By Sonja Bethune, Psy.D. How Can Businesses Survive? Now, more than ever, small businesses need to develop effective strategies to survive during the pandemic while adhering to a budget. According to Bartik and colleagues (2020), over 5,500 small business owners throughout the United States were surveyed. Due to COVID-19, 45%…
Blogging Posts
Top 3 Ways to SMASH Your Social Media Goals!
As a small business owner, you may not be a classically trained marketer…But one thing you probably are is passionate and knowledgable about your products or services! Let’s Dive into what you can do as a small business owner to smash your social media goals… Step One: Plan Set goals…
How To Improve Your Blog Graphics (For Non-Designers).
Let’s look at how to improve your blog graphics. We’re not all gifted with some innate artistic ability. Contrarily, some of us are masters of the spreadsheet while others are irrefutably talented writers. Our visual standards are held to such a high degree in this age of Instagram filters. we…
How To Build Your Brand and Stand Out
In order to learn how to build your brand, it’s important to understand what your brand even is and why does it matter? Personal Branding helps you market yourself and your skills using methods such as marketing and advertising in the field of business self-help. While it’s not a relatively…
Personal Branding Through Blogging: Try These 10 Easy Tips
Who are YOU? What is your personal style? What makes you different from all the rest? The online landscape is filled with artist, bloggers and entrepreneurs trying to be heard above the noise. So, it is important to build your personal brand to define who you are and what you…
What about B.O.B. (Benefits of Blogging)?
What about those blogging benefits Bob? Before we dig into the benefits of blogging, let’s touch upon the “What about Bob?” reference. Some of us may remember the 1991 American comedy film that starred Bill Murray and Richard Dreyfuss, What about Bob?. The film highlighted an irritating patient, Bob, that…
Small Business: No Capital, No Problem
If only starting a business was as easy as the creative ideas that flow through the brain. For instance, you have to nail down ideas for a logo, branding, target audiences, business cards, advertising … this can be a bit overwhelming. Sometimes the huge ideas don’t always match what we…
Guide to Advertise During Pandemic
Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…
Pivoting During COVID-19 Series 2
How time flies! that is such an old cliché, but it is true in all aspects of life and business. The first series of Pivoting during COVID-19 is still available to read if you did not get to it. So what now? Well pull out your marketing plan and analyzing your plan of action, because “Time…
Pivoting During COVID-19 Series 1
COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…