The Social Media Marketing Blog by SNHU Students
What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…
Your guide to advertisement in your business or personal touch during the pandemic of 2020 is thinking out of the box. With the government mandate of closing business for the safety of the customer and staff has caused hardship in business. In the widespread, small business has moved to creative…
Facebook, Instagram, Twitter, OH MY!!! All these social media platforms, so little time! It’s so easy to plan to jump on social media for a second to check something and lose track of time but for a small business owner, “time is money,” right? For the small business owner, time…
Advantages of Social Media Marketing vs Traditional Marketing There are few differences in methods between Traditional Marketing and Social Media Marketing. What I hope to do here is point some of the main differences with regards to operating a small business, and one of the biggest differences, as I see…
Getting people to click “Follow” on a social media page is one of the elusive social media goals for social media professionals. Sometimes I see other people’s Twitter, Instagram, Facebook, and Pinterest pages and I think to myself “How can it be that these individuals have thousands – sometimes hundreds…
What is the ROI of SEO for your small business? There is a lot of hype out there shouting at small businesses about what is essential to their social media strategy. How do you know what works? The small business owner’s “inbox” is flooded with articles, papers, books, blogs, videos,…
3 big reasons social media is a must for a small business are: your audience, your image, and your future. Social media is an essential tool for business to communicate with customers, industry and community. Conducting a successful social media campaign can be confusing and challenging, but with the correct…
Social Media Marketing: What Are the Future Implications? By Anthony Alarcon (@socialographers) Social media already has an impact on every business and non-profit. It transcends whether they are actively participating or not. Even the small business the survives on walk-ins and word of mouth is impacted by Social Media, todays word…
SEO 101: How SEO Enhances Social Media Marketing By John M. Baker (@knunoo76) Everyone Cares About SEO As you may know, search engine optimization is a huge buzz phrase these days. “I got to have SEO! I need more of it!” But what do we really need and want? It…
As a nonprofit organization, you know that fundraising events are a great way to increase support and attract new donors. You also know that events can be expensive, time consuming, and quite honestly…a wasted effort if they fail to attract a good crowd. According to the National Center for Charitable…