The Social Observer

The Social Media Marketing Blog by SNHU Students

Blogging Posts

Personal Branding Gone Wrong?

What is personal branding? It’s simply how you promote yourself. You are your own brand and having strong personal branding can help your social presence. It is a combination of your personality, expertise, and experience that represents your brand and so doing a good job promoting that to the world…

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Thinking Differently: How Small Businesses are Thriving Post-Pandemic

By Sonja Bethune, Psy.D. How Can Businesses Survive? Now, more than ever, small businesses need to develop effective strategies to survive during the pandemic while adhering to a budget. According to Bartik and colleagues (2020), over 5,500 small business owners throughout the United States were surveyed. Due to COVID-19, 45%…

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Personal Branding

How To Build Your Brand and Stand Out

In order to learn how to build your brand, it’s important to understand what your brand even is and why does it matter? Personal Branding helps you market yourself and your skills using methods such as marketing and advertising in the field of business self-help. While it’s not a relatively…

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