It takes just a few seconds to make an enduring impression when you meet someone. It is not easy to be charming, charismatic, and remarkable because this makes you unforgettable to the people you interact with. Think about how you find a stranger extraordinary. Isn’t it because there is something unique about them? If nothing is outstanding about that stranger, you’ll forget them easily. Now, compare your business to a stranger who wants to leave a mark on the people you meet. With the industry full of strangers, it’s time to capitalize on your business’ distinct personality.
Key Take Always
- Take time to define your business personality to resonate with your target market.
- Live by your Mission and vision; these form the road map and determine the success and failures of your business.
- Your business personality is influenced by all workplace cultural elements such as leadership and management, policies, and employee practices.
- Cultivate an outward focus; this takes care of the business appearances such as the logo, promotions and marketing, and the business reputation.
- Be true to yourself and develop an authentic business personality; grow a business you believe in.
Here are a few simple recommendations if you are wondering where to begin:
Define your Brand personality
Why do you need a brand personality?
Brand personality determines the impression people have when your business name is mentioned. It is a set of personal characteristics credited to your brand identity; the brand personality is a set of consistent company traits that a particular consumer segment enjoys. Therefore, a good brand personality adds qualitative value to the business because consumers can relate to it.
When it comes to brand personality;
- The business should define a personality that resonates with its consumers
- The aim of the business personality is to evoke an emotional and positive response from target consumers.
- The brand personality should not be confused with the brand identity and reputation.
A business can elicit the following types of brand personalities:
- Excitement- this is portrayed through carefree, youthful, and spirited characteristics of human characteristics.
- Sincerity is achieved by portraying kind and thoughtful characteristics and orienting the business along with family values.
- Competence-a competent business personality is perceived through successful and influential leadership.
- Sophistication- a business is perceived as sophisticated when it evokes a feeling of elegance and prestige from its consumers.
The business personality generates an emotional attachment in the minds of the consumers; therefore, businesses must develop a character that evokes the ideal emotional passion and perceptions.
- Live by Your Mission and Vision.
What is the Mission and vision of your business?
No matter how small your business is, it is imperative to create a mission and vision. But these aren’t just words on paper or, at times, on a wall. These are the nuances of why you decided to run a particular business. And this will serve as the map for you and your colleagues. Moreover, this will keep the small company grounded on its very purpose, which is excellent for developing personality.
OpenGrowth defines the mission statement as the company’s “primary objective.” It details the company’s motivations, process, products, and target market. Therefore, it embodies the business’s very personality. On the other hand, the vision statement shows the “goals and aspirations.” Like an individual, the firm has an ambition which the Mission helps to achieve. It motivates the company to keep moving forward to reach its full potential.
The Mission and vision are the destination, purpose, and goal that all the company’s strategic plans are geared towards. Therefore, a business without a mission and vision is like an individual with no purpose and intention. What a bland personality would that be? the business personality is determined by the business’s Mission and vision. It is through the Mission that a company defines its personality.
Living by the Mission and vision demands everyday practice. Because if these remain as mere words, they may not serve their purpose. Therefore, an inward and outward exchange will ensure that the company’s identity is embedded in everyone involved.
- Cultivate an Inward and Outward Exchange.
How did you define your workplace culture?
Inward focus, according to MoreBusiness.com is the company’s organizational structure. Albeit the small business includes two or ten employees, every single individual must trust the company’s process and future. Working with people who share similar values and beliefs will naturally manifest the business personality. The business personality is built on the culture of your organization. Therefore, your business personality is the sum of the values, beliefs, traditions, interactions, and attitudes practiced internally by the employees. This is why you should not let the business culture develop naturally; you should tailor your organizational culture to reflect your ideal business personality for your organization.
Next, the outward focus is the target market. It is where you make an impact as a stranger. The business appearance– logo, promotions, and service, must be consistent with your identity. You must convey your identity effectively to the target market because they may help propagate the word about your establishment. Remember, customer feedbacks are often descriptive. They better describe your business the way you want them to; otherwise, your business personality is not having the intended influence on the consumers.
3. Be You
It might sound cliche but what is true to a person is true to a business. It will take more effort to imitate another than to express your own statements. Tony Hsieh, a brand mogul, says,
“Envision, create, and believe in your own universe, and the universe will form around you.”
Hsieh is the founder of a once small business called Zappos.com. In his career, he did not always conform to standards. Hsieh wanted to run a business that honors his vision. The colossal success of his company roots in his belief in the community and in “delivering happiness.”
Therefore, offering something that you have faith in will undoubtedly express who you are as a business. And, displaying your personality will be a breeze.
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Category: Advanced Tactics