Nonprofit marketing strategy is something that can be incredibly complex and difficult to navigate. In the world of nonprofits, the phrase “call to action” can get thrown around quite a bit. But what does it really mean?

A call to action is defined by Business Dictionary as: “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.”

Even something as simple as this image, which also works like a hyperlink, can be considered a call to action. It is simple and conveys a point that the environmental agency wants to portray.

So why is a call to action so important for a non-profit? It helps get you off the ground, and is something easily measured. Therefore it also helps see how well your campaign may be going. By creating a way to drive supporters to get involved, you can create awareness and raise support with not a whole lot of effort.

So get out there!!! Create some action!!!!

Category: Advanced Tactics, Integrating with Traditional Marketing, ROI, Social Media Marketing 101