So you’re thinking about starting a small business – congratulations! Small businesses have been called “the backbone of our economy and the cornerstones of our communities”1. There are over 32 million in the United States and they have accounted for 62% of new job creation since 1995 (although in 2020,…
Blogging Posts
What does the “New Normal” mean for small businesses?
The pandemic came in strong and had an effect on every single person in its path. So much so that although the world is slowly opening back up, the phrase “new normal” is now common. Click here to learn more. The way that we interact with one another in a…
How to Build A Strong Online Brand Identity
Have you thought about starting your own business? Do you already have your own business, but you social platforms could use a boost? Wherever you are in your business journey, applying these simple tips can help build a strong brand identity on and off-line. 1. Brand Consistency Consumers in this…
5 Steps to Start Social Media Managing Business from Home
BY: HANNAH BROCK Want to work from home? With the recent pandemic and businesses learning that they don’t have to work from an office, this has created opportunities for anybody to start a business from home. Social media began as a simple method to keep in touch with family and…
What does the “New Normal” mean for small businesses?
The pandemic came in strong and had an effect on every single person in its path. So much so that although the world is slowly opening back up, the phrase “new normal” is now common. Click here to learn more. The way that we interact with one another in a…
Old School In A Social Media World. 4 Steps to take to boost your business using social media.
When social media first started in 2004, it was pretty simple. A click here, a click there, and you were where you needed to be. These days, for those more old fashioned or prefer the simple way of life it’s not so simple. My children still have to show me…
Small Business Tourism and How it is Changing the Tourism Industry of Today
This is a post I have written about the impacts of small businesses within the tourism industry. I hope you enjoy it, thank you!!
Personal Branding Gone Wrong?
What is personal branding? It’s simply how you promote yourself. You are your own brand and having strong personal branding can help your social presence. It is a combination of your personality, expertise, and experience that represents your brand and so doing a good job promoting that to the world…
Thinking Differently: How Small Businesses are Thriving Post-Pandemic
By Sonja Bethune, Psy.D. How Can Businesses Survive? Now, more than ever, small businesses need to develop effective strategies to survive during the pandemic while adhering to a budget. According to Bartik and colleagues (2020), over 5,500 small business owners throughout the United States were surveyed. Due to COVID-19, 45%…
Top 3 Ways to SMASH Your Social Media Goals!
As a small business owner, you may not be a classically trained marketer…But one thing you probably are is passionate and knowledgable about your products or services! Let’s Dive into what you can do as a small business owner to smash your social media goals… Step One: Plan Set goals…