Want to learn about Hashtags? You have come to the right place. Hashtags are a label used on every social media site to make it easier to find content related to that topic. Think of it as a filing system for the internet. Most marketers utilize hashtags to reach their…
Analytics Posts
Influencer Marketing: A Nonprofit’s Secret Weapon
ProblemAre you a nonprofit organization? Are you trying to reach your target audience on social media (SM)? If you said yes, then I have good news. Influencer marketing can be a secret weapon for nonprofits. SolutionYou should find an influencer to work with. Nonprofit doesn’t mean no creative marketing opportunities…
Future Technology & Privacy
Future Technology Future products, particularly analytics, are in development that will continue to change our technical landscape. We have just scratched the surface with our imagination. Technology and social media will play a larger role in our society as well as our personal lives. These upcoming developments will particularly focus…
ROI of SEO for SBO: Should Your Small Business Invest in SEO?
What is the ROI of SEO for your small business? There is a lot of hype out there shouting at small businesses about what is essential to their social media strategy. How do you know what works? The small business owner’s “inbox” is flooded with articles, papers, books, blogs, videos,…
Social Media Beginner? 4 Things To Get Started
Are you a social media beginner? I’m assuming the decision has been made that you and your small business will venture out into the social media world. Congratulations! As you step into this new world, there are a few things that need to be taken care of. But, this is…
3 Big Reasons Social Media is a Must for a Small Business
3 big reasons social media is a must for a small business are: your audience, your image, and your future. Social media is an essential tool for business to communicate with customers, industry and community. Conducting a successful social media campaign can be confusing and challenging, but with the correct…
Making Ideas a Reality for Change!
Making Ideas a Reality for Change! More often than not, people want to help with their community, a cause, organization or other ideas that could benefit a worthy situation. If any of those reasons involve a non-profit, then you most likely are trying to get other people involved with your…
Social Media Marketing: What Are the Future Implications?
Social Media Marketing: What Are the Future Implications? By Anthony Alarcon (@socialographers) Social media already has an impact on every business and non-profit. It transcends whether they are actively participating or not. Even the small business the survives on walk-ins and word of mouth is impacted by Social Media, todays word…
Should I Use a Facebook Page or Website?
By Anthony Alarcon (@socialographers) Small business owners and non-profits are told that they must have an online presence. With a DIY budget, they search for the path of least resistance. Most are familiar with Facebook for personal use. If they research social media marketing Fan pages and business pages on that platform are the…
Not Your Grandparent’s Nonprofit!
Even though your grandparents or parents for that matter might have favorite nonprofit organizations that they have donated or were involved with before the rise of social media, the social media landscape has changed. The way, in which nonprofits reach their intended audience, many options exist. Facebook, Twitter, Smartphone Apps….