The Social Observer

The Social Media Marketing Blog by SNHU Students

Blogging Posts

Personal Branding

How To Build Your Brand and Stand Out

In order to learn how to build your brand, it’s important to understand what your brand even is and why does it matter? Personal Branding helps you market yourself and your skills using methods such as marketing and advertising in the field of business self-help. While it’s not a relatively…

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What about B.O.B. (Benefits of Blogging)?

What about those blogging benefits Bob? Before we dig into the benefits of blogging, let’s touch upon the “What about Bob?” reference. Some of us may remember the 1991 American comedy film that starred Bill Murray and Richard Dreyfuss, What about Bob?. The film highlighted an irritating patient, Bob, that…

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Small Business: No Capital, No Problem

If only starting a business was as easy as the creative ideas that flow through the brain. For instance, you have to nail down ideas for a logo, branding, target audiences, business cards, advertising … this can be a bit overwhelming. Sometimes the huge ideas don’t always match what we…

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small business videoing

Guide to Advertise During Pandemic

Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…

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Pivoting during COVID-19

Pivoting During COVID-19 Series 2

How time flies! that is such an old cliché, but it is true in all aspects of life and business.  The first series of Pivoting during COVID-19 is still available to read if you did not get to it. So what now? Well pull out your marketing plan and analyzing your plan of action, because “Time…

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Pivoting during Covid-19 with social media and digital marketing

Pivoting During COVID-19 Series 1

COVID-19 has forced many companies to pivot their business module to remain afloat, so can I dare to ask the question “have you adapted to the changes?” Slowly we are seeing that those pivoting tactics due to COVID-19 are having a positive impact on the new business module. I agree…

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