SMALL BUSINESS GUIDE TO SOCIAL MEDIA MARKETING WHAT IS SOCIAL MEDIA MARKETING? This is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. In other words, it uses social media apps as a marketing tool. There are 5 pillars…
Analytics Posts
Social Media Professionals in High Demand
Why is their role important? Social Media Marketing is a popular field of work for young professionals looking to get their career started. This post will give an overview of why Social Media Professionals are in high demand for an organization. They have a call to action to help establish…
Beginner’s Guide to Understand Search Engine Marketing Strategies for Small Business
Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…
5 reasons why to utilize hashtags in your next post
Want to learn about Hashtags? You have come to the right place. Hashtags are a label used on every social media site to make it easier to find content related to that topic. Think of it as a filing system for the internet. Most marketers utilize hashtags to reach their…
Influencer Marketing: A Nonprofit’s Secret Weapon
ProblemAre you a nonprofit organization? Are you trying to reach your target audience on social media (SM)? If you said yes, then I have good news. Influencer marketing can be a secret weapon for nonprofits. SolutionYou should find an influencer to work with. Nonprofit doesn’t mean no creative marketing opportunities…
Future Technology & Privacy
Future Technology Future products, particularly analytics, are in development that will continue to change our technical landscape. We have just scratched the surface with our imagination. Technology and social media will play a larger role in our society as well as our personal lives. These upcoming developments will particularly focus…
ROI of SEO for SBO: Should Your Small Business Invest in SEO?
What is the ROI of SEO for your small business? There is a lot of hype out there shouting at small businesses about what is essential to their social media strategy. How do you know what works? The small business owner’s “inbox” is flooded with articles, papers, books, blogs, videos,…
Social Media Beginner? 4 Things To Get Started
Are you a social media beginner? I’m assuming the decision has been made that you and your small business will venture out into the social media world. Congratulations! As you step into this new world, there are a few things that need to be taken care of. But, this is…
3 Big Reasons Social Media is a Must for a Small Business
3 big reasons social media is a must for a small business are: your audience, your image, and your future. Social media is an essential tool for business to communicate with customers, industry and community. Conducting a successful social media campaign can be confusing and challenging, but with the correct…
Making Ideas a Reality for Change!
Making Ideas a Reality for Change! More often than not, people want to help with their community, a cause, organization or other ideas that could benefit a worthy situation. If any of those reasons involve a non-profit, then you most likely are trying to get other people involved with your…