The Social Observer

The Social Media Marketing Blog by SNHU Students

Personal Branding Posts

Farmer's Guide to Social Media

Grow More Than Crops: How To Use Social Media To Build Your Agribusiness

Agribusiness is Booming! Agriculture, food, and related industries accounted for 5.4% of the United States’ gross domestic product (GDP) in 2021 — around $1.264 trillion. Despite agribusiness’s looming presence across multiple industries, social media platforms rarely see pages for farms and agriculture crop up online. Previously, limited, in-person communication was…

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How To Make Your Small Business Sustainable

In today’s world, being environmentally friendly is not just a trend; it’s a necessity. While larger corporations often dominate discussions on sustainability, small businesses play a crucial role in creating a greener future. As a matter of fact, in 2021 there were 32.5 million small businesses in the United States…

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Want to learn how to grow your small business with social media? Explore this blog with a few #GRWM tips on how to do so.

#GRWM Small Business Edition

Let’s get started! #GRWM? What in the world does that mean? #GRWM stands for “Get Ready With Me,” and this phenomenon has be sweeping social media platforms all over the world. It shows the day and the life of getting ready in relation to a certain themes. For example, date…

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Bakers! Here’s how TikTok can make you some dough

Image provided by The Social Observer media library POV: You use TikTok to boost your small business Dancing. Challenges. Skits. TikTok is the Jack of all trades of apps. Formerly musical.ly, TikTok has transitioned from a fun app to lip-sync to music, to a launching pad for small businesses. Recently,…

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How Small Businesses Can Benefit From Social Media Marketing

SMALL BUSINESS GUIDE TO SOCIAL MEDIA MARKETING WHAT IS SOCIAL MEDIA MARKETING? This is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. In other words, it uses social media apps as a marketing tool. There are 5 pillars…

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How to Build Your Brand Online

FIVE STARTUP TIPS FOR SMALL BUSINESSES As internet use grows, many small businesses are curious as to how to build a brand online. The answer is social media marketing. Today, businesses that were unable to compete with corporate giants now have a fair chance, as social media marketing allows brands…

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Entry Level Social Media Professional creating social content on a laptop.

Social Media Professionals in High Demand

Why is their role important? Social Media Marketing is a popular field of work for young professionals looking to get their career started. This post will give an overview of why Social Media Professionals are in high demand for an organization. They have a call to action to help establish…

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Shop Small This Holiday Season

Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…

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