BY: KATHERINE HOOVER
Feeling burnt out and like you can’t catch up? Trying to make a breakthrough in your social media career while educating yourself on the latest trends and algorithms? Look no further!
In this article, we will deep dive into the world of social media marketing in a fun and educational way a.k.a. PODCASTS.
Podcasts have evolved significantly since they started to become very mainstream and popular just a few years ago. There were 82 million listeners in 2021 alone, and that number is only projected to grow.
Podcasts are great as they offer vast information on virtually any topic you are looking for. Additionally, they offer the ability to multitask, so you can get errands done or sit in traffic while not burning daylight. For our purposes, we will explore various podcasts that present relevant social media marketing information in a clear and concise way.
While there are multiple benefits to learning from podcasts, a few that are particularly relevant for those of us starting our careers and trying to expand our knowledge on social media are:
- Making errands and downtime more productive
- Fitting education into busy schedules
- Investing in your future self while at your “day job”
The following list of shows was curated to help you help yourself by launching into the complicated and fun world that is online marketing. Let’s dive in.
1. The Science of Social Media by Buffer
According to their website, “The Science of Social Media (Buffer Podcast) is a weekly audio experience that explores best practices and insights from top social media marketing experts.”
The goal of the podcast is to answer listener questions and deep dive into marketing tactics that are used to grow your business and build your brand. With over 27,000+ weekly listeners, some topics that are covered include:
- 7 Important Skills You Need to be a Successful Social Media Marketer
- Measuring Social Media Success Using Data
- How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
These topics just scratch the surface of the information that is offered, especially as it’s run via Buffer which is already a company for social marketers needing a toolkit for success. Additionally, they offer more information on their blog through their website and you can subscribe to their newsletter here.
2. Social Media Marketing Talk Show
Another great show and also the longest-running podcast about social media marketing is the Social Media Marketing Talk Show. What’s unique about this podcast is that they broadcast live every Friday and all of the streams are posted to their YouTube channel in addition to the audio on Spotify.
Personally, my favorite part is that the content that they provide is primarily focused on new changes and updates that are relevant to marketers for whatever platform you work on. Some topics that are covered by this show include but are not limited to:
- ‘Update’ Episodes:
- ‘What Marketers Need to Know’ Episodes:
To supplement the show, you can explore tons of information regarding social media marketing on their website for The Social Examiner. They offer blog posts, trend reports, email newsletters, and more!
3. Social Media Marketing Podcast
Another podcast offered by The Social Media Examiner is hosted by none other than the founder, Michael Stelzner. With weekly posts since 2012, this show continues to help marketers and achieve millions of downloads year after year.
This podcast features interviews with industry experts that help you to do three things:
- Discover how successful marketers employ social media,
- learn new strategies and tactics,
- and gain actionable tips to improve your social media marketing.
Some episodes that you could find useful are:
- Instagram DM Automation Strategy: A Model for More Leads and Sales
- How to Use Google Analytics 4 Marketing
- Creating Viral Content for Instagram and TikTok
Again, the website is additionally a great resource for more content on improving your social media marketing game!
Check the shows out on Spotify and give them a follow! Leave a comment if you give it a listen and let us know what you think.
Category: Social Media Marketing 101