The Social Observer

The Social Media Marketing Blog by SNHU Students

Beginner’s Guide to Understand Search Engine Marketing Strategies for Small Business

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Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites.

In the beginner’s guide to understand search engine marketing strategies for small business. We will explain you what is SEM; what are some SEM strategies; what are the differences between SEO and PPC; and discuss the advantages and disadvantages of each strategy.

1. What is Search Engine Marketing (SEM)?

Search engine marketing (SEM) is the process of getting your company’s website on search engines, and more importantly, your customers can find your products and services in your website.

Incorporating SEM strategies to your marketing plan, can attract more customers and increase website traffic.

2. What are SEM Strategies?

You’ve been learning about search engine marketing. Now, It is time for you to learn two strategies that will boost your business’s website. These are as follows:

1. Search engine optimization (SEO) or Organic Search:

If your business has already built a website. All you need to do is edit the content and code to improve visibility within search engines. With organic search listings, users can find your products or services offered in your website depending on the search results based on the relevance to the keyword the user has type. You don’t have to paid to have your website listed on search engines and the primarily goal of search engine optimization is to increase ranking and visibility of your website.

2. Pay-per-click (PPC):

With this type of search usually businesses pay to have their websites to rank high in specific search categories. Having strategic keywords to boost ranking will provide a lucrative benefit to the company and succeed at bidding to determine ad placements.

3. What are the differences between SEO and PPC?

If you don’t know yet, what SEM strategies will work best for your business. Below is an infographic demonstrating some of pros and cons for each search engine marketing strategy, in which you can implement in you next marketing strategy.

4. Conclusion

Nowadays, more people are using search engines to search for information about a product, a service or a business and understanding how search engine marketing works, will add value to your business and more people will be more likely to visit your site.

Here is a little information that can help your small business to decide what search engine marketing initiatives will be suitable to your business plan and budget. If your business has budget you can invest in pay-per-click strategies to boost your website’s visibility on search engines.

I hope this post have been helpful for you. Feel free to follow us on Twitter to learn more about this topic.

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Category: Advanced Tactics, Analytics, SEO