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Discover 5 Proven Skills For Social Media Professionals

Social media skills that every marketing professional should obtain from entry-level to management positions. Social media is continuing to grow each and every day. With that growth comes essential skills and expectations for social media professionals. It may become hard to dictate what skills are the most important or what…

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How to Engage with Customers on Social Media

Check out these examples on Instagram by clicking here Note the comments and how customers are engaging with feedback and fun emojis. But don’t limit yourself to only communicating on Instagram. Use the following social media platforms: Facebook Twitter Tit Tok Snap Chat YouTube Be Informative! Don’t just post content…

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