The Social Observer

The Social Media Marketing Blog by SNHU Students

How Often Should I Post on Social Media for My Small Business?

The quick answer is, It depends on your audience and platform you are posting content to regularly.  You are reviewing your user analytics from previous social media posts on your Instagram, Facebook, Twitter, and LinkedIn profiles and scratch your head as to why some content is being read, shared, or ignored.   Well, there is no silver bullet answer to help…

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How To: use Shop Small in a Small Business

Shop Small x American Express The outlook for small businesses has skyrocketed since the implementation of the #ShopSmall campaign released by American Express. This campaign not only boosts sales and foot traffic for small owned businesses, but it makes it so easy for those business owners to utilize the provided…

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The Modern Audience and Small Business

You think that you may have found the perfect audience audience. After an extensive search through the popular social media pages you’ve found a group with a need for your brand. By all appearances, they are always willing to try the next great option and seem to align with the values you…

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Surviving the Pandemic as a Small Business

Small businesses surviving the pandemic are find creatives ways to reach their audiences and stand out amongst the competition. In March of 2020, businesses across the globe were faced with a crisis that have yet to see in their lifetime.  The Covid-19 pandemic caused havoc on businesses around the world. …

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Thinking Differently: How Small Businesses are Thriving Post-Pandemic

By Sonja Bethune Now, more than ever, small businesses need to develop effective strategies to survive during the pandemic while adhering to a budget. According to Bartik and colleagues (2020), over 5,500 small business owners throughout the United States were surveyed. Due to COVID-19, 45% of small businesses had to…

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