The Social Observer

The Social Media Marketing Blog by SNHU Students

Blogging Posts

Building a Platform for Your Small Business

By: Michaela Choate April 27th, 2023 In the year of 2023, it would be a missed opportunity to not take full advantage of social media. Social medial platforms such as Instagram and Tik Tok have changed the lives of business owners, especially when looking at small businesses. Social media can…

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Plastic waste on beach with trees

Small Business, Big Impacts: Reducing Plastic Pollution in Shipments

By Em Miville Plastic waste and its impact on the environment Every year the world produces about 400 million metric tons of plastic waste. Of those 400 million tons, about 10 million tons end up in our oceans. This plastic impacts wildlife across the globe and damages ecosystems. In 2019,…

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Small Businesses and Hiring New Talents

Hello readers! Have you ever thought about whether working for a small business is beneficial versus a more significant, established company? Is it helpful to work for a small business versus a more prominent, based company? Let’s investigate these questions while looking at small businesses’ purpose in our future as…

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Call-To-Action, 3 Powerful Reasons It Can Help Small Businesses.

What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…

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How to Make a Blog Appealing To Your Target Audience?

How to Make Your Blog Appealing to the Audience?

To make a blog appealing to your target audience, you need to consider what they are looking for. What are their needs and interests? What will make them want to come back to your blog? Once you know these things, you can start creating content that meets their needs and interests. Be sure to update your blog regularly and interact with your readers by responding to comments.

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Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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How To Start a Small Business, As Explained in GIFs

So you’re thinking about starting a small business – congratulations! Small businesses have been called “the backbone of our economy and the cornerstones of our communities”1. There are over 32 million in the United States and they have accounted for 62% of new job creation since 1995 (although in 2020,…

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