The Social Observer

The Social Media Marketing Blog by SNHU Students

ROI Posts

Call-To-Action, 3 Powerful Reasons It Can Help Small Businesses.

What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…

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small business videoing

Guide to Advertise During Pandemic

Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…

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Social Media Marketing

Traditional Marketing vs Social Media Marketing

Advantages of  Social Media Marketing vs Traditional Marketing   There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see…

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follow me

Follow Me! 10 Ways to Get More Followers

Getting people to click “Follow” on a social media page is one of the elusive social media goals for social media professionals. Sometimes I see other people’s Twitter, Instagram, Facebook, and Pinterest pages and I think to myself “How can it be that these individuals have thousands – sometimes hundreds…

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3 big reasons

3 Big Reasons Social Media is a Must for a Small Business

3 big reasons social media is a must for a small business are: your audience, your image, and your future. Social media is an essential tool for business to communicate with customers, industry and community. Conducting a successful social media campaign can be confusing and challenging, but with the correct…

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Social Media

Social Media Marketing: What Are the Future Implications?

Social Media Marketing: What Are the Future Implications? By Anthony Alarcon (@socialographers) Social media already has an impact on every business and non-profit. It transcends whether they are actively participating or not.  Even the small business the survives on walk-ins and word of mouth is impacted by Social Media, todays word…

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SEO

How SEO Enhances Social Media Marketing

SEO 101: How SEO Enhances Social Media Marketing By John M. Baker (@knunoo76) Everyone Cares About SEO As you may know, search engine optimization is a huge buzz phrase these days. “I got to have SEO! I need more of it!” But what do we really need and want?  It…

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Nonprofit Event Advertising: How Social Media Can Help

As a nonprofit organization, you know that fundraising events are a great way to increase support and attract new donors. You also know that events can be expensive, time consuming, and quite honestly…a wasted effort if they fail to attract a good crowd. According to the National Center for Charitable…

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