The Social Observer

The Social Media Marketing Blog by SNHU Students

Action Please!!

Nonprofit marketing strategy is something that can be incredibly complex and difficult to navigate. In the world of nonprofits, the phrase “call to action” can get thrown around quite a bit. But what does it really mean?

A call to action is defined by Business Dictionary as: Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.”

Even something as simple as this image, which also works like a hyperlink, can be considered a call to action. It is simple and conveys a point that the environmental agency wants to portray.

So why is a call to action so important for a non-profit? It helps get you off the ground, and is something easily measured. Therefore it also helps see how well your campaign may be going. By creating a way to drive supporters to get involved, you can create awareness and raise support with not a whole lot of effort.

So get out there!!! Create some action!!!!

Category: Advanced Tactics, Integrating with Traditional Marketing, ROI, Social Media Marketing 101