The Social Observer

The Social Media Marketing Blog by SNHU Students

Small Business Posts

Content Marketing for Small Businesses

The practice of developing and delivering practical, relevant, and consistent material to attract and maintain a clearly defined audience and generate lucrative consumer action is known as content marketing. As opposed to paid advertising, content marketing is more concerned with long-term outcomes. The first payout is often minimal, but long-term,…

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Branding: Creating A Business Identity

You’ve got your idea. You know what you want to do. You have almost all of the components of your business together. So what’s next? Much like you out your best foot forward and dress to impress for a job interview, branding must be an important consideration in determining the…

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Getting Real with Reels: How to Increase Brand Awareness with Instagram Reels.

Social media has leveled the playing field between small business and large corporations. Social media allows small business to get their products and services in front of many with minimal cost. But just like anything in life, social media is continually evolving. What was hot and trending today can be…

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