BY: HANNAH BROCK
Want to work from home? With the recent pandemic and businesses learning that they don’t have to work from an office, this has created opportunities for anybody to start a business from home. Social media began as a simple method to keep in touch with family and friends, but it has evolved into a cost-effective and essential marketing approach for businesses of all kinds. Many businesses are overwhelmed by the chores involved in maintaining many messages across different social media accounts, so they hire specialists to do it for them.
Social media managers, like virtual assistants, provide a variety of services based on their experience and the demands of their clients. Develop marketing strategies based on client objectives, for example.
Here are just. a few things that Social Media Managers do:
- Creating a social networking account
- Client-provided visuals and text are posted on behalf of the client
- Keeping up to date and sharing pertinent trends and news with the client’s company
- Increase the amount of followers for the customer
- Facilitation of community outreach to the client’s target market
- Customer service
- marketing analysis for the client
There are several compelling reasons to consider launching a social media management company. You’ll be compensated for using social media, which is fantastic if it’s something you already like. It also needs minimal money or equipment to begin started, especially if you already own a computer and have access to the internet. You may operate the business from anywhere with an internet connection, even your home. So if this is something that interest you here are five steps you can take to get you closer to your goal of running a business from home!
Step 1: Find the Social Media Platforms
Figuring out what social media platforms you are most familiar with that you can run is a good starting point. The most popular platforms for Social Media Marketing are TikTok, Instagram and Pinterest. It’s critical to have a basic understanding of all of the key platforms. However, it’s occasionally preferable to concentrate on a few that provide significant outcomes for a client’s sector. Some clients may be adept at Twitter and Facebook, but they require assistance with Pinterest or YouTube. Each platform can cater to a different audience, let’s say you want to manage fashion and beauty accounts, some platformsthat would fit that audience might be, Tiktok, Instagram and Youtube.
Step 2: Do Your Research
After you have an idea of what Social Media platforms you are going to be managing start researching them to figure out how they can be used in marketing. When doing research you can utilize various tools to find the information you are looking for. Google is a good resource as well as finding accounts on social media that are also social media managers to follow and find what works for them. You can lean on podcast, Instagram accounts or even Tiktok creators to give you information. See below for some of my favorite resources or content creators I used when I first started my social media marketing brand;
- The Science of Social Media by Buffer
- The Social Bamboo
- The Heart University
Once you have feel confident in your social media managing skills think of what you would like to charge your customers. I started by calculating roughly how long it takes make a post, then coming up with packages that the customers can choose from. See below for an example of a pricing package. Remember that this is up to you and what you can bring to the table.
Step 3: Find Your Target Audience
Once you have a good understanding on how the platforms and marketing work together, now you want to figure out who you’d like your clients to be. Some options may be real estate agents, photographers, hairstylist, makeup artist or any sort of freelancer.
Step 4: Make an Instagram Account
After you have an idea of where you want to work, who you want to work with and how you can do it, the next step is to make an Instagram account for yourself. Instagram is a great resource and platform to find clients. This Instagram account should be separate from your personal account and look professional. You may be thinking well how am I going to find clients if I don’t have a following or haven’t done this before. Don’t worry I felt the same way, below are some examples of what content you can create to market yourself and have clients coming to you!
- Create content that is relevent to your target audience.
- Talk about your services and how your services are going to help your potential clients reach their customers and grow their social media platforms.
- Interact with the type of people you’d like to work with. For example: if you are looking to work with beauty gurus or bloggers, go into the Instagram search bar and find account you’d be interested in working with an interact with them through likes or comments.
- Stray from DM’ing potential clients and giving them a long message about who you are and what you do. This can cause the potential clients to be turned off. The goal is to have the poeple come to you, once you have interacted and giving tips on your page to provide value.
Step 5: Creating Content
Now that you have your Instagram account set up it’s time to make that content and watch the clients flood on in! Being consistent is crucial on social media, this goes for not only marketers but any content creator. You want to keep your audience engaged and interested in what you have to bring to the table. Here are some tips on what your content should or can consist of;
- Post content that is aesthically pleasing and eye catching so that users will want to click on your post.
- Be consistent in what your content looks like, your Instagram should be pleasing to the eye and have a theme.
- Make content that is informational and interesting to the person or company you are targetingand would like to work with.
If you are not a digital/ graphic design genius, no worries! There are plenty of apps or websites you can use to help your socials look appealing to potential clients and feel professional!
Here are some of my favorite resources and tools:
Canva is a free graphic design platform that’s great for making invitations, business cards, Instagram posts, and more. A drag and drop interface makes customizing thousands of templates simple and easy. Canva’s wide array of features allow you to edit photos without extensive photo editing knowledge or experience.
Adobe Spark is the integrated web and mobile solution that enables everyone, especially teachers and their students, to easily create and share impactful visual stories. … Spark Post enables you to create stunning social graphics in seconds.
Desygne is a Graphic Design Tool Made For You. The Non-Designer. Design beautiful content quickly and for free. Join 5 million people using Desygner to create social media posts, ads, presentations, cards, flyers & more.
Follow me on Instagram for more tips and tricks on how to create stunning and informational posts about being a social media manager, or contact me for info!
Category: Blogging, Personal Branding, SEO, Social Media Marketing 101