The Social Observer

The Social Media Marketing Blog by SNHU Students

5 Tips for Personal Branding with Social Media

Personal branding has become increasingly popular and all the more important in today’s job market. It is ideal to cultivate a personal brand that is unique and refreshing. Social media will continue to play an important role in personal lives and within business, so it is only fitting that you create a  personal brand that will present learning, networking and business opportunities for you. Personal branding is creating a specific look, feel or message that is associated with your name.


Personal Branding

Through social media, it is entirely possible for anyone to create their own unique personal brand. When deciding to build your brand, you must first identify your goals – this will help you create a strategy to meet those goals through the use of social media. Here are some key steps to being successful in building your personal brand through social media.

1. Understand & Define Your Brand:

Understand your purpose and goals for creating a personal brand through social media and be specific about what your skill set is. For example, if you are skilled in social media, rather than identifying yourself as a “social media consultant”, identify yourself as a “social media consultant for creative businesses”. Let people know who you are through a personal statement. Every social media platform provides you with an area to post your personal statement. Be sure to list the information that you would like people to know about you.

2. Provide Value:

Using social media to build your brand allows you to help others. You can use content management tools like HootSuite or TweetDeck to filter keywords related to your area of expertise, allowing you to provide prompt answers to someone’s content. This will demonstrate your expertise and skill set in your particular area(s) of interest. You also want to be mindful of the content that you are posting as well. This is a big part of establishing  your personal brand. Posting about things that are valuable to the industry you are in or trying to transition into is a great way to help your network and again, showcase your knowledge and talents.

3. Be Consistent:

This is probably the most important part of building your personal brand. Use the same profile image across your social network so that people who want to connect with you can easily identify you. Effectively conveying your brand across multiple platforms requires consistency!

4. Network, Network, Network!!:

Social media provides you with the opportunity to directly interact with people in your industry/the industry you desire to be in. Building professional relationships with others in the field will be mutually beneficial to the parties involved.

5. Don’t Limit Yourself:

It is important to remember that social media isn’t limited to Twitter, Facebook, Google+, etc. Social media also includes blogging, online communities, discussion forums, etc. By taking advantage of these other channels, you may find that you are able to get even more out of building and promoting your personal brand.

Building your personal brand with social media matters because these tools have the tremendous power to put you in contact with thousands of people. It is important to be consistent and to utilize your own personal strategy when it comes to creating a positive brand that flows seamlessly across each part of your social media networks.

What tips and tricks are you using to build your personal brand?

Photo Via: The Brand Called.Me

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Category: Advanced Tactics, Blogging, Social Media Marketing 101