The Social Media Marketing Blog by SNHU Students
Written By: Elizabeth Childers @catechilders Small businesses can use social media to connect directly with an audience to build brand awareness and brand loyalty. Social media is also an effective platform for lead generation. When users click on your content or ad, they are actively looking for it or opting…
If only starting a business was as easy as the creative ideas that flow through the brain. For instance, you have to nail down ideas for a logo, branding, target audiences, business cards, advertising … this can be a bit overwhelming. Sometimes the huge ideas don’t always match what we…
In this ever-changing world that we live in social media has become one of the most helpful tools marketers have available to themselves. Due to these quick changes in the way we market large and small businesses alike have had to adapt quickly. Integrating social media into their current marketing…
As an entrepreneur and employee, my favorite environment has always been the small business, the mom-and-pop shop if you will, because of the way I felt when I did business with them, but more important than that, I loved the back story of why they were in business. Every small…
Hey. You there. Yeah, you. Who are you?” –Prospective Client That’s right. That’s the conversation consumers have in their mind when they stumble upon a new company they haven’t heard of in the past. Everyone has the brands they love and are loyal to, which is great, but wouldn’t…
Is your small business well represented on social media? If not, it definitely should be, no matter what goods and services your small business provides. The days of searching for goods and services through the phone book is a thing of the past. Word of mouth is great, but you…
As a small business owner, I’m sure you’ve been told it’s time to jump on the social media bandwagon. Yes, there’s Facebook and Twitter and Snapchat, to name a few, but did you know LinkedIn is also considered a social media platform? It just serves a different community, a…
Before social media, marketing was very widespread and most of the time there was no interaction from the audience. “Today, the marketing cannot only be about capturing attention via reach; instead, marketers must focus on both capturing attention via engagement” (Hanna, Rohn & Crttidem, 2011). Now, we have the ability…
As a small business CEO, you have a lot on your plate. You know social media marketing is important, but will it work for you? Have you tried running ads or posting to social media with little results? Social media marketing can certainly feel like a daunting task. It’s fast…
Importance of linguistics to business ABCs of business blogging – In order to write and express a thought with words, many civilizations had to come up with symbols and signs that later developed into alphabets and different forms of expressing the written word. The study surrounding this field is known…