The Social Observer

The Social Media Marketing Blog by SNHU Students

Blogging Posts

How To Start a Small Business, As Explained in GIFs

So you’re thinking about starting a small business – congratulations! Small businesses have been called “the backbone of our economy and the cornerstones of our communities”1. There are over 32 million in the United States and they have accounted for 62% of new job creation since 1995 (although in 2020,…

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How to Build A Strong Online Brand Identity

Have you thought about starting your own business? Do you already have your own business, but you social platforms could use a boost? Wherever you are in your business journey, applying these simple tips can help build a strong brand identity on and off-line. 1. Brand Consistency Consumers in this…

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Personal Branding Gone Wrong?

What is personal branding? It’s simply how you promote yourself. You are your own brand and having strong personal branding can help your social presence. It is a combination of your personality, expertise, and experience that represents your brand and so doing a good job promoting that to the world…

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Thinking Differently: How Small Businesses are Thriving Post-Pandemic

By Sonja Bethune, Psy.D. How Can Businesses Survive? Now, more than ever, small businesses need to develop effective strategies to survive during the pandemic while adhering to a budget. According to Bartik and colleagues (2020), over 5,500 small business owners throughout the United States were surveyed. Due to COVID-19, 45%…

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Social Media Goals

Top 3 Ways to SMASH Your Social Media Goals!

As a small business owner, you may not be a classically trained marketer…But one thing you probably are is passionate and knowledgable about your products or services! Let’s Dive into what you can do as a small business owner to smash your social media goals… Step One: Plan Set goals…

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