The Social Observer

The Social Media Marketing Blog by SNHU Students

SEO Posts

Building a Platform for Your Small Business

By: Michaela Choate April 27th, 2023 In the year of 2023, it would be a missed opportunity to not take full advantage of social media. Social medial platforms such as Instagram and Tik Tok have changed the lives of business owners, especially when looking at small businesses. Social media can…

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Shop Small This Holiday Season

Why Shop Small? The holidays are coming up quick and we all are rushing around trying to purchase presents for our loved ones and I am urging people to wait before they select the purchase button! A lot of times people fall behind and forget about shopping ahead of time,…

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Call-To-Action, 3 Powerful Reasons It Can Help Small Businesses.

What is a call-to-action? Sprout Social describes a call-to-action (CTA) a prompt on your website that asks users to take a specific action. Persuading the viewer take some type of action. This is a great way to generate conversions and ultimately boost sales. The Journal of Electronic Commerce Research illustrated…

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Beginner’s Guide to Understand Search Engine Marketing Strategies for Small Business

Are your customers not finding your website on search engines? You are not alone, many small business struggles with finding the right search engine marketing strategies to boost visibility and ranking of their websites. In the beginner’s guide to understand search engine marketing strategies for small business. We will explain…

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Winning Market Share through SEO

In today‚Äôs digital world, the internet is at the heart of everything we do. Watching your favorite sports team? Stream the game online! Miss your friends back home? Jump in a chat room! Homework due? Hop online to MySnhu and get it done! Almost anything you would have to do;…

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