The Social Media Marketing Blog by SNHU Students
Social media and technology as a whole have become a big part of consumers’ everyday lives, and it has also become an even bigger part of operating a successful business and the building of a brand. From social networking to blogging and photo sharing, social media can have a huge…
Nonprofit marketing strategy is something that can be incredibly complex and difficult to navigate. In the world of nonprofits, the phrase “call to action” can get thrown around quite a bit. But what does it really mean? A call to action is defined by Business Dictionary as: “Words that urge…
Small Businesses can benefit from engaging on Social Network sites. Engagement will equal stronger audience for a small business. By creating a webpage and blog, small businesses can send out messages to those customers, who have purchased merchandise in the past. Ask customers to join their Facebook and Twitter…
Small businesses are just like all other businesses in that they are there to provide a product or service and make money. And with every business come struggles and difficulties, long hours, weekends, scheduling, hiring/firing. Where small and mid-large businesses differ are in the people that are working the hours…
The question is simple, does your small business take advantage of the incredibly easy to use, effective and FREE social media outlet known as YouTube? If you answered no, you are not alone, but connecting to your customers through video is one of the easier and more cost effective marketing…
Throughout this series on Elements of SEO, the focus has been on what to do. First, it is important to select the keywords you are targeting. Keywords are the most essential SEO element. The second set of SEO elements focused on what to do on the web page or blog….
SEO, search engine optimization, begins with the web content (on the page) but also includes building a solid reputation for the web content. Search engine rankings try to approximate trust along with relevance. While relevance can be built largely on the page, trust is demonstrated by how the web content…
SEO, search engine optimization, is an opportunity to help search engines know what your web content is all about. This began with selecting keywords, as described in our “Elements of SEO – Overview” article. The next step is to ensure the web page (or blog article) is incorporating these keywords. Search…
It is not an understatement to say that a good portion of the population has become utterly dependent on search engines – the most commonly used being Google, Bing, and Yahoo. When I was in elementary school, if I didn’t know what a word meant, my mom used to tell…
SEO, search engine optimization, is what often seems to be the dark art of getting Google to love your web site or blog. If I can just find the right combination of tricks and settings, I can make an “SEO love potion” and show up in the top 5 for…