The Social Observer

The Social Media Marketing Blog by SNHU Students

How To Build Your Brand and Stand Out

In order to learn how to build your brand, it’s important to understand what your brand even is and why does it matter? Personal Branding helps you market yourself and your skills using methods such as marketing and advertising in the field of business self-help. While it’s not a relatively new concept, its resurgence and popularization started again in 1997 after Tom Peters posted an article titled “The Brand Called You.” In it, Peters states “We are CEOs of our own companies: Me, Inc.” Personal Branding is about controlling and strategically using one’s image as a tool to enhance the professional appeal. Once you understand branding – a psycho-cultural association linked to a name, symbol, or mark associated with a product or service, personal branding will be a building block you start focusing on to help with the creation of competitive advantage.

Pop culture reference to A Goofy Movie and Powerline

Every single person already has a brand and what they do to build, change, and add to it is solely up to that person.

You have the power to cultivate authentic relationships and stand out within a community by embracing your own differences and emphasizing what makes you unique and original. You are something to be proud of and it all begins with self-belief and confidence in your own abilities. By creating a brand identity for yourself – both tangible and intangible – you can learn how to make a great impact.

Building confidence in yourself is building confidence in your brand

The story will always be unique and different if you are authentic to whom you truly are. Everyone loves a story, and the best part about a personal brand is that the story never ends. Every day is a new chance to make a new change and grow the brand…Your brand!

By performing a personal SWOT analysis and examining your own strengths and weaknesses, you are able to create the basis of your brand and personal objectives. It also will help you identify the areas you may need to improve on. Through this process, you are able to improve your self-knowledge and self-awareness. This is the ability to recognize and understand your strengths, weaknesses, needs, values, emotions, and drives and how they affect others.

a personal SWOT table template

A great personal brand will lead to opportunity and set you apart from the competition. It helps build your brand reputation (think, Taylor Swift’s “End Game”off reputation) and fosters you into becoming a well-trusted source. You alone can lift your self-confidence when you find what makes you valuable and stand out above the rest.

How To Build a Better Brand (You!)

Identify Yourself
Your brand states who you are, both as an individual and as a business. Start by examining exactly who you are through tools such as personal SWOT analysis, defining your personal mission and vision statements, and your core values.

Advertise Yourself
Collect all the pieces of your image perfectly and present your unique picture to the world. Your personal brand is how you want to be perceived…so what is your brand statement and look? Once you figure that out, you can start showcasing your brand, whether its tangible (logo, visual, business cards, portfolio, etc.) or intangible (websites and social network profiles). By implementing a social media campaign, you are able to push your brand across to your identified target audience.

Offer Something Valuable
Create something of value to a potential consumer of your brand that they can connect with. When you align your values with your target audience, you are seen as a reputable source. This can help build strategic and mutually beneficial relationships.

Build Your Network
Your brand cannot succeed without an audience to receive and understand your core message. If you utilize your social platforms, you create an online ecosystem that consumers use to find your brand presence.

Adapt the Changes
Remember, you can’t be still. Good brands are always and constantly evolving. Your personal brand grows with you. Innovate. Validate. Cultivate.

To find out more, be sure to check out more on personal branding and TSO and Personal Branding Blog! There, you’ll be able to find more resources to help you stand out in your career.

Category: Blogging, Personal Branding