The Social Observer

The Social Media Marketing Blog by SNHU Students

ROI Posts

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Action Please!!

Nonprofit marketing strategy is something that can be incredibly complex and difficult to navigate. In the world of nonprofits, the phrase “call to action” can get thrown around quite a bit. But what does it really mean? A call to action is defined by Business Dictionary as: “Words that urge…

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Engagement Equals Audience for Small Business

  Small Businesses can benefit from engaging on Social Network sites.  Engagement will equal stronger audience for a small business. By creating a webpage and blog, small businesses can send out messages to those customers, who have purchased merchandise in the past. Ask customers to join their Facebook and Twitter…

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Even Small Businesses Need YouTube

The question is simple, does your small business take advantage of the incredibly easy to use, effective and FREE social media outlet known as YouTube? If you answered no, you are not alone, but connecting to your customers through video is one of the easier and more cost effective marketing…

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Elements of SEO – Off the Page

SEO, search engine optimization, begins with the web content (on the page) but also includes building a solid reputation for the web content. Search engine rankings try to approximate trust along with relevance. While relevance can be built largely on the page, trust is demonstrated by how the web content…

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Elements of SEO – On the Page

SEO, search engine optimization, is an opportunity to help search engines know what your web content is all about. This began with selecting keywords, as described in our “Elements of SEO – Overview” article. The next step is to ensure the web page (or blog article) is incorporating these keywords. Search…

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Elements of SEO – Overview

SEO, search engine optimization, is what often seems to be the dark art of getting Google to love your web site or blog. If I can just find the right combination of tricks and settings, I can make an “SEO love potion” and show up in the top 5 for…

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