The Social Observer

The Social Media Marketing Blog by SNHU Students

Analytics Posts

Beginner’s Guide to Understand Search Engine Marketing Strategies for Small Business

Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…

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Future Technology & Privacy

Future Technology Future products, particularly analytics, are in development that will continue to change our technical landscape.  We have just scratched the surface with our imagination. Technology and social media will play a larger role in our society as well as our personal lives. These upcoming developments will particularly focus…

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Making Ideas a Reality for Change!

Making Ideas a Reality for Change! More often than not, people want to help with their community, a cause, organization or other ideas that could benefit a worthy situation. If any of those reasons involve a non-profit, then you most likely are trying to get other people involved with your…

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Social Media

Social Media Marketing: What Are the Future Implications?

Social Media Marketing: What Are the Future Implications? By Anthony Alarcon (@socialographers) Social media already has an impact on every business and non-profit. It transcends whether they are actively participating or not.  Even the small business the survives on walk-ins and word of mouth is impacted by Social Media, todays word…

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Should I Use a Facebook Page or Website?

By Anthony Alarcon (@socialographers) Small business owners and non-profits are told that they must have an online presence.  With a DIY budget, they search for the path of least resistance.  Most are familiar with Facebook for personal use.  If they research social media marketing Fan pages and business pages on that platform are the…

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