The Social Observer

The Social Media Marketing Blog by SNHU Students

3 Powerful Social Media Strategies For Your Small Business


Introduction

Social media marketing can be a great way to connect with new and potential customers for your small business. However, it can be tough to know where to start or how to stand out from the rest.

The key to social media success is to have a strong strategy in place. By taking the time to plan and craft your social media strategy, you can ensure that your small business is making the most of this powerful marketing tool.

When creating a social media strategy you want to keep these three things in mind:

  • 1. Your audience
  • 2. Your goals
  • 3. Content that resonates

Here are 3 tips to quickly and easily create powerful social media strategies for your small business:

1. Use platforms that fit your business

It’s important to use social media platforms that fit your business model and connect with your target audience. For example, if you’re targeting millennials, you’ll want to be where they are spending most of their time online, which is likely on Instagram and Snapchat. On the other hand, if you’re trying to reach business decision-makers, you’ll want to focus your efforts on LinkedIn. B2B companies are 66% more likely to find customers on LinkedIn than any other social platform. Once you know which platforms make the most sense for your business, you can start creating content that resonates with your audience. 

2. Create content that attracts

Your social media content should be designed to attract your target audience and generate leads. That means creating content that is interesting, useful, and shareable. To do this, you’ll want to focus on creating a mix of evergreen, helpful content, as well as timely content that capitalizes on current trends. 

Some evergreen content ideas include: 

  • How-to guides
  • Product roundups 
  • Industry statistics 
  • Expert interviews 

Timely content ideas include: 

  • Seasonal promotions 
  • Product announcements 
  • Breaking industry news 
  • Live event coverage 

Your social media content should also include calls-to-action (CTAs) that encourage your audience to take the next step, whether that’s subscribing to your email list, downloading a free ebook, or scheduling a consultation. 

3. Interact with your audience

It’s not enough to simply post content on social media and hope that people will see it. You need to be proactive about engaging with your audience. That means responding to comments, liking and sharing other people’s content, and taking part in conversations. The more you interact with your audience, the more likely they are to think of you as a trusted resource and do business with you in the future.

Conclusion

Social media marketing can be a great way to connect with new and potential customers for your small business. However, it can be tough to know where to start or how to stand out from the rest. The key to social media success is to have a strong strategy in place. By taking the time to plan and craft your social media strategy, you can ensure that your small business is making the most of this powerful marketing tool. 

By following these 3 tips, you can quickly and easily create a powerful social media strategy for your small business.

Make sure to tweet this if you found it helpful! 

Category: Social Media Marketing 101