The Social Observer

The Social Media Marketing Blog by SNHU Students

SEO Posts

Know SEO

Do You Know SEO?

You may be a social media marketer, and be engaging to consumers, but what if you find out when monitoring, that no one is engaging back? Maybe they can’t find your website. Maybe they don’t know you exist. Maybe you need to know SEO. What is SEO? SEO or Search…

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How Social Media Can Help To Improve Your SEO

Social media marketing, if done properly and effectively, can provide any sort of business considerable benefits, whether it’s increased brand recognition or decreased marketing costs. However, an often overlooked benefit of social media usage in the business world is the positive effect it can have on search engine optimization, or…

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Making Ideas a Reality for Change!

Making Ideas a Reality for Change! More often than not, people want to help with their community, a cause, organization or other ideas that could benefit a worthy situation. If any of those reasons involve a non-profit, then you most likely are trying to get other people involved with your…

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Social Media

Social Media Marketing: What Are the Future Implications?

Social Media Marketing: What Are the Future Implications? By Anthony Alarcon (@socialographers) Social media already has an impact on every business and non-profit. It transcends whether they are actively participating or not.  Even the small business the survives on walk-ins and word of mouth is impacted by Social Media, todays word…

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4 Quick Steps to Nonprofit Storytelling

4 Quick Steps to Nonprofit Storytelling By Amy Hoskinson (@amySNHU) Let’s face it, we humans love stories.  We watch a lot of TV, see many movies, read masses of books and enjoy gathering around while a friend, family member or co-worker weaves a tale.  In fact, our brains are hardwired to…

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Should I Use a Facebook Page or Website?

By Anthony Alarcon (@socialographers) Small business owners and non-profits are told that they must have an online presence.  With a DIY budget, they search for the path of least resistance.  Most are familiar with Facebook for personal use.  If they research social media marketing Fan pages and business pages on that platform are the…

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